LIDL Connect Audience in Germany
LIDL Connect has an estimated audience of 1,688,660 people in Germany. 64.0% are female, 36.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Erobique, Gil Ofarim, Progressive rock, Cassoulet.
The average LIDL Connect fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Erobique, Gil Ofarim, with strongest over-indexing on Rossmann (1.81× the country average). Demographically, the LIDL Connect audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of LIDL Connect fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 38.6 |
| Estimated audience size | 1,688,660 |
Audience persona
The typical LIDL Connect fan in Germany is more female, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 343,409 | 0.93× |
| Baden-Württemberg | 331,908 | 1.44× |
| Bayern | 277,537 | 1.02× |
| Niedersachsen | 177,555 | 1.08× |
| Hessen | 119,189 | 0.93× |
| Sachsen | 93,717 | 1.13× |
| Rheinland-Pfalz | 84,042 | 0.99× |
| Berlin | 76,082 | 1.01× |
| Schleswig-Holstein | 67,646 | 1.12× |
| Brandenburg | 48,850 | 0.93× |
| Hamburg | 41,387 | 1.08× |
| Thüringen | 34,862 | 0.81× |
| Sachsen-Anhalt | 30,447 | 0.7× |
| Mecklenburg-Vorpommern | 26,553 | 0.82× |
| Saarland | 21,922 | 1.06× |
| Bremen | 13,669 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.81× | Shopping |
| Erobique | 17.13× | Music & Radio |
| Gil Ofarim | 1.75× | Music & Radio |
| Progressive rock | 1.86× | Music & Radio |
| Cassoulet | 7.08× | Food & Beverages |
| Google Analytics | 1.79× | Internet & Social Media |
| Alaska | 2.44× | Travel & Leisure |
| Icon (magazine) | 1.67× | Arts & Culture |
| Metamorphoses | 2.07× | Literature |
| Home Delivery | 1.61× | Food & Beverages |
| Jura Mountains | 3.13× | Travel & Leisure |
| Information sensitivity | 2.79× | Technology & Electronics |
| Sailor | 2.38× | Travel & Leisure |
| Noodle (Gorillaz) | 1.51× | Music & Radio |
| Carrie (novel) | 2.62× | Literature |
| Deliver Us From Evil | 10.89× | Movies & TV |
| Hatten | 2.46× | Travel & Leisure |
| Tuscany | 2× | Travel & Leisure |
| Zagreb | 1.54× | Travel & Leisure |
| Solo climbing | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.08 |
| Family Orientation | CONSERVATISM | 1.08 |
| Need for Security | CONSERVATISM | 1.02 |
| Indulgence | JOY | 0.97 |
| Sports Activity | POWER | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.2% |
| Austria | 11.0% |
| Switzerland | 8.1% |
See LIDL Connect audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does LIDL Connect have in Germany?
LIDL Connect has an estimated audience of 1,688,660 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of LIDL Connect fans?
64.0% of LIDL Connect fans are female, 36.0% are male, with an average age of 38.6 years.
Which brands do LIDL Connect fans like most?
LIDL Connect fans show strongest brand affinity for Rossmann (1.81×), Erobique (17.13×), and Gil Ofarim (1.75×) over the country average.
Where do LIDL Connect fans live in Germany?
LIDL Connect fans in Germany are most concentrated in Nordrhein-Westfalen (reach 343,409), Baden-Württemberg (reach 331,908), and Bayern (reach 277,537). These three regions account for the largest share of the active audience.
What other brands do LIDL Connect fans also like?
Beyond LIDL Connect itself, the audience over-indexes on Erobique (17.13×), Gil Ofarim (1.75×), Progressive rock (1.86×), and Cassoulet (7.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LIDL Connect. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.