Rascasse Audience Intelligence

Giotto Target Market in Germany

A data profile of the people who buy, follow and care about Giotto in Germany — modelled from more than twelve digital signal sources. Giotto has an estimated audience of 260,259 people in Germany.

#2436among Brand in Germany#930in Food & Beverages

The average Giotto fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Berliner Zeitung, Aral AG, Targobank, with strongest over-indexing on Berliner Zeitung (52.43× the country average).

Demographically, the Giotto audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Giotto fan in Germany is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Berliner Zeitung.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giotto profile in Germany.

Audience size
260K
in Germany
Gender
72.1%♀
27.9% male
Age
41.6
average years
Country rank
#19147
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Giotto

72.1% are female, 27.9% are male, average age 41.6.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Giotto audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age41.6
Estimated audience size260,259
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Giotto audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3925%
40-4926%
50+20%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Giotto audience comes from Germany.

Worldwide audience distribution share by country for Giotto
CountryShare
Italy22.2%
Germany15.9%
Uzbekistan8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giotto audience in Germany is strongest.

Fig. 05

Top regions by affinity

Giotto customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~50K1.32×
02Berlin~20K1.32×
03Nordrhein-Westfalen~60K1.13×
04Hessen~20K1.12×
05Hamburg~7K1.12×
06Bayern~40K1.05×
07Rheinland-Pfalz~10K1.03×
08Saarland~3K0.98×
09Bremen~2K0.98×
10Niedersachsen~20K0.97×
11Schleswig-Holstein~8K0.92×
12Thüringen~6K0.90×
13Sachsen~10K0.89×
14Brandenburg~7K0.87×
15Sachsen-Anhalt~6K0.84×
16Mecklenburg-Vorpommern~4K0.80×
Fig. 06

Affinity by region

Affinity by region — Giotto, Germany
0.80×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giotto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giotto audience
#·InterestCategoryAffinity×
01TNT SerieMovies & TV124.07×
02RTL 4Movies & TV110.32×
03HanutaFood & Beverages88.79×
04Angelique KerberSports78.44×
05VapianoFood & Beverages58.47×
06Berliner ZeitungNews52.43×
07Anna-Maria ZimmermannMusic & Radio33.69×
08TV totalMovies & TV24.26×
09Aral AGCars & Mobility23.88×
10TargobankBusiness & Career23.48×
11Ehrlich BrothersMovies & TV20.13×
12RTL aktuellMovies & TV20.13×
13Franziska PreußSports20.00×
14Laura DahlmeierSports20.00×
15Felix NeureutherSports20.00×
16SunExpressTravel & Leisure15.20×
17CommerzbankBusiness & Career12.70×
18GMX MailInternet & Social Media11.71×
19Netto Marken-DiscountShopping9.21×
20SportschauSports8.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giotto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giotto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
Quality AwarenessPREMIUM2.43×
Career OrientationPOWER1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giotto audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.80×
SpiritualityBALANCE0.86×
TravellingTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Giotto's target market in Germany?

Giotto's target market in Germany covers an estimated 260,259 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Giotto customers?

72.1% of the Giotto audience are female, 27.9% are male, with an average age of 41.6 years.

03

Which brands do Giotto fans like most?

Giotto fans show strongest brand affinity for Berliner Zeitung (52.43×), Aral AG (23.88×), and Targobank (23.48×) over the country average.

04

Where do Giotto fans live in Germany?

Giotto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~50K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Giotto fans also like?

Beyond Giotto itself, the audience over-indexes on Aral AG (23.88×), Targobank (23.48×), Vapiano (58.47×), and Commerzbank (12.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Giotto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Giotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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