Radio Audience in Brazil
Radio has an estimated audience of 12,387,565 people in Brazil. 56.2% are female, 43.8% are male, average age 41.9. Top regions: São Paulo, Minas Gerais, Rio Grande do Sul. Top brand affinities: Current events, Humour, Música sertaneja, Radio broadcasting, Grêmio Foot-Ball Porto Alegrense.
The average Radio fan in Brazil is 41.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio Grande do Sul. Top brand affinities include Current events, Humour, Música sertaneja, with strongest over-indexing on Current events (1.64× the country average). Demographically, the Radio audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 41.9 |
| Estimated audience size | 12,387,565 |
Audience persona
The typical Radio fan in Brazil is more female, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Current events.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 4,086,297 | 1.27× |
| Minas Gerais | 1,811,167 | 1.41× |
| Rio Grande do Sul | 1,337,813 | 1.83× |
| Rio de Janeiro | 1,149,347 | 0.99× |
| Paraná | 1,019,887 | 1.35× |
| Santa Catarina | 853,789 | 1.5× |
| Bahia | 834,485 | 1.02× |
| Ceará | 604,910 | 1.12× |
| Pernambuco | 490,764 | 0.86× |
| Goiás | 452,105 | 0.96× |
| Pará | 331,919 | 0.82× |
| Paraíba | 261,861 | 1.05× |
| Mato Grosso | 258,067 | 1.11× |
| Espírito Santo | 257,671 | 1× |
| Maranhão | 233,319 | 0.75× |
| Mato Grosso do Sul | 229,001 | 1.27× |
| Federal District | 163,506 | 0.79× |
| Rio Grande do Norte | 157,672 | 0.76× |
| Piauí | 150,955 | 0.88× |
| Amazonas | 142,988 | 0.66× |
| Alagoas | 137,174 | 0.76× |
| Sergipe | 119,411 | 0.93× |
| Rondônia | 97,151 | 0.94× |
| Tocantins | 71,754 | 0.88× |
| Amapá | 29,872 | 0.68× |
| Acre | 28,416 | 0.66× |
| Roraima | 26,342 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Current events | 1.64× | Arts & Culture |
| Humour | 1.53× | Literature |
| Música sertaneja | 1.52× | Music & Radio |
| Radio broadcasting | 2.34× | Music & Radio |
| Grêmio Foot-Ball Porto Alegrense | 1.54× | Sports |
| Esporte Clube Vitória | 1.52× | Sports |
| Laughter | 1.76× | Movies & TV |
| God | 1.66× | Politics & Society |
| Esporte Clube Bahia | 1.53× | Sports |
| Jesus | 1.59× | Politics & Society |
| Portugal | 1.53× | Travel & Leisure |
| Regions of Brazil | 1.58× | Travel & Leisure |
| Portuguese Empire | 1.56× | Politics & Society |
| Spiritism | 1.51× | Health |
| High-definition television | 1.61× | Technology & Electronics |
| Broadcast engineering | 3.07× | Business & Career |
| Joke | 1.85× | Literature |
| Northeast Region, Brazil | 1.59× | Travel & Leisure |
| Supreme Federal Court | 1.56× | Politics & Society |
| Telecommunication | 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.63 |
| Spirituality | BALANCE | 1.45 |
| Tradition | CONSERVATISM | 1.43 |
| Creativity | OPEN | 1.35 |
| Price Sensitivity | PREMIUM | 1.16 |
| Risk Appetite | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Radio have in Brazil?
Radio has an estimated audience of 12,387,565 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Radio fans?
56.2% of Radio fans are female, 43.8% are male, with an average age of 41.9 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for Current events (1.64×), Humour (1.53×), and Música sertaneja (1.52×) over the country average.
Where do Radio fans live in Brazil?
Radio fans in Brazil are most concentrated in São Paulo (reach 4,086,297), Minas Gerais (reach 1,811,167), and Rio Grande do Sul (reach 1,337,813). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on Humour (1.53×), Música sertaneja (1.52×), Radio broadcasting (2.34×), and Grêmio Foot-Ball Porto Alegrense (1.54×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.