A data profile of the people who buy, follow and care about French Bee in France — modelled from more than twelve digital signal sources. French Bee has an estimated audience of 2,988,215 people in France.
The average French Bee fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Summer vacation, Volotea, with strongest over-indexing on Love & Sex (26.61× the country average).
Demographically, the French Bee audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Travelling, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical French Bee fan in France is balanced, around 42.9 years old, with strong Travelling tendencies and a notable affinity for Love & Sex.
The key figures that characterise the French Bee profile in France.
53.2% are female, 46.8% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 42.9 |
| Estimated audience size | 2,988,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide French Bee audience comes from France.
| Country | Share |
|---|---|
| France | 71.4% |
| United States | 12.2% |
| Canada | 7.3% |
Where the French Bee audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.56× | |
| 02 | Pays de la Loire | ~200K | 1.11× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 04 | Centre-Val de Loire | ~100K | 1.07× | |
| 05 | Brittany | ~200K | 1.06× | |
| 06 | Corsica | ~10K | 1.01× | |
| 07 | Occitanie | ~200K | 0.96× | |
| 08 | Auvergne-Rhône-Alpes | ~300K | 0.91× | |
| 09 | Grand Est | ~200K | 0.90× | |
| 10 | Normandy | ~100K | 0.90× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.87× | |
| 12 | Bourgogne-Franche-Comté | ~100K | 0.87× | |
| 13 | Hauts-de-France | ~200K | 0.68× |
The strongest cross-interests of the French Bee audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 26.61× | ||
| 02 | AirAsia | Travel & Leisure | 23.24× | ||
| 03 | Scandinavian Airlines | Travel & Leisure | 17.86× | ||
| 04 | Bangkok Airways | Travel & Leisure | 14.26× | ||
| 05 | Thai Airways | Travel & Leisure | 12.95× | ||
| 06 | Air Europa | Travel & Leisure | 12.79× | ||
| 07 | Summer vacation | Travel & Leisure | 9.81× | ||
| 08 | Major League Soccer | Sports | 8.81× | ||
| 09 | Wizz Air | Travel & Leisure | 8.62× | ||
| 10 | Travel agency | Travel & Leisure | 8.16× | ||
| 11 | Malaysia Airlines | Travel & Leisure | 7.52× | ||
| 12 | Volotea | Travel & Leisure | 5.95× | ||
| 13 | Airline | Travel & Leisure | 4.11× | ||
| 14 | Google Flights | Travel & Leisure | 3.46× | ||
| 15 | Ryanair | Travel & Leisure | 3.35× | ||
| 16 | EasyJet | Travel & Leisure | 3.29× | ||
| 17 | Midi Libre | News | 2.92× | ||
| 18 | La Banque postale | Business & Career | 2.03× | ||
| 19 | Kitchen | Home & Garden | 2.02× | ||
| 20 | Air France | Travel & Leisure | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.89× | |
| Patriotism | CONSERVATISM | 2.99× | |
| Quality Awareness | PREMIUM | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.88× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.96× |
French Bee's target market in France covers an estimated 2,988,215 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.2% of the French Bee audience are female, 46.8% are male, with an average age of 42.9 years.
French Bee fans show strongest brand affinity for Love & Sex (26.61×), Summer vacation (9.81×), and Volotea (5.95×) over the country average.
French Bee fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond French Bee itself, the audience over-indexes on Summer vacation (9.81×), Volotea (5.95×), AirAsia (23.24×), and Scandinavian Airlines (17.86×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for French Bee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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