Orange Audience in Germany
Orange has an estimated audience of 581,050 people in Germany. 38.5% are female, 61.5% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Orange (fruit), Learning to read, Music, FreeCell, Gameduell.
The average Orange fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Orange (fruit), Learning to read, Music, with strongest over-indexing on Orange (fruit) (29.58× the country average). Demographically, the Orange audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Individualism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Orange fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 36.7 |
| Estimated audience size | 581,050 |
Audience persona
The typical Orange fan in Germany is more male, around 36.7 years old, with strong Individualism tendencies and a notable affinity for Orange (fruit).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 140,416 | 1.1× |
| Bayern | 102,563 | 1.1× |
| Baden-Württemberg | 90,906 | 1.15× |
| Hessen | 58,209 | 1.31× |
| Niedersachsen | 51,248 | 0.91× |
| Rheinland-Pfalz | 32,108 | 1.1× |
| Berlin | 28,177 | 1.08× |
| Sachsen | 24,853 | 0.87× |
| Brandenburg | 16,614 | 0.92× |
| Schleswig-Holstein | 16,243 | 0.78× |
| Hamburg | 13,204 | 1.01× |
| Thüringen | 11,737 | 0.79× |
| Saarland | 11,543 | 1.62× |
| Sachsen-Anhalt | 10,555 | 0.7× |
| Mecklenburg-Vorpommern | 7,846 | 0.71× |
| Bremen | 4,200 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange (fruit) | 29.58× | Food & Beverages |
| Learning to read | 8.33× | Kids & Family |
| Music | 1.59× | Business & Career |
| FreeCell | 17.24× | Games |
| Gameduell | 6.49× | Games |
| IServ | 3.55× | Technology & Electronics |
| Homs | 4.88× | Travel & Leisure |
| Bauhaus | 1.57× | Shopping |
| Brad Pitt | 3.17× | Movies & TV |
| Vegetable Gardening | 3.93× | Food & Beverages |
| Adventure | 1.53× | Travel & Leisure |
| Sportschau | 1.57× | Sports |
| Galatasaray S.K. | 1.62× | Sports |
| Training | 1.53× | Sports |
| Cumhuriyet | 4× | News |
| Transfermarkt | 1.57× | Sports |
| Aleppo | 3.52× | Travel & Leisure |
| Damascus | 2.93× | Travel & Leisure |
| Lawn | 1.99× | Home & Garden |
| Syrian cuisine | 3.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.92 |
| Community Orientation | OPEN | 1.81 |
| Convenience Orientation | PREMIUM | 1.75 |
| Spirituality | BALANCE | 1.39 |
| Urban Lifestyle | OPEN | 1.36 |
| Tradition | CONSERVATISM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 40.4% |
| Spain | 15.9% |
| United States | 9.8% |
See Orange audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Orange have in Germany?
Orange has an estimated audience of 581,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orange fans?
38.5% of Orange fans are female, 61.5% are male, with an average age of 36.7 years.
Which brands do Orange fans like most?
Orange fans show strongest brand affinity for Orange (fruit) (29.58×), Learning to read (8.33×), and Music (1.59×) over the country average.
Where do Orange fans live in Germany?
Orange fans in Germany are most concentrated in Nordrhein-Westfalen (reach 140,416), Bayern (reach 102,563), and Baden-Württemberg (reach 90,906). These three regions account for the largest share of the active audience.
What other brands do Orange fans also like?
Beyond Orange itself, the audience over-indexes on Learning to read (8.33×), Music (1.59×), FreeCell (17.24×), and Gameduell (6.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.