A data profile of the people who buy, follow and care about Radio in France — modelled from more than twelve digital signal sources. Radio has an estimated audience of 5,684,580 people in France.
The average Radio fan in France is 43.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include TikTok, Sports, Design, with strongest over-indexing on TikTok (2.17× the country average).
Demographically, the Radio audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Radio fan in France is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Radio profile in France.
44.1% are female, 55.9% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 43.7 |
| Estimated audience size | 5,684,580 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Radio audience comes from France.
| Country | Share |
|---|---|
| United States | 18.8% |
| India | 6.1% |
| Germany | 5.1% |
Where the Radio audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nouvelle-Aquitaine | ~500K | 1.09× | |
| 02 | Auvergne-Rhône-Alpes | ~700K | 1.08× | |
| 03 | Grand Est | ~500K | 1.07× | |
| 04 | Brittany | ~300K | 1.07× | |
| 05 | Hauts-de-France | ~500K | 1.04× | |
| 06 | Pays de la Loire | ~300K | 1.04× | |
| 07 | Occitanie | ~500K | 1.03× | |
| 08 | Normandy | ~300K | 1.02× | |
| 09 | Centre-Val de Loire | ~200K | 1.01× | |
| 10 | Île-de-France | ~1M | 0.96× | |
| 11 | Provence-Alpes-Côte d'Azur | ~400K | 0.96× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 13 | Corsica | ~20K | 0.76× |
The strongest cross-interests of the Radio audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RFM | Music & Radio | 5.85× | ||
| 02 | POV (TV series) | Movies & TV | 4.89× | ||
| 03 | Creative Commons | Technology & Electronics | 2.79× | ||
| 04 | News broadcasting | Business & Career | 2.76× | ||
| 05 | WeTransfer | Internet & Social Media | 2.41× | ||
| 06 | Broadcasting | Movies & TV | 2.34× | ||
| 07 | Star Academy | Movies & TV | 2.19× | ||
| 08 | Radio broadcasting | Music & Radio | 2.19× | ||
| 09 | TikTok | Internet & Social Media | 2.17× | ||
| 10 | Oscaro | Cars & Mobility | 1.78× | ||
| 11 | Design | Home & Garden | 1.75× | ||
| 12 | Wikipedia | Internet & Social Media | 1.70× | ||
| 13 | Google News | News | 1.65× | ||
| 14 | SNCF | Cars & Mobility | 1.62× | ||
| 15 | Sports | Sports | 1.60× | ||
| 16 | Current events | Arts & Culture | 1.60× | ||
| 17 | transavia | Travel & Leisure | 1.58× | ||
| 18 | Politics | Politics & Society | 1.55× | ||
| 19 | La Banque postale | Business & Career | 1.53× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.64× | |
| Spirituality | BALANCE | 1.54× | |
| Career Orientation | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.92× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Price Sensitivity | PREMIUM | 0.96× |
Radio has an estimated audience of 5,684,580 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
44.1% of Radio fans are female, 55.9% are male, with an average age of 43.7 years.
Radio fans show strongest brand affinity for TikTok (2.17×), Sports (1.6×), and Design (1.75×) over the country average.
Radio fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Radio itself, the audience over-indexes on Sports (1.6×), Design (1.75×), Broadcasting (2.34×), and WeTransfer (2.41×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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