A data profile of the people who buy, follow and care about Reddit in Brazil — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 6,043,903 people in Brazil.
The average Reddit fan in Brazil is 30.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Beetlejuice, Roku, Winona Ryder, with strongest over-indexing on Beetlejuice (5.63× the country average).
Demographically, the Reddit audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Reddit fan in Brazil is more female, around 30.9 years old, with strong Individualism tendencies and a notable affinity for Beetlejuice.
The key figures that characterise the Reddit profile in Brazil.
69.8% are female, 30.2% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 69.8% |
| Male | 30.2% |
| Average age | 30.9 |
| Estimated audience size | 6,043,903 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Reddit audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~500K | 1.42× | |
| 02 | Paraná | ~500K | 1.28× | |
| 03 | Santa Catarina | ~400K | 1.27× | |
| 04 | São Paulo | ~2M | 1.26× | |
| 05 | Federal District | ~100K | 1.26× | |
| 06 | Paraíba | ~100K | 1.20× | |
| 07 | Ceará | ~300K | 1.15× | |
| 08 | Rio Grande do Norte | ~100K | 1.10× | |
| 09 | Sergipe | ~70K | 1.07× | |
| 10 | Minas Gerais | ~700K | 1.06× | |
| 11 | Rio de Janeiro | ~600K | 1.06× | |
| 12 | Alagoas | ~90K | 1.06× | |
| 13 | Roraima | ~20K | 1.04× | |
| 14 | Mato Grosso do Sul | ~90K | 1.03× | |
| 15 | Piauí | ~80K | 1.01× | |
| 16 | Pernambuco | ~300K | 1.00× | |
| 17 | Espírito Santo | ~100K | 0.97× | |
| 18 | Goiás | ~200K | 0.93× | |
| 19 | Bahia | ~300K | 0.85× | |
| 20 | Rondônia | ~40K | 0.82× | |
| 21 | Pará | ~200K | 0.78× | |
| 22 | Amazonas | ~80K | 0.78× | |
| 23 | Acre | ~20K | 0.77× | |
| 24 | Mato Grosso | ~80K | 0.73× | |
| 25 | Maranhão | ~100K | 0.72× | |
| 26 | Amapá | ~20K | 0.71× | |
| 27 | Tocantins | ~30K | 0.70× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roku | Movies & TV | 8.07× | ||
| 02 | Winona Ryder | Movies & TV | 7.88× | ||
| 03 | Nina Dobrev | Movies & TV | 7.63× | ||
| 04 | Jorge e Matheus | Music & Radio | 6.88× | ||
| 05 | Fato Concursos | Business & Career | 6.02× | ||
| 06 | Beetlejuice | Movies & TV | 5.63× | ||
| 07 | Supergirl | Movies & TV | 5.42× | ||
| 08 | Superman (TV series) | Movies & TV | 4.95× | ||
| 09 | Globo.com | News | 4.90× | ||
| 10 | Zendaya | Movies & TV | 4.78× | ||
| 11 | Rede Record | Movies & TV | 4.60× | ||
| 12 | Telegram | Internet & Social Media | 3.04× | ||
| 13 | Khan Academy | Business & Career | 2.77× | ||
| 14 | Gemini | Technology & Electronics | 2.46× | ||
| 15 | Action movies | Movies & TV | 2.46× | ||
| 16 | Mounjaro | Health | 2.20× | ||
| 17 | Scooby-Doo | Movies & TV | 1.98× | ||
| 18 | Rock music | Music & Radio | 1.94× | ||
| 19 | Harry Potter | Movies & TV | 1.71× | ||
| 20 | Portuguese language | Politics & Society | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.74× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.71× | |
| Quality Awareness | PREMIUM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.77× |
Reddit has an estimated audience of 6,043,903 people in Brazil, concentrated in São Paulo and Minas Gerais.
69.8% of Reddit fans are female, 30.2% are male, with an average age of 30.9 years.
Reddit fans show strongest brand affinity for Beetlejuice (5.63×), Roku (8.07×), and Winona Ryder (7.88×) over the country average.
Reddit fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Roku (8.07×), Winona Ryder (7.88×), Globo.com (4.9×), and Superman (TV series) (4.95×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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