A data profile of the people who buy, follow and care about Apple TV in Brazil — modelled from more than twelve digital signal sources. Apple TV has an estimated audience of 4,027,254 people in Brazil.
The average Apple TV fan in Brazil is 37.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Roku, Chromecast, Android TV, with strongest over-indexing on Roku (13.6× the country average).
Demographically, the Apple TV audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Apple TV fan in Brazil is more female, around 37.6 years old, with strong Extroversion tendencies and a notable affinity for Roku.
The key figures that characterise the Apple TV profile in Brazil.
60.8% are female, 39.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 37.6 |
| Estimated audience size | 4,027,254 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 17% |
of the worldwide Apple TV audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 6.5% |
| Brazil | 4.5% |
Where the Apple TV audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~100K | 1.56× | |
| 02 | São Paulo | ~1.5M | 1.35× | |
| 03 | Rio de Janeiro | ~500K | 1.28× | |
| 04 | Rio Grande do Sul | ~300K | 1.25× | |
| 05 | Santa Catarina | ~200K | 1.22× | |
| 06 | Minas Gerais | ~400K | 1.07× | |
| 07 | Paraná | ~300K | 1.06× | |
| 08 | Pernambuco | ~200K | 1.03× | |
| 09 | Mato Grosso do Sul | ~60K | 0.99× | |
| 10 | Espírito Santo | ~80K | 0.98× | |
| 11 | Paraíba | ~80K | 0.96× | |
| 12 | Rio Grande do Norte | ~60K | 0.96× | |
| 13 | Sergipe | ~40K | 0.96× | |
| 14 | Roraima | ~10K | 0.95× | |
| 15 | Goiás | ~100K | 0.94× | |
| 16 | Ceará | ~200K | 0.93× | |
| 17 | Amapá | ~10K | 0.93× | |
| 18 | Amazonas | ~60K | 0.92× | |
| 19 | Rondônia | ~30K | 0.89× | |
| 20 | Acre | ~10K | 0.89× | |
| 21 | Mato Grosso | ~70K | 0.88× | |
| 22 | Bahia | ~200K | 0.87× | |
| 23 | Alagoas | ~50K | 0.87× | |
| 24 | Piauí | ~50K | 0.86× | |
| 25 | Tocantins | ~20K | 0.85× | |
| 26 | Pará | ~100K | 0.80× | |
| 27 | Maranhão | ~80K | 0.80× |
The strongest cross-interests of the Apple TV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Android TV | Movies & TV | 18.76× | ||
| 02 | Digital media player | Technology & Electronics | 16.82× | ||
| 03 | Chromecast | Technology & Electronics | 15.38× | ||
| 04 | Stream TV | Movies & TV | 14.59× | ||
| 05 | Diane Kruger | Movies & TV | 14.05× | ||
| 06 | Roku | Movies & TV | 13.60× | ||
| 07 | Hulu | Movies & TV | 8.52× | ||
| 08 | Home cinema | Technology & Electronics | 7.58× | ||
| 09 | Internet television | Technology & Electronics | 4.00× | ||
| 10 | Smart TV | Technology & Electronics | 3.50× | ||
| 11 | True Detective | Movies & TV | 3.36× | ||
| 12 | Video on demand | Movies & TV | 2.81× | ||
| 13 | Television network | Movies & TV | 2.61× | ||
| 14 | Costume jewelry | Fashion & Accessoires | 1.99× | ||
| 15 | Digital television | Movies & TV | 1.98× | ||
| 16 | Stranger Things | Movies & TV | 1.97× | ||
| 17 | Harry Potter | Movies & TV | 1.69× | ||
| 18 | Smartphones | Technology & Electronics | 1.67× | ||
| 19 | Superman | Movies & TV | 1.55× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.46× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Price Sensitivity | PREMIUM | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| DIY Mentality | THRILL | 0.97× | |
| Need for Security | CONSERVATISM | 1.01× |
Apple TV has an estimated audience of 4,027,254 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
60.8% of Apple TV fans are female, 39.2% are male, with an average age of 37.6 years.
Apple TV fans show strongest brand affinity for Roku (13.6×), Chromecast (15.38×), and Android TV (18.76×) over the country average.
Apple TV fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Apple TV itself, the audience over-indexes on Chromecast (15.38×), Android TV (18.76×), Digital media player (16.82×), and Harry Potter (1.69×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Apple TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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