Rascasse Audience Intelligence

Klarmobil Target Market in Germany

Name: Klarmobil — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Klarmobil in Germany — modelled from more than twelve digital signal sources. Klarmobil has an estimated audience of 3,286,646 people in Germany.

#4among Mobile phone operator in Germany #230among Brand in Germany #113in Technology & Electronics

The average Klarmobil fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, GitHub, Landline, with strongest over-indexing on Google Maps (7.03× the country average).

Demographically, the Klarmobil audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Klarmobil fan in Germany is more male, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Klarmobil profile in Germany.

Audience size

3.3M

in Germany

Gender

40.0%♀

60.0% male

Age

39.7

average years

Country rank

#1892

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Klarmobil

40.0% are female, 60.0% are male, average age 39.7.

Fig. 02

Gender split

40.0%

Female

60.0%

Male

Demographic split for Klarmobil audience in Germany
Metric	Value
Female	40.0%
Male	60.0%
Average age	39.7
Estimated audience size	3,286,646

Fig. 03

Age distribution

Age distribution of the Klarmobil audience in Germany
Age bracket	Share	%
16-19		18%
20-29		18%
30-39		21%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

98.1%

of the worldwide Klarmobil audience comes from Germany.

Worldwide audience distribution share by country for Klarmobil
Country	Share
Germany	98.1%
Austria	0.3%
Spain	0.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Klarmobil audience in Germany is strongest.

Fig. 05

Top regions by affinity

Klarmobil customers by region in Germany
#	Region	Reach	×
01	Thüringen	~100K	1.25×
02	Sachsen	~200K	1.16×
03	Niedersachsen	~400K	1.14×
04	Brandenburg	~100K	1.14×
05	Mecklenburg-Vorpommern	~70K	1.09×
06	Schleswig-Holstein	~100K	1.08×
07	Sachsen-Anhalt	~90K	1.08×
08	Bayern	~500K	1.02×
09	Rheinland-Pfalz	~200K	1.00×
10	Saarland	~40K	0.98×
11	Baden-Württemberg	~400K	0.91×
12	Nordrhein-Westfalen	~600K	0.90×
13	Hessen	~200K	0.88×
14	Hamburg	~60K	0.86×
15	Bremen	~20K	0.78×
16	Berlin	~100K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Klarmobil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Klarmobil audience
#	Interest	Category	×
01	5G	Technology & Electronics	21.16×
02	BMW i8	Cars & Mobility	19.45×
03	Landline	Technology & Electronics	19.17×
04	Data visualization	Technology & Electronics	16.91×
05	Lycamobile	Technology & Electronics	12.55×
06	Broadband	Technology & Electronics	12.47×
07	Mechatronics	Business & Career	11.62×
08	Sparhandy	Technology & Electronics	11.16×
09	GitHub	Internet & Social Media	10.56×
10	Computer security	Business & Career	7.53×
11	Google Maps	Internet & Social Media	7.03×
12	Payback	Shopping	6.63×
13	Window blind	Home & Garden	6.08×
14	Information security	Business & Career	5.56×
15	Congstar	Technology & Electronics	3.93×
16	Renewable energy	Business & Career	2.75×
17	Nature	Home & Garden	2.05×
18	Netto Marken-Discount	Shopping	1.95×
19	Family	Kids & Family	1.81×
20	Tagesschau	Movies & TV	1.66×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Klarmobil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Klarmobil audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.81×
Price Sensitivity	PREMIUM	2.16×
Early Adopter Mentality	POWER	1.51×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Klarmobil audience · Rather not
Trait	Cluster	Score
Creativity	OPEN	0.78×
Sports Activity	POWER	0.83×
Sustainability	BALANCE	0.88×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Klarmobil's target market in Germany?

Klarmobil's target market in Germany covers an estimated 3,286,646 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Klarmobil customers?

40.0% of the Klarmobil audience are female, 60.0% are male, with an average age of 39.7 years.

Which brands do Klarmobil fans like most?

Klarmobil fans show strongest brand affinity for Google Maps (7.03×), GitHub (10.56×), and Landline (19.17×) over the country average.

Where do Klarmobil fans live in Germany?

Klarmobil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Klarmobil fans also like?

Beyond Klarmobil itself, the audience over-indexes on GitHub (10.56×), Landline (19.17×), Computer security (7.53×), and 5G (21.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in Germany

Vodafone (12,766,605)
Aldi Talk (4,407,707)
Congstar (3,767,841)
Deutsche Telekom (2,628,455)
LIDL Connect (1,943,485)

See Klarmobil audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Klarmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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