Schlag den Star Audience in Germany

Schlag den Star has an estimated audience of 788,810 people in Germany. 44.8% are female, 55.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Dog breed, Home Office, Stradivarius.
The average Schlag den Star fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Dog breed, with strongest over-indexing on Progressive rock (3.77× the country average). Demographically, the Schlag den Star audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Schlag den Star fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 37.1 |
| Estimated audience size | 788,810 |
Audience persona
The typical Schlag den Star fan in Germany is more male, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 372,322 | 1.21× |
| Bayern | 215,038 | 0.95× |
| Baden-Württemberg | 186,905 | 0.97× |
| Niedersachsen | 170,076 | 1.24× |
| Hessen | 89,362 | 0.83× |
| Sachsen | 73,152 | 1.06× |
| Rheinland-Pfalz | 70,939 | 1× |
| Schleswig-Holstein | 62,009 | 1.22× |
| Berlin | 52,222 | 0.83× |
| Brandenburg | 47,835 | 1.09× |
| Sachsen-Anhalt | 36,797 | 1.01× |
| Thüringen | 34,247 | 0.95× |
| Mecklenburg-Vorpommern | 29,404 | 1.09× |
| Hamburg | 25,942 | 0.81× |
| Saarland | 15,075 | 0.87× |
| Bremen | 10,546 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.77× | Music & Radio |
| Home construction | 1.83× | Home & Garden |
| Dog breed | 1.55× | Pets & Animals |
| Home Office | 1.83× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Unique Gifts | 1.62× | Shopping |
| Snow White (Fables) | 2.26× | Literature |
| KLIX (AM) | 2.46× | Music & Radio |
| Birthday Gifts | 1.6× | Kids & Family |
| Urban Outfitters | 1.54× | Shopping |
| Israel | 1.58× | Travel & Leisure |
| Keeper (password manager) | 2.91× | Technology & Electronics |
| Oliver Kahn | 2.39× | Sports |
| Mohamed Salah | 2.4× | Sports |
| Hebe | 3.02× | Home & Garden |
| Loincloth | 1.57× | Fashion & Accessoires |
| Cosenza Calcio | 8.81× | Sports |
| Graham Greene (actor) | 2.1× | |
| Kaiju | 2.27× | Movies & TV |
| Chalkidiki | 2.04× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.26 |
| Patriotism | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.1 |
| DIY Mentality | THRILL | 0.98 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.1% |
| China | 10.7% |
| Austria | 3.4% |
See Schlag den Star audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Schlag den Star have in Germany?
Schlag den Star has an estimated audience of 788,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schlag den Star fans?
44.8% of Schlag den Star fans are female, 55.2% are male, with an average age of 37.1 years.
Which brands do Schlag den Star fans like most?
Schlag den Star fans show strongest brand affinity for Progressive rock (3.77×), Home construction (1.83×), and Dog breed (1.55×) over the country average.
Where do Schlag den Star fans live in Germany?
Schlag den Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,322), Bayern (reach 215,038), and Baden-Württemberg (reach 186,905). These three regions account for the largest share of the active audience.
What other brands do Schlag den Star fans also like?
Beyond Schlag den Star itself, the audience over-indexes on Home construction (1.83×), Dog breed (1.55×), Home Office (1.83×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schlag den Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.