TV total Audience in Germany
A data profile of the people who buy, follow and care about TV total in Germany — modelled from more than twelve digital signal sources. TV total has an estimated audience of 1,396,862 people in Germany.
The average TV total fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sportschau, Eintracht Frankfurt, ZDF, with strongest over-indexing on Sportschau (2.02× the country average).
Demographically, the TV total audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical TV total fan in Germany is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Sportschau.
At a glance
The key figures that characterise the TV total profile in Germany.
Search interest · 12-month trend
Demographics of TV total viewers
31.5% are female, 68.5% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 31.5% |
| Male | 68.5% |
| Average age | 39.9 |
| Estimated audience size | 1,396,862 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide TV total audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.7% |
| Austria | 7.5% |
| Switzerland | 4.8% |
Geography
Where the TV total audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~400K | 1.19× | |
| 02 | Niedersachsen | ~200K | 1.19× | |
| 03 | Sachsen | ~80K | 1.15× | |
| 04 | Schleswig-Holstein | ~60K | 1.10× | |
| 05 | Thüringen | ~40K | 1.06× | |
| 06 | Rheinland-Pfalz | ~70K | 1.04× | |
| 07 | Sachsen-Anhalt | ~40K | 1.04× | |
| 08 | Brandenburg | ~40K | 1.01× | |
| 09 | Saarland | ~20K | 0.98× | |
| 10 | Baden-Württemberg | ~200K | 0.97× | |
| 11 | Bayern | ~200K | 0.95× | |
| 12 | Hessen | ~100K | 0.94× | |
| 13 | Hamburg | ~30K | 0.94× | |
| 14 | Bremen | ~10K | 0.94× | |
| 15 | Berlin | ~50K | 0.81× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the TV total audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stromberg | Movies & TV | 4.01× | ||
| 02 | Schlag den Star | Movies & TV | 3.58× | ||
| 03 | Moviepilot | Movies & TV | 2.53× | ||
| 04 | Targobank | Business & Career | 2.19× | ||
| 05 | Sport Bild | Sports | 2.08× | ||
| 06 | Sportschau | Sports | 2.02× | ||
| 07 | Aral AG | Cars & Mobility | 1.97× | ||
| 08 | 1. FC Köln | Sports | 1.76× | ||
| 09 | Manuel Neuer | Sports | 1.75× | ||
| 10 | Sat.1 | Movies & TV | 1.75× | ||
| 11 | Christian Ulmen | Movies & TV | 1.72× | ||
| 12 | Dynamo Dresden | Sports | 1.67× | ||
| 13 | African-American music | Music & Radio | 1.67× | ||
| 14 | NFL | Sports | 1.63× | ||
| 15 | Eintracht Frankfurt | Sports | 1.61× | ||
| 16 | Transfermarkt | Sports | 1.60× | ||
| 17 | FC Schalke 04 | Sports | 1.57× | ||
| 18 | Hamburger SV | Sports | 1.57× | ||
| 19 | Laughter | Movies & TV | 1.56× | ||
| 20 | ZDF | Movies & TV | 1.55× |
Personality of the TV total audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.36× | |
| Risk Appetite | THRILL | 1.06× | |
| Tradition | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× |
Frequently asked questions
How many fans does TV total have in Germany?
TV total has an estimated audience of 1,396,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TV total viewers?
31.5% of TV total fans are female, 68.5% are male, with an average age of 39.9 years.
Which brands do TV total fans like most?
TV total fans show strongest brand affinity for Sportschau (2.02×), Eintracht Frankfurt (1.61×), and ZDF (1.55×) over the country average.
Where do TV total fans live in Germany?
TV total fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do TV total fans also like?
Beyond TV total itself, the audience over-indexes on Eintracht Frankfurt (1.61×), ZDF (1.55×), Targobank (2.19×), and Transfermarkt (1.6×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for TV total. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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