Otelo Audience in Germany
Otelo has an estimated audience of 700,433 people in Germany. 35.1% are female, 64.9% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Congstar, Aral AG, Deutsche Telekom, Lycamobile, Simyo.
The average Otelo fan in Germany is 42.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Congstar, Aral AG, Deutsche Telekom, with strongest over-indexing on Congstar (14.19× the country average). Demographically, the Otelo audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Price Sensitivity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Otelo fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 42.3 |
| Estimated audience size | 700,433 |
Audience persona
The typical Otelo fan in Germany is more male, around 42.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Congstar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 123,013 | 0.8× |
| Baden-Württemberg | 84,324 | 0.88× |
| Bayern | 77,709 | 0.69× |
| Niedersachsen | 68,177 | 1× |
| Sachsen | 63,173 | 1.84× |
| Hessen | 41,416 | 0.78× |
| Brandenburg | 27,809 | 1.28× |
| Sachsen-Anhalt | 25,515 | 1.41× |
| Thüringen | 24,229 | 1.36× |
| Rheinland-Pfalz | 23,733 | 0.68× |
| Berlin | 23,445 | 0.75× |
| Schleswig-Holstein | 22,069 | 0.88× |
| Mecklenburg-Vorpommern | 17,454 | 1.31× |
| Hamburg | 13,376 | 0.85× |
| Saarland | 6,564 | 0.76× |
| Bremen | 4,484 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Congstar | 14.19× | Technology & Electronics |
| Aral AG | 3.91× | Cars & Mobility |
| Deutsche Telekom | 7.74× | Technology & Electronics |
| Lycamobile | 12.32× | Technology & Electronics |
| Simyo | 22.86× | Technology & Electronics |
| Commerzbank | 2.82× | Business & Career |
| Dynamo Dresden | 3.62× | Sports |
| Targobank | 3.76× | Business & Career |
| Debitel | 12.59× | Technology & Electronics |
| Netto Marken-Discount | 2.15× | Shopping |
| LIDL Connect | 6.74× | Technology & Electronics |
| Peugeot 301 (2012) | 13.42× | Cars & Mobility |
| Giotto | 16.27× | Food & Beverages |
| Berliner Zeitung | 6.55× | News |
| SunExpress | 4.29× | Travel & Leisure |
| Vodafone | 2.22× | Technology & Electronics |
| Comparison shopping website | 3.54× | Shopping |
| ADAC | 2.41× | Cars & Mobility |
| Sparhandy | 7.39× | Technology & Electronics |
| Tchibo Mobil | 6.72× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.06 |
| Need for Security | CONSERVATISM | 1.4 |
| Family Orientation | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.29 |
| Patriotism | CONSERVATISM | 1.24 |
| Early Adopter Mentality | POWER | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 72.7% |
| Brazil | 4.5% |
| France | 3.8% |
See Otelo audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Otelo have in Germany?
Otelo has an estimated audience of 700,433 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Otelo fans?
35.1% of Otelo fans are female, 64.9% are male, with an average age of 42.3 years.
Which brands do Otelo fans like most?
Otelo fans show strongest brand affinity for Congstar (14.19×), Aral AG (3.91×), and Deutsche Telekom (7.74×) over the country average.
Where do Otelo fans live in Germany?
Otelo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 123,013), Baden-Württemberg (reach 84,324), and Bayern (reach 77,709). These three regions account for the largest share of the active audience.
What other brands do Otelo fans also like?
Beyond Otelo itself, the audience over-indexes on Aral AG (3.91×), Deutsche Telekom (7.74×), Lycamobile (12.32×), and Simyo (22.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Otelo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.