A data profile of the people who buy, follow and care about Smart TV in Spain — modelled from more than twelve digital signal sources. Smart TV has an estimated audience of 2,175,426 people in Spain.
The average Smart TV fan in Spain is 46.1 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Android TV, Amazon Fire TV, Television set, with strongest over-indexing on Android TV (15.21× the country average).
Demographically, the Smart TV audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Smart TV fan in Spain is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Android TV.
The key figures that characterise the Smart TV profile in Spain.
44.1% are female, 55.9% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 46.1 |
| Estimated audience size | 2,175,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Smart TV audience comes from Spain.
| Country | Share |
|---|---|
| United States | 13.2% |
| Italy | 8.4% |
| Brazil | 5.7% |
Where the Smart TV audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Extremadura | ~60K | 1.35× | |
| 02 | Castilla-La Mancha | ~100K | 1.16× | |
| 03 | Region of Murcia | ~80K | 1.13× | |
| 04 | Andalusia | ~500K | 1.12× | |
| 05 | Galicia | ~100K | 1.10× | |
| 06 | Castile and León | ~100K | 1.10× | |
| 07 | Aragon | ~60K | 1.09× | |
| 08 | Principality of Asturias | ~50K | 1.06× | |
| 09 | Comunidad Valenciana | ~200K | 1.00× | |
| 10 | Cantabria | ~30K | 0.97× | |
| 11 | Navarre | ~30K | 0.93× | |
| 12 | La Rioja | ~10K | 0.90× | |
| 13 | Basque Autonomous Country | ~70K | 0.87× | |
| 14 | Community of Madrid | ~300K | 0.86× | |
| 15 | Balearic Islands | ~50K | 0.86× | |
| 16 | Catalonia | ~300K | 0.85× | |
| 17 | Canary Islands | ~80K | 0.71× |
The strongest cross-interests of the Smart TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Android TV | Movies & TV | 15.21× | ||
| 02 | HDMI | Technology & Electronics | 13.53× | ||
| 03 | TVS (Venezuela) | Movies & TV | 11.21× | ||
| 04 | Home audio | Technology & Electronics | 8.53× | ||
| 05 | Amazon Fire TV | Movies & TV | 6.85× | ||
| 06 | Television set | Technology & Electronics | 4.74× | ||
| 07 | Jazztel | Technology & Electronics | 3.32× | ||
| 08 | Wallapop | Shopping | 2.18× | ||
| 09 | Loterías y Apuestas del Estado | Games | 2.14× | ||
| 10 | Home Appliances | Home & Garden | 2.11× | ||
| 11 | Coches.net | Cars & Mobility | 1.89× | ||
| 12 | Movistar | Technology & Electronics | 1.86× | ||
| 13 | Bankinter | Business & Career | 1.77× | ||
| 14 | Google Maps | Internet & Social Media | 1.76× | ||
| 15 | Carrefour | Shopping | 1.73× | ||
| 16 | Lidl | Shopping | 1.65× | ||
| 17 | Aldi | Shopping | 1.65× | ||
| 18 | IBEX 35 | Business & Career | 1.63× | ||
| 19 | La Caixa | Business & Career | 1.58× | ||
| 20 | Mercadona | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.79× | |
| Convenience Orientation | PREMIUM | 1.43× | |
| Quality Awareness | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.63× | |
| Extroversion | THRILL | 0.64× | |
| Community Orientation | OPEN | 0.66× |
Smart TV has an estimated audience of 2,175,426 people in Spain, concentrated in Andalusia and Catalonia.
44.1% of Smart TV fans are female, 55.9% are male, with an average age of 46.1 years.
Smart TV fans show strongest brand affinity for Android TV (15.21×), Amazon Fire TV (6.85×), and Television set (4.74×) over the country average.
Smart TV fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~300K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Smart TV itself, the audience over-indexes on Amazon Fire TV (6.85×), Television set (4.74×), HDMI (13.53×), and Home Appliances (2.11×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Smart TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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