A data profile of the people who buy, follow and care about Internet television in Brazil — modelled from more than twelve digital signal sources. Internet television has an estimated audience of 5,876,925 people in Brazil.
Internet television has an estimated audience of 5,876,925 people in Brazil. 57.6% are female, 42.4% are male, average age 42.1. Top brand affinities: James Marsden, Apple TV, Esporte Clube Bahia, Rock music, Country music.
Top brand affinities include James Marsden, Apple TV, Esporte Clube Bahia, with strongest over-indexing on James Marsden (12.51× the country average).
Demographically, the Internet television audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Internet television fan in Brazil is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for James Marsden.
The key figures that characterise the Internet television profile in Brazil.
57.6% are female, 42.4% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 42.1 |
| Estimated audience size | 5,876,925 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Internet television audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.4% |
| China | 7.3% |
| Japan | 6.3% |
The strongest cross-interests of the Internet television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | James Marsden | Movies & TV | 12.51× | ||
| 02 | Spy film | Movies & TV | 5.25× | ||
| 03 | Breakfast television | Movies & TV | 4.37× | ||
| 04 | Christopher Nolan | Movies & TV | 4.01× | ||
| 05 | Apple TV | Movies & TV | 4.00× | ||
| 06 | Scarface (1983 film) | Movies & TV | 3.62× | ||
| 07 | Al Pacino | Movies & TV | 2.96× | ||
| 08 | Internet & Social Media | 2.75× | |||
| 09 | Public transport | Cars & Mobility | 2.17× | ||
| 10 | Anne Hathaway | Movies & TV | 2.04× | ||
| 11 | Pay television | Movies & TV | 1.98× | ||
| 12 | Esporte Clube Bahia | Sports | 1.87× | ||
| 13 | MSN | News | 1.81× | ||
| 14 | Radio | Technology & Electronics | 1.69× | ||
| 15 | Rock music | Music & Radio | 1.61× | ||
| 16 | Telecommunication | Technology & Electronics | 1.61× | ||
| 17 | Pop music | Music & Radio | 1.57× | ||
| 18 | Localiza | Cars & Mobility | 1.53× | ||
| 19 | Country music | Music & Radio | 1.52× | ||
| 20 | Coritiba Foot Ball Club | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.78× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Mindfulness | BALANCE | 0.65× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Internet television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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