A data profile of the people who buy, follow and care about Orange in France — modelled from more than twelve digital signal sources. Orange has an estimated audience of 12,831,357 people in France.
The average Orange fan in France is 44.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Orange (fruit), Orange (Color), Outlander (film), with strongest over-indexing on Orange (fruit) (3.81× the country average).
Demographically, the Orange audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Orange fan in France is balanced, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Orange (fruit).
The key figures that characterise the Orange profile in France.
47.0% are female, 53.0% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 44.5 |
| Estimated audience size | 12,831,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Orange audience comes from France.
| Country | Share |
|---|---|
| France | 38.7% |
| Spain | 14.9% |
| United States | 9.4% |
Where the Orange audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brittany | ~700K | 1.15× | |
| 02 | Nouvelle-Aquitaine | ~1.5M | 1.11× | |
| 03 | Bourgogne-Franche-Comté | ~600K | 1.10× | |
| 04 | Occitanie | ~1M | 1.09× | |
| 05 | Centre-Val de Loire | ~500K | 1.09× | |
| 06 | Normandy | ~700K | 1.05× | |
| 07 | Corsica | ~70K | 1.04× | |
| 08 | Auvergne-Rhône-Alpes | ~1.5M | 0.99× | |
| 09 | Pays de la Loire | ~700K | 0.98× | |
| 10 | Grand Est | ~1M | 0.97× | |
| 11 | Hauts-de-France | ~1M | 0.95× | |
| 12 | Provence-Alpes-Côte d'Azur | ~800K | 0.82× | |
| 13 | Île-de-France | ~1.5M | 0.67× |
The strongest cross-interests of the Orange audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Orange (fruit) | Food & Beverages | 3.81× | ||
| 02 | Princess Peach | Games | 3.21× | ||
| 03 | Princess Jasmine | Movies & TV | 2.08× | ||
| 04 | Citrus | Food & Beverages | 2.03× | ||
| 05 | Agave | Home & Garden | 1.99× | ||
| 06 | Orange (Color) | Home & Garden | 1.92× | ||
| 07 | Phoenix, Arizona | Travel & Leisure | 1.90× | ||
| 08 | Asymmetric digital subscriber line | Technology & Electronics | 1.83× | ||
| 09 | Anthony Hopkins | Movies & TV | 1.81× | ||
| 10 | Futures contract | Business & Career | 1.70× | ||
| 11 | Outlander (film) | Movies & TV | 1.68× | ||
| 12 | Sam Neill | Movies & TV | 1.66× | ||
| 13 | Optical fiber | Technology & Electronics | 1.60× | ||
| 14 | Weeds (TV series) | Movies & TV | 1.59× | ||
| 15 | Kristin Scott Thomas | Movies & TV | 1.56× | ||
| 16 | Fuel oil | Cars & Mobility | 1.54× | ||
| 17 | I, Robot (film) | Movies & TV | 1.54× | ||
| 18 | Daniel Auteuil | Movies & TV | 1.53× | ||
| 19 | Les Numériques | News | 1.52× | ||
| 20 | Makita | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.37× | |
| Price Sensitivity | PREMIUM | 1.36× | |
| DIY Mentality | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Orange's target market in France covers an estimated 12,831,357 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
47.0% of the Orange audience are female, 53.0% are male, with an average age of 44.5 years.
Orange fans show strongest brand affinity for Orange (fruit) (3.81×), Orange (Color) (1.92×), and Outlander (film) (1.68×) over the country average.
Orange fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Nouvelle-Aquitaine (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Orange itself, the audience over-indexes on Orange (Color) (1.92×), Outlander (film) (1.68×), Fuel oil (1.54×), and Anthony Hopkins (1.81×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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