A data profile of the people who buy, follow and care about FlixBus in France — modelled from more than twelve digital signal sources. FlixBus has an estimated audience of 6,254,595 people in France.
The average FlixBus fan in France is 41.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include transavia, Electronic funds transfer, Shopping and fashion, with strongest over-indexing on transavia (3.92× the country average).
Demographically, the FlixBus audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FlixBus fan in France is more female, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for transavia.
The key figures that characterise the FlixBus profile in France.
57.0% are female, 43.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.0 |
| Estimated audience size | 6,254,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 28% |
Where the FlixBus audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1.5M | 1.71× | |
| 02 | Île-de-France | ~1.5M | 1.33× | |
| 03 | Grand Est | ~600K | 1.18× | |
| 04 | Occitanie | ~600K | 1.16× | |
| 05 | Normandy | ~400K | 1.14× | |
| 06 | Provence-Alpes-Côte d'Azur | ~500K | 1.11× | |
| 07 | Nouvelle-Aquitaine | ~500K | 0.91× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.89× | |
| 09 | Pays de la Loire | ~300K | 0.87× | |
| 10 | Hauts-de-France | ~500K | 0.86× | |
| 11 | Brittany | ~200K | 0.80× | |
| 12 | Centre-Val de Loire | ~200K | 0.80× | |
| 13 | Corsica | ~9K | 0.29× |
The strongest cross-interests of the FlixBus audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Algérie | Travel & Leisure | 8.25× | ||
| 02 | Tunisair | Travel & Leisure | 7.71× | ||
| 03 | Electronic funds transfer | Business & Career | 5.14× | ||
| 04 | Télé 7 Jours | News | 4.62× | ||
| 05 | Ouigo | Cars & Mobility | 4.44× | ||
| 06 | BlaBlaCar | Cars & Mobility | 4.21× | ||
| 07 | Opodo | Travel & Leisure | 4.13× | ||
| 08 | Western Union | Business & Career | 4.03× | ||
| 09 | transavia | Travel & Leisure | 3.92× | ||
| 10 | La Centrale | Cars & Mobility | 3.38× | ||
| 11 | Canada | Travel & Leisure | 2.69× | ||
| 12 | SNCF | Cars & Mobility | 2.46× | ||
| 13 | Shopping and fashion | Shopping | 2.40× | ||
| 14 | Free Mobile | Technology & Electronics | 2.38× | ||
| 15 | La Banque postale | Business & Career | 2.36× | ||
| 16 | Doctolib | Health | 1.74× | ||
| 17 | Beverages | Food & Beverages | 1.73× | ||
| 18 | Boursorama | Business & Career | 1.70× | ||
| 19 | Business | Business & Career | 1.57× | ||
| 20 | Online shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.83× | |
| Urban Lifestyle | OPEN | 1.79× | |
| Career Orientation | POWER | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.79× | |
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
FlixBus's target market in France covers an estimated 6,254,595 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
57.0% of the FlixBus audience are female, 43.0% are male, with an average age of 41.0 years.
FlixBus fans show strongest brand affinity for transavia (3.92×), Electronic funds transfer (5.14×), and Shopping and fashion (2.4×) over the country average.
FlixBus fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~600K). These three regions account for the largest share of the active audience.
Beyond FlixBus itself, the audience over-indexes on Electronic funds transfer (5.14×), Shopping and fashion (2.4×), La Centrale (3.38×), and Ouigo (4.44×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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