Giotto Audience in Germany
Giotto has an estimated audience of 157,607 people in Germany. 72.1% are female, 27.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Berliner Zeitung, Targobank, Vapiano, Commerzbank.
The average Giotto fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Berliner Zeitung, Targobank, with strongest over-indexing on Aral AG (23.88× the country average). Demographically, the Giotto audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Pet Ownership, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Giotto fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 41.6 |
| Estimated audience size | 157,607 |
Audience persona
The typical Giotto fan in Germany is more female, around 41.6 years old, with strong Pet Ownership tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,616 | 1.18× |
| Bayern | 45,382 | 1.1× |
| Baden-Württemberg | 39,023 | 1.11× |
| Niedersachsen | 24,789 | 0.99× |
| Hessen | 22,588 | 1.15× |
| Berlin | 14,588 | 1.27× |
| Rheinland-Pfalz | 13,399 | 1.04× |
| Sachsen | 11,289 | 0.89× |
| Schleswig-Holstein | 8,516 | 0.92× |
| Brandenburg | 6,901 | 0.86× |
| Hamburg | 6,770 | 1.16× |
| Thüringen | 5,750 | 0.88× |
| Sachsen-Anhalt | 5,196 | 0.78× |
| Mecklenburg-Vorpommern | 3,776 | 0.77× |
| Saarland | 2,971 | 0.94× |
| Bremen | 2,141 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 23.88× | Cars & Mobility |
| Berliner Zeitung | 52.43× | News |
| Targobank | 23.48× | Business & Career |
| Vapiano | 58.47× | Food & Beverages |
| Commerzbank | 12.7× | Business & Career |
| Anna-Maria Zimmermann | 33.69× | Music & Radio |
| TNT Serie | 124.07× | Movies & TV |
| Netto Marken-Discount | 9.21× | Shopping |
| Hanuta | 88.79× | Food & Beverages |
| Angelique Kerber | 78.44× | Sports |
| Ehrlich Brothers | 20.13× | Movies & TV |
| Martin Schulz | 70.36× | Politics & Society |
| Sportschau | 8.68× | Sports |
| RTL 4 | 110.32× | Movies & TV |
| RTL aktuell | 20.13× | Movies & TV |
| GMX Mail | 11.71× | Internet & Social Media |
| TV total | 24.26× | Movies & TV |
| SunExpress | 15.2× | Travel & Leisure |
| Chios | 113.23× | Travel & Leisure |
| Laura Dahlmeier | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.74 |
| Convenience Orientation | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.65 |
| Family Orientation | CONSERVATISM | 1.61 |
| DIY Mentality | THRILL | 1.45 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 24.9% |
| Germany | 10.3% |
| Uzbekistan | 9.5% |
See Giotto audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Giotto have in Germany?
Giotto has an estimated audience of 157,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Giotto fans?
72.1% of Giotto fans are female, 27.9% are male, with an average age of 41.6 years.
Which brands do Giotto fans like most?
Giotto fans show strongest brand affinity for Aral AG (23.88×), Berliner Zeitung (52.43×), and Targobank (23.48×) over the country average.
Where do Giotto fans live in Germany?
Giotto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,616), Bayern (reach 45,382), and Baden-Württemberg (reach 39,023). These three regions account for the largest share of the active audience.
What other brands do Giotto fans also like?
Beyond Giotto itself, the audience over-indexes on Berliner Zeitung (52.43×), Targobank (23.48×), Vapiano (58.47×), and Commerzbank (12.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.