Radio Audience in France
Radio has an estimated audience of 5,684,580 people in France. 44.1% are female, 55.9% are male, average age 43.7. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: TikTok, Sports, Design, Broadcasting, WeTransfer.
The average Radio fan in France is 43.7 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include TikTok, Sports, Design, with strongest over-indexing on TikTok (2.17× the country average). Demographically, the Radio audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Radio fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.7 |
| Estimated audience size | 5,684,580 |
Audience persona
The typical Radio fan in France is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 972,715 | 0.96× |
| Auvergne-Rhône-Alpes | 721,091 | 1.08× |
| Nouvelle-Aquitaine | 543,827 | 1.09× |
| Hauts-de-France | 520,491 | 1.04× |
| Occitanie | 505,375 | 1.03× |
| Grand Est | 490,160 | 1.07× |
| Provence-Alpes-Côte d'Azur | 404,486 | 0.96× |
| Pays de la Loire | 329,512 | 1.04× |
| Brittany | 296,463 | 1.07× |
| Normandy | 281,078 | 1.02× |
| Centre-Val de Loire | 216,198 | 1.01× |
| Bourgogne-Franche-Comté | 204,804 | 0.89× |
| Corsica | 21,336 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.17× | Internet & Social Media |
| Sports | 1.6× | Sports |
| Design | 1.75× | Home & Garden |
| Broadcasting | 2.34× | Movies & TV |
| WeTransfer | 2.41× | Internet & Social Media |
| POV (TV series) | 4.89× | Movies & TV |
| Star Academy | 2.19× | Movies & TV |
| News broadcasting | 2.76× | Business & Career |
| Google News | 1.65× | News |
| Current events | 1.6× | Arts & Culture |
| Creative Commons | 2.79× | Technology & Electronics |
| RFM | 5.85× | Music & Radio |
| SNCF | 1.62× | Cars & Mobility |
| Oscaro | 1.78× | Cars & Mobility |
| transavia | 1.58× | Travel & Leisure |
| Radio broadcasting | 2.19× | Music & Radio |
| Politics | 1.55× | Politics & Society |
| Crédit Agricole | 1.55× | Business & Career |
| 1.51× | Internet & Social Media | |
| Crédit Mutuel | 1.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.24 |
| Mindfulness | BALANCE | 2.04 |
| Community Orientation | OPEN | 1.76 |
| Indulgence | JOY | 1.71 |
| Tradition | CONSERVATISM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
See Radio audiences in other countries
More Technology & Electronics audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Radio have in France?
Radio has an estimated audience of 5,684,580 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Radio fans?
44.1% of Radio fans are female, 55.9% are male, with an average age of 43.7 years.
Which brands do Radio fans like most?
Radio fans show strongest brand affinity for TikTok (2.17×), Sports (1.6×), and Design (1.75×) over the country average.
Where do Radio fans live in France?
Radio fans in France are most concentrated in Île-de-France (reach 972,715), Auvergne-Rhône-Alpes (reach 721,091), and Nouvelle-Aquitaine (reach 543,827). These three regions account for the largest share of the active audience.
What other brands do Radio fans also like?
Beyond Radio itself, the audience over-indexes on Sports (1.6×), Design (1.75×), Broadcasting (2.34×), and WeTransfer (2.41×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.