Debitel Audience in Germany
Debitel has an estimated audience of 559,999 people in Germany. 36.9% are female, 63.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Congstar, Otelo, Deutsche Telekom, Vodafone, Simyo.
The average Debitel fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Congstar, Otelo, Deutsche Telekom, with strongest over-indexing on Congstar (14.92× the country average). Demographically, the Debitel audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator
Demographics of Debitel fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 43.3 |
| Estimated audience size | 559,999 |
Audience persona
The typical Debitel fan in Germany is more male, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Congstar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,723 | 0.83× |
| Bayern | 89,409 | 0.99× |
| Baden-Württemberg | 73,299 | 0.96× |
| Niedersachsen | 55,157 | 1.01× |
| Hessen | 33,858 | 0.79× |
| Sachsen | 31,936 | 1.16× |
| Rheinland-Pfalz | 27,937 | 1× |
| Brandenburg | 22,317 | 1.28× |
| Sachsen-Anhalt | 20,582 | 1.42× |
| Berlin | 20,379 | 0.81× |
| Schleswig-Holstein | 17,729 | 0.88× |
| Mecklenburg-Vorpommern | 15,902 | 1.49× |
| Thüringen | 15,173 | 1.06× |
| Hamburg | 10,334 | 0.82× |
| Saarland | 5,349 | 0.78× |
| Bremen | 3,387 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 14.92× | Technology & Electronics |
| Otelo | 20.93× | Technology & Electronics |
| Deutsche Telekom | 9.17× | Technology & Electronics |
| Vodafone | 3.56× | Technology & Electronics |
| Simyo | 22.37× | Technology & Electronics |
| FRITZ!Box | 3.6× | Technology & Electronics |
| LIDL Connect | 8.32× | Technology & Electronics |
| Sparhandy | 11.04× | Technology & Electronics |
| Netto Marken-Discount | 2.46× | Shopping |
| AutoScout24 | 2.52× | Cars & Mobility |
| Bild | 2.01× | News |
| 2.26× | Internet & Social Media | |
| Dynamo Dresden | 3.35× | Sports |
| REWE | 2.17× | Shopping |
| Hornbach | 2.49× | Shopping |
| Lycamobile | 8.93× | Technology & Electronics |
| EBay | 2.15× | Shopping |
| Current events | 1.96× | Arts & Culture |
| Tchibo Mobil | 8.5× | Technology & Electronics |
| Kaufland | 2.05× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.84 |
| Need for Security | CONSERVATISM | 1.31 |
| Patriotism | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.16 |
| Early Adopter Mentality | POWER | 1.09 |
| Family Orientation | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.8% |
| India | 0.5% |
| China | 0.2% |
See Debitel audiences in other countries
More Mobile phone operator audiences in Germany
- Vodafone (12,656,727)
- Aldi Talk (4,436,705)
- Congstar (3,893,025)
- Klarmobil (3,385,673)
- Deutsche Telekom (2,690,785)
Frequently asked questions
How many fans does Debitel have in Germany?
Debitel has an estimated audience of 559,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Debitel fans?
36.9% of Debitel fans are female, 63.1% are male, with an average age of 43.3 years.
Which brands do Debitel fans like most?
Debitel fans show strongest brand affinity for Congstar (14.92×), Otelo (20.93×), and Deutsche Telekom (9.17×) over the country average.
Where do Debitel fans live in Germany?
Debitel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,723), Bayern (reach 89,409), and Baden-Württemberg (reach 73,299). These three regions account for the largest share of the active audience.
What other brands do Debitel fans also like?
Beyond Debitel itself, the audience over-indexes on Otelo (20.93×), Deutsche Telekom (9.17×), Vodafone (3.56×), and Simyo (22.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Debitel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.