Klarmobil Audience in Germany
Klarmobil has an estimated audience of 3,385,672 people in Germany. 56.8% are female, 43.2% are male, average age 40.7. Top brand affinities: Google Maps, GitHub, Payback, Lycamobile, Landline.
Top brand affinities include Google Maps, GitHub, Payback, with strongest over-indexing on Google Maps (9.24× the country average). Demographically, the Klarmobil audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Klarmobil fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.7 |
| Estimated audience size | 3,385,672 |
Audience persona
The typical Klarmobil fan in Germany is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 9.24× | Internet & Social Media |
| GitHub | 9.29× | Internet & Social Media |
| Payback | 6.67× | Shopping |
| Lycamobile | 13.57× | Technology & Electronics |
| Landline | 14.55× | Technology & Electronics |
| 5G | 19× | Technology & Electronics |
| BMW i8 | 17.94× | Cars & Mobility |
| Western Union | 4.69× | Business & Career |
| Window blind | 7.35× | Home & Garden |
| Sparhandy | 10.48× | Technology & Electronics |
| Broadband | 12.62× | Technology & Electronics |
| Toyota Prius | 15.13× | Cars & Mobility |
| Tagesschau | 1.9× | Movies & TV |
| Google Chrome | 6.53× | Internet & Social Media |
| Renewable energy | 2.92× | Business & Career |
| Pets | 1.64× | Pets & Animals |
| Transfermarkt | 2.35× | Sports |
| Mechatronics | 9.89× | Business & Career |
| Netto Marken-Discount | 1.83× | Shopping |
| FRITZ!Box | 2.44× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.44 |
| Need for Security | CONSERVATISM | 1.8 |
| Early Adopter Mentality | POWER | 1.49 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| Austria | 0.3% |
| Spain | 0.2% |
See Klarmobil audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Deutsche Telekom (2,690,785)
- LIDL Connect (1,688,660)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Klarmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.