Klarmobil Audience in Germany
Klarmobil has an estimated audience of 3,385,672 people in Germany. 56.8% are female, 43.2% are male, average age 40.7. Top brand affinities: Eden Lake, Ma Mère, Progressive rock, CAC 40, Stradivarius.
Top brand affinities include Eden Lake, Ma Mère, Progressive rock, with strongest over-indexing on Eden Lake (9.05× the country average). Demographically, the Klarmobil audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Klarmobil fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.7 |
| Estimated audience size | 3,385,672 |
Audience persona
The typical Klarmobil fan in Germany is more female, around 40.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Eden Lake.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 9.05× | Movies & TV |
| Ma Mère | 17.94× | Movies & TV |
| Progressive rock | 2.02× | Music & Radio |
| CAC 40 | 1.81× | Business & Career |
| Stradivarius | 1.86× | Shopping |
| Icon (magazine) | 2.51× | Arts & Culture |
| Eurosport 1 | 14.55× | Sports |
| Erobique | 10.48× | Music & Radio |
| Cassoulet | 6.35× | Food & Beverages |
| Intraocular lens | 7.4× | Health |
| Corfu (regional unit) | 2.14× | Travel & Leisure |
| Low-carbon emission | 4.22× | Politics & Society |
| Home Delivery | 1.81× | Food & Beverages |
| Stucco | 1.52× | Home & Garden |
| Deliver Us From Evil | 13.57× | Movies & TV |
| Hostelworld | 3.34× | Travel & Leisure |
| Video izle | 1.78× | |
| Therme Erding | 2.2× | Travel & Leisure |
| Keeper (password manager) | 1.97× | Technology & Electronics |
| Ultimate Soccer Manager | 4.96× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.44 |
| Need for Security | CONSERVATISM | 1.8 |
| Early Adopter Mentality | POWER | 1.49 |
| Family Orientation | CONSERVATISM | 1.24 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.2% |
| Austria | 0.3% |
| Spain | 0.2% |
See Klarmobil audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Deutsche Telekom (2,690,785)
- LIDL Connect (1,688,660)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Klarmobil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.