David Alaba Audience in Germany
David Alaba has an estimated audience of 721,392 people in Germany. 19.7% are female, 80.3% are male, average age 30.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Xabi Alonso, Transfermarkt, Borussia Dortmund, Sandro Wagner, FC Bayern Munich.
The average David Alaba fan in Germany is 30.6 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Xabi Alonso, Transfermarkt, Borussia Dortmund, with strongest over-indexing on Xabi Alonso (16.12× the country average). Demographically, the David Alaba audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of David Alaba fans
| Metric | Value |
|---|---|
| Female | 19.7% |
| Male | 80.3% |
| Average age | 30.6 |
| Estimated audience size | 721,392 |
Audience persona
The typical David Alaba fan in Germany is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Xabi Alonso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 215,747 | 1.86× |
| Nordrhein-Westfalen | 181,678 | 1.15× |
| Baden-Württemberg | 126,944 | 1.29× |
| Niedersachsen | 69,728 | 1× |
| Hessen | 65,804 | 1.2× |
| Rheinland-Pfalz | 40,219 | 1.11× |
| Berlin | 33,721 | 1.05× |
| Schleswig-Holstein | 21,352 | 0.82× |
| Sachsen | 18,425 | 0.52× |
| Hamburg | 17,834 | 1.09× |
| Brandenburg | 17,343 | 0.77× |
| Sachsen-Anhalt | 14,817 | 0.79× |
| Thüringen | 14,747 | 0.8× |
| Mecklenburg-Vorpommern | 9,470 | 0.69× |
| Saarland | 9,270 | 1.05× |
| Bremen | 4,968 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xabi Alonso | 16.12× | Sports |
| Transfermarkt | 5.97× | Sports |
| Borussia Dortmund | 2.92× | Sports |
| Sandro Wagner | 13.06× | Sports |
| FC Bayern Munich | 3.09× | Sports |
| VfB Stuttgart | 4.15× | Sports |
| RB Leipzig | 5.16× | Sports |
| Sport Bild | 5.1× | Sports |
| Uli Hoeneß | 11.16× | Sports |
| Manuel Neuer | 6.55× | Sports |
| SV Werder Bremen | 3.31× | Sports |
| FC Schalke 04 | 4.62× | Sports |
| VfL Bochum | 6.53× | Sports |
| FIFA World Cup | 2.85× | Sports |
| Vincent Kompany | 8.55× | Sports |
| Robert Lewandowski | 10.23× | Sports |
| Sportschau | 3.48× | Sports |
| Bastian Schweinsteiger | 8.13× | Sports |
| UEFA Champions League | 2.81× | Sports |
| Movies | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.45 |
| Patriotism | CONSERVATISM | 1.35 |
| Luxury Orientation | PREMIUM | 1.32 |
| Risk Appetite | THRILL | 1.13 |
| Sports Activity | POWER | 1.1 |
| Career Orientation | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Austria | 26.5% |
| Germany | 16.8% |
| Spain | 5.8% |
See David Alaba audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does David Alaba have in Germany?
David Alaba has an estimated audience of 721,392 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of David Alaba fans?
19.7% of David Alaba fans are female, 80.3% are male, with an average age of 30.6 years.
Which brands do David Alaba fans like most?
David Alaba fans show strongest brand affinity for Xabi Alonso (16.12×), Transfermarkt (5.97×), and Borussia Dortmund (2.92×) over the country average.
Where do David Alaba fans live in Germany?
David Alaba fans in Germany are most concentrated in Bayern (reach 215,747), Nordrhein-Westfalen (reach 181,678), and Baden-Württemberg (reach 126,944). These three regions account for the largest share of the active audience.
What other brands do David Alaba fans also like?
Beyond David Alaba itself, the audience over-indexes on Transfermarkt (5.97×), Borussia Dortmund (2.92×), Sandro Wagner (13.06×), and FC Bayern Munich (3.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for David Alaba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.