A data profile of the people who buy, follow and care about transavia in France — modelled from more than twelve digital signal sources. transavia has an estimated audience of 11,906,384 people in France.
The average transavia fan in France is 47.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Pays de la Loire.
Top brand affinities include Love & Sex, Sex and the City, Christmas Gift, with strongest over-indexing on Love & Sex (85.92× the country average).
Demographically, the transavia audience skews balanced with an average age of 47.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical transavia fan in France is balanced, around 47.5 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the transavia profile in France.
51.5% are female, 48.5% are male, average age 47.5.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 47.5 |
| Estimated audience size | 11,906,384 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 43% |
of the worldwide transavia audience comes from France.
| Country | Share |
|---|---|
| France | 49.0% |
| Netherlands | 19.8% |
| Spain | 4.0% |
Where the transavia audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~6M | 2.88× | |
| 02 | Pays de la Loire | ~900K | 1.37× | |
| 03 | Auvergne-Rhône-Alpes | ~1.5M | 1.23× | |
| 04 | Centre-Val de Loire | ~500K | 1.19× | |
| 05 | Brittany | ~600K | 1.04× | |
| 06 | Normandy | ~500K | 0.87× | |
| 07 | Occitanie | ~800K | 0.80× | |
| 08 | Provence-Alpes-Côte d'Azur | ~700K | 0.76× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.67× | |
| 10 | Corsica | ~40K | 0.63× | |
| 11 | Nouvelle-Aquitaine | ~600K | 0.56× | |
| 12 | Hauts-de-France | ~500K | 0.51× | |
| 13 | Grand Est | ~500K | 0.49× |
The strongest cross-interests of the transavia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 85.92× | ||
| 02 | Logitravel | Travel & Leisure | 16.26× | ||
| 03 | Scandinavian Airlines | Travel & Leisure | 15.15× | ||
| 04 | Antonio Banderas | Movies & TV | 12.91× | ||
| 05 | Christmas Gift | Kids & Family | 12.88× | ||
| 06 | Sex and the City | Movies & TV | 11.90× | ||
| 07 | Christmas tree | Kids & Family | 10.00× | ||
| 08 | TUI | Travel & Leisure | 8.59× | ||
| 09 | Dentistry | Business & Career | 8.23× | ||
| 10 | Person of Interest (TV series) | Movies & TV | 8.23× | ||
| 11 | Kitchen garden | Home & Garden | 7.19× | ||
| 12 | Opodo | Travel & Leisure | 5.56× | ||
| 13 | Volotea | Travel & Leisure | 4.54× | ||
| 14 | FlixBus | Cars & Mobility | 3.92× | ||
| 15 | EBay | Shopping | 2.90× | ||
| 16 | Air France | Travel & Leisure | 2.68× | ||
| 17 | EasyJet | Travel & Leisure | 2.64× | ||
| 18 | Orange | Technology & Electronics | 2.58× | ||
| 19 | La Banque postale | Business & Career | 2.52× | ||
| 20 | Lidl | Shopping | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 3.44× | |
| Patriotism | CONSERVATISM | 2.22× | |
| Urban Lifestyle | OPEN | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Risk Appetite | THRILL | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
transavia's target market in France covers an estimated 11,906,384 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.5% of the transavia audience are female, 48.5% are male, with an average age of 47.5 years.
transavia fans show strongest brand affinity for Love & Sex (85.92×), Sex and the City (11.9×), and Christmas Gift (12.88×) over the country average.
transavia fans in France are most concentrated in Île-de-France (reach ~6M), Auvergne-Rhône-Alpes (reach ~1.5M), and Pays de la Loire (reach ~900K). These three regions account for the largest share of the active audience.
Beyond transavia itself, the audience over-indexes on Sex and the City (11.9×), Christmas Gift (12.88×), Volotea (4.54×), and Kitchen garden (7.19×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for transavia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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