A data profile of the people who buy, follow and care about Smart TV in Brazil — modelled from more than twelve digital signal sources. Smart TV has an estimated audience of 4,731,166 people in Brazil.
The average Smart TV fan in Brazil is 40.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include HDMI, Digital television, Samsung, with strongest over-indexing on HDMI (6.49× the country average).
Demographically, the Smart TV audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Smart TV fan in Brazil is more female, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for HDMI.
The key figures that characterise the Smart TV profile in Brazil.
60.4% are female, 39.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 40.5 |
| Estimated audience size | 4,731,166 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Smart TV audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 13.2% |
| Italy | 8.4% |
| Brazil | 5.7% |
Where the Smart TV audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minas Gerais | ~700K | 1.50× | |
| 02 | Rio de Janeiro | ~700K | 1.47× | |
| 03 | Pernambuco | ~300K | 1.43× | |
| 04 | Rio Grande do Norte | ~100K | 1.41× | |
| 05 | Bahia | ~400K | 1.39× | |
| 06 | Paraíba | ~100K | 1.39× | |
| 07 | Alagoas | ~90K | 1.35× | |
| 08 | Espírito Santo | ~100K | 1.18× | |
| 09 | Piauí | ~80K | 1.18× | |
| 10 | Sergipe | ~50K | 1.11× | |
| 11 | Rio Grande do Sul | ~300K | 1.05× | |
| 12 | Ceará | ~200K | 1.04× | |
| 13 | São Paulo | ~1M | 0.98× | |
| 14 | Maranhão | ~100K | 0.98× | |
| 15 | Santa Catarina | ~200K | 0.91× | |
| 16 | Pará | ~100K | 0.91× | |
| 17 | Goiás | ~200K | 0.87× | |
| 18 | Tocantins | ~30K | 0.86× | |
| 19 | Federal District | ~70K | 0.84× | |
| 20 | Paraná | ~200K | 0.80× | |
| 21 | Mato Grosso do Sul | ~50K | 0.79× | |
| 22 | Acre | ~10K | 0.77× | |
| 23 | Amapá | ~10K | 0.75× | |
| 24 | Roraima | ~9K | 0.70× | |
| 25 | Rondônia | ~30K | 0.65× | |
| 26 | Mato Grosso | ~60K | 0.63× | |
| 27 | Amazonas | ~50K | 0.60× |
The strongest cross-interests of the Smart TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | HDMI | Technology & Electronics | 6.49× | ||
| 02 | Fresh (1994 film) | Movies & TV | 5.65× | ||
| 03 | Ultra-high-definition television | Movies & TV | 4.63× | ||
| 04 | Chromecast | Technology & Electronics | 4.57× | ||
| 05 | Android TV | Movies & TV | 4.24× | ||
| 06 | Digital media player | Technology & Electronics | 3.35× | ||
| 07 | USB | Technology & Electronics | 2.80× | ||
| 08 | Roku | Movies & TV | 2.63× | ||
| 09 | 4K resolution | Technology & Electronics | 2.03× | ||
| 10 | Wi-Fi | Technology & Electronics | 1.91× | ||
| 11 | Digital television | Movies & TV | 1.82× | ||
| 12 | Olive oil | Food & Beverages | 1.80× | ||
| 13 | Apple TV | Movies & TV | 1.79× | ||
| 14 | Internet television | Technology & Electronics | 1.70× | ||
| 15 | Light-emitting diode | Technology & Electronics | 1.70× | ||
| 16 | Buscapé | Shopping | 1.62× | ||
| 17 | Electrolux | Home & Garden | 1.60× | ||
| 18 | Google Earth | Internet & Social Media | 1.60× | ||
| 19 | Samsung | Technology & Electronics | 1.56× | ||
| 20 | Tramontina | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.95× | |
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.53× | |
| Career Orientation | POWER | 0.55× | |
| Individualism | JOY | 0.56× |
Smart TV has an estimated audience of 4,731,166 people in Brazil, concentrated in São Paulo and Minas Gerais.
60.4% of Smart TV fans are female, 39.6% are male, with an average age of 40.5 years.
Smart TV fans show strongest brand affinity for HDMI (6.49×), Digital television (1.82×), and Samsung (1.56×) over the country average.
Smart TV fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Smart TV itself, the audience over-indexes on Digital television (1.82×), Samsung (1.56×), Chromecast (4.57×), and Electrolux (1.6×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Smart TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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