FlixBus Audience in France
FlixBus has an estimated audience of 6,329,216 people in France. 57.0% are female, 43.0% are male, average age 41.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Air Algérie, transavia, Electronic funds transfer, Shopping and fashion, La Centrale.
The average FlixBus fan in France is 41.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Air Algérie, transavia, Electronic funds transfer, with strongest over-indexing on Air Algérie (8.25× the country average). Demographically, the FlixBus audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Public transport
Demographics of FlixBus fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 41.0 |
| Estimated audience size | 6,329,216 |
Audience persona
The typical FlixBus fan in France is more female, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Air Algérie.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,500,614 | 1.32× |
| Auvergne-Rhône-Alpes | 1,272,684 | 1.71× |
| Occitanie | 631,916 | 1.16× |
| Grand Est | 603,639 | 1.18× |
| Provence-Alpes-Côte d'Azur | 522,745 | 1.11× |
| Nouvelle-Aquitaine | 504,575 | 0.91× |
| Hauts-de-France | 481,853 | 0.87× |
| Normandy | 350,248 | 1.14× |
| Pays de la Loire | 304,551 | 0.87× |
| Brittany | 248,535 | 0.8× |
| Bourgogne-Franche-Comté | 228,114 | 0.89× |
| Centre-Val de Loire | 191,041 | 0.8× |
| Corsica | 7,773 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air Algérie | 8.25× | Travel & Leisure |
| transavia | 3.92× | Travel & Leisure |
| Electronic funds transfer | 5.14× | Business & Career |
| Shopping and fashion | 2.4× | Shopping |
| La Centrale | 3.38× | Cars & Mobility |
| Ouigo | 4.44× | Cars & Mobility |
| BlaBlaCar | 4.21× | Cars & Mobility |
| Canada | 2.69× | Travel & Leisure |
| SNCF | 2.46× | Cars & Mobility |
| Western Union | 4.03× | Business & Career |
| Beverages | 1.73× | Food & Beverages |
| Tunisair | 7.71× | Travel & Leisure |
| Doctolib | 1.74× | Health |
| Boursorama | 1.7× | Business & Career |
| Opodo | 4.13× | Travel & Leisure |
| Online shopping | 1.51× | Shopping |
| La Banque postale | 2.36× | Business & Career |
| Business | 1.57× | Business & Career |
| Télé 7 Jours | 4.62× | News |
| Free Mobile | 2.38× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 8.88 |
| Urban Lifestyle | OPEN | 3.83 |
| Community Orientation | OPEN | 1.98 |
| Quality Awareness | PREMIUM | 1.79 |
| Indulgence | JOY | 1.62 |
| Convenience Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.9% |
| France | 14.0% |
| Portugal | 8.2% |
See FlixBus audiences in other countries
More Public transport audiences in France
- SNCF (11,707,933)
- RATP (6,792,622)
- Ouigo (6,270,133)
- Eurostar (2,770,054)
- Voyages-sncf.com (2,291,210)
Frequently asked questions
How many fans does FlixBus have in France?
FlixBus has an estimated audience of 6,329,216 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of FlixBus fans?
57.0% of FlixBus fans are female, 43.0% are male, with an average age of 41.0 years.
Which brands do FlixBus fans like most?
FlixBus fans show strongest brand affinity for Air Algérie (8.25×), transavia (3.92×), and Electronic funds transfer (5.14×) over the country average.
Where do FlixBus fans live in France?
FlixBus fans in France are most concentrated in Île-de-France (reach 1,500,614), Auvergne-Rhône-Alpes (reach 1,272,684), and Occitanie (reach 631,916). These three regions account for the largest share of the active audience.
What other brands do FlixBus fans also like?
Beyond FlixBus itself, the audience over-indexes on transavia (3.92×), Electronic funds transfer (5.14×), Shopping and fashion (2.4×), and La Centrale (3.38×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for FlixBus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.