Rascasse Audience Intelligence

Thomas Müller Audience in Germany

A data profile of the people who buy, follow and care about Thomas Müller in Germany — modelled from more than twelve digital signal sources. Thomas Müller has an estimated audience of 5,713,941 people in Germany.

#27among Soccer in Germany#20among Person in Germany#68in Sports

The average Thomas Müller fan in Germany is 34.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Manuel Neuer, FC Bayern Munich, Leon Goretzka, with strongest over-indexing on Manuel Neuer (8.08× the country average).

Demographically, the Thomas Müller audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thomas Müller fan in Germany is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Manuel Neuer.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Müller profile in Germany.

Audience size
5.7M
in Germany
Gender
37.6%♀
62.4% male
Age
34.7
average years
Country rank
#858
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Müller fans

37.6% are female, 62.4% are male, average age 34.7.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Thomas Müller audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age34.7
Estimated audience size5,713,941
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Thomas Müller audience in Germany
Age bracketShare%
16-1932%
20-2920%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

65.7%

of the worldwide Thomas Müller audience comes from Germany.

Worldwide audience distribution share by country for Thomas Müller
CountryShare
Germany65.7%
Austria4.1%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Müller audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thomas Müller fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M1.51×
02Baden-Württemberg~800K1.14×
03Rheinland-Pfalz~300K1.09×
04Mecklenburg-Vorpommern~100K1.08×
05Saarland~70K1.06×
06Niedersachsen~500K1.02×
07Schleswig-Holstein~200K1.01×
08Thüringen~100K1.01×
09Hessen~400K1.00×
10Sachsen~300K1.00×
11Nordrhein-Westfalen~1M0.96×
12Sachsen-Anhalt~100K0.94×
13Brandenburg~200K0.93×
14Hamburg~100K0.85×
15Berlin~200K0.76×
16Bremen~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Thomas Müller, Germany
0.68×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Müller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Müller audience
#·InterestCategoryAffinity×
01FC Bayern München (Frauen)Sports13.52×
02Leon GoretzkaSports12.28×
03Bastian SchweinsteigerSports10.95×
04David AlabaSports9.77×
05Timo WernerSports9.02×
06Manuel NeuerSports8.08×
07Joshua KimmichSports7.81×
08VfL BochumSports5.66×
09DFB-PokalSports5.30×
10Germany national under-21 football teamSports5.20×
11Hannover 96Sports4.07×
12TransfermarktSports4.05×
13SportschauSports3.66×
14FC Bayern MunichSports3.50×
15Real Madrid C.F.Sports3.41×
16Dynamo DresdenSports3.34×
17TipicoGames3.32×
18SV Werder BremenSports2.69×
19BildNews2.28×
20UEFA Champions LeagueSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Müller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Müller audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.32×
Social Media UsageJOY1.13×
Need for SecurityCONSERVATISM1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Müller audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.49×
IndividualismJOY0.60×
ExtroversionTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Müller have in Germany?

Thomas Müller has an estimated audience of 5,713,941 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Thomas Müller fans?

37.6% of Thomas Müller fans are female, 62.4% are male, with an average age of 34.7 years.

03

Which brands do Thomas Müller fans like most?

Thomas Müller fans show strongest brand affinity for Manuel Neuer (8.08×), FC Bayern Munich (3.5×), and Leon Goretzka (12.28×) over the country average.

04

Where do Thomas Müller fans live in Germany?

Thomas Müller fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Müller fans also like?

Beyond Thomas Müller itself, the audience over-indexes on FC Bayern Munich (3.5×), Leon Goretzka (12.28×), Bastian Schweinsteiger (10.95×), and Sportschau (3.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Thomas Müller audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thomas Müller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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