Schlag den Star Audience in Germany

Schlag den Star logo

Schlag den Star has an estimated audience of 788,810 people in Germany. 44.8% are female, 55.2% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Dog breed, Home Office, Stradivarius.

The average Schlag den Star fan in Germany is 37.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Dog breed, with strongest over-indexing on Progressive rock (3.77× the country average). Demographically, the Schlag den Star audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Pet Ownership, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Schlag den Star fans

Demographic split for Schlag den Star audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age37.1
Estimated audience size788,810

Audience persona

The typical Schlag den Star fan in Germany is more male, around 37.1 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Schlag den Star in Germany
RegionReachAffinity
Nordrhein-Westfalen372,3221.21×
Bayern215,0380.95×
Baden-Württemberg186,9050.97×
Niedersachsen170,0761.24×
Hessen89,3620.83×
Sachsen73,1521.06×
Rheinland-Pfalz70,939
Schleswig-Holstein62,0091.22×
Berlin52,2220.83×
Brandenburg47,8351.09×
Sachsen-Anhalt36,7971.01×
Thüringen34,2470.95×
Mecklenburg-Vorpommern29,4041.09×
Hamburg25,9420.81×
Saarland15,0750.87×
Bremen10,5460.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schlag den Star audience
BrandAffinityCategory
Progressive rock3.77×Music & Radio
Home construction1.83×Home & Garden
Dog breed1.55×Pets & Animals
Home Office1.83×Business & Career
Stradivarius1.97×Shopping
Unique Gifts1.62×Shopping
Snow White (Fables)2.26×Literature
KLIX (AM)2.46×Music & Radio
Birthday Gifts1.6×Kids & Family
Urban Outfitters1.54×Shopping
Israel1.58×Travel & Leisure
Keeper (password manager)2.91×Technology & Electronics
Oliver Kahn2.39×Sports
Mohamed Salah2.4×Sports
Hebe3.02×Home & Garden
Loincloth1.57×Fashion & Accessoires
Cosenza Calcio8.81×Sports
Graham Greene (actor)2.1×
Kaiju2.27×Movies & TV
Chalkidiki2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schlag den Star audience
TraitClusterScore
Pet OwnershipJOY1.26
PatriotismCONSERVATISM1.15
Sports ActivityPOWER1.12
Early Adopter MentalityPOWER1.1
DIY MentalityTHRILL0.98
Social Media UsageJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Schlag den Star
CountryShare
Germany56.1%
China10.7%
Austria3.4%

See Schlag den Star audiences in other countries

More TV series audiences in Germany

Frequently asked questions

How many fans does Schlag den Star have in Germany?

Schlag den Star has an estimated audience of 788,810 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Schlag den Star fans?

44.8% of Schlag den Star fans are female, 55.2% are male, with an average age of 37.1 years.

Which brands do Schlag den Star fans like most?

Schlag den Star fans show strongest brand affinity for Progressive rock (3.77×), Home construction (1.83×), and Dog breed (1.55×) over the country average.

Where do Schlag den Star fans live in Germany?

Schlag den Star fans in Germany are most concentrated in Nordrhein-Westfalen (reach 372,322), Bayern (reach 215,038), and Baden-Württemberg (reach 186,905). These three regions account for the largest share of the active audience.

What other brands do Schlag den Star fans also like?

Beyond Schlag den Star itself, the audience over-indexes on Home construction (1.83×), Dog breed (1.55×), Home Office (1.83×), and Stradivarius (1.97×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Schlag den Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.