TV total Audience in Germany

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TV total has an estimated audience of 1,413,972 people in Germany. 31.5% are female, 68.5% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Sportschau, Eintracht Frankfurt, Targobank, Sport Bild.

The average TV total fan in Germany is 39.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Sportschau, Eintracht Frankfurt, with strongest over-indexing on Aral AG (1.97× the country average). Demographically, the TV total audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of TV total fans

Demographic split for TV total audience in Germany
MetricValue
Female31.5%
Male68.5%
Average age39.9
Estimated audience size1,413,972

Audience persona

The typical TV total fan in Germany is more male, around 39.9 years old, with strong Sports Activity tendencies and a notable affinity for Aral AG.

Top regions in Germany

Top regions ranked by reach for TV total in Germany
RegionReachAffinity
Nordrhein-Westfalen385,7401.25×
Bayern225,8740.99×
Baden-Württemberg191,6740.99×
Niedersachsen166,5371.21×
Hessen103,6200.96×
Sachsen78,6271.13×
Rheinland-Pfalz75,2321.06×
Schleswig-Holstein56,5531.11×
Berlin54,2520.86×
Brandenburg43,5290.99×
Thüringen37,1161.03×
Sachsen-Anhalt36,610
Hamburg30,9300.97×
Saarland16,3260.94×
Mecklenburg-Vorpommern15,5090.57×
Bremen11,1150.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TV total audience
BrandAffinityCategory
Aral AG1.97×Cars & Mobility
Sportschau2.02×Sports
Eintracht Frankfurt1.61×Sports
Targobank2.19×Business & Career
Sport Bild2.08×Sports
Friends1.74×Movies & TV
Transfermarkt1.6×Sports
ZDF1.55×Movies & TV
Dynamo Dresden1.67×Sports
Stromberg4.01×Movies & TV
Sat.11.75×Movies & TV
Let's Dance (German TV series)1.5×Movies & TV
Laughter1.56×Movies & TV
Hamburger SV1.57×Sports
FC Schalke 041.57×Sports
African-American music1.67×Music & Radio
Moviepilot2.53×Movies & TV
F.C. Hansa Rostock1.97×Sports
Schlag den Star3.58×Movies & TV
Westdeutscher Rundfunk1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TV total audience
TraitClusterScore
Sports ActivityPOWER1.32
SustainabilityBALANCE1.25
Pet OwnershipJOY1.24
PatriotismCONSERVATISM1.23
Early Adopter MentalityPOWER1.16
Community OrientationOPEN0.96

Worldwide distribution

Worldwide audience distribution share by country for TV total
CountryShare
Germany80.9%
Austria7.5%
Switzerland4.8%

See TV total audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does TV total have in Germany?

TV total has an estimated audience of 1,413,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of TV total fans?

31.5% of TV total fans are female, 68.5% are male, with an average age of 39.9 years.

Which brands do TV total fans like most?

TV total fans show strongest brand affinity for Aral AG (1.97×), Sportschau (2.02×), and Eintracht Frankfurt (1.61×) over the country average.

Where do TV total fans live in Germany?

TV total fans in Germany are most concentrated in Nordrhein-Westfalen (reach 385,740), Bayern (reach 225,874), and Baden-Württemberg (reach 191,674). These three regions account for the largest share of the active audience.

What other brands do TV total fans also like?

Beyond TV total itself, the audience over-indexes on Sportschau (2.02×), Eintracht Frankfurt (1.61×), Targobank (2.19×), and Sport Bild (2.08×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for TV total. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.