Rascasse Audience Intelligence

David Alaba Audience in Germany

A data profile of the people who buy, follow and care about David Alaba in Germany — modelled from more than twelve digital signal sources. David Alaba has an estimated audience of 933,024 people in Germany.

#177among Soccer in Germany#1007among Person in Germany#556in Sports

The average David Alaba fan in Germany is 33.6 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Xabi Alonso, Transfermarkt, FC Bayern Munich, with strongest over-indexing on Xabi Alonso (16.12× the country average).

Demographically, the David Alaba audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical David Alaba fan in Germany is more male, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Xabi Alonso.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the David Alaba profile in Germany.

Audience size
933K
in Germany
Gender
34.3%♀
65.7% male
Age
33.6
average years
Country rank
#6943
Person in Germany
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of David Alaba fans

34.3% are female, 65.7% are male, average age 33.6.

Fig. 02

Gender split

34.3%
Female
65.7%
Male
Demographic split for David Alaba audience in Germany
MetricValue
Female34.3%
Male65.7%
Average age33.6
Estimated audience size933,024
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the David Alaba audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

18.7%

of the worldwide David Alaba audience comes from Germany.

Worldwide audience distribution share by country for David Alaba
CountryShare
Austria25.4%
Germany18.7%
Spain4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the David Alaba audience in Germany is strongest.

Fig. 05

Top regions by affinity

David Alaba fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.89×
02Baden-Württemberg~100K1.26×
03Hessen~70K1.14×
04Rheinland-Pfalz~50K1.12×
05Nordrhein-Westfalen~200K1.08×
06Saarland~10K1.08×
07Hamburg~20K1.00×
08Niedersachsen~80K0.98×
09Berlin~30K0.93×
10Thüringen~20K0.91×
11Sachsen-Anhalt~20K0.84×
12Schleswig-Holstein~20K0.81×
13Brandenburg~20K0.81×
14Bremen~6K0.80×
15Sachsen~30K0.79×
16Mecklenburg-Vorpommern~10K0.72×
Fig. 06

Affinity by region

Affinity by region — David Alaba, Germany
0.72×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the David Alaba audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for David Alaba audience
#·InterestCategoryAffinity×
01Xabi AlonsoSports16.12×
02FC Bayern München (Frauen)Sports15.00×
03Sandro WagnerSports13.06×
04Alphonso DaviesSports13.01×
05Uli HoeneßSports11.16×
06Leon GoretzkaSports10.32×
07Robert LewandowskiSports10.23×
08Vincent KompanySports8.55×
09Manuel NeuerSports6.55×
10Thomas MüllerSports6.34×
11TransfermarktSports5.97×
12RB LeipzigSports5.16×
13Sport BildSports5.10×
14FC Schalke 04Sports4.62×
15VfB StuttgartSports4.15×
16SportschauSports3.48×
17SV Werder BremenSports3.31×
18FC Bayern MunichSports3.09×
19Borussia DortmundSports2.92×
20FIFA World CupSports2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the David Alaba audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by David Alaba audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.20×
Healthy LifestyleBALANCE1.10×
Early Adopter MentalityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by David Alaba audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Pet OwnershipJOY0.61×
Quality AwarenessPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does David Alaba have in Germany?

David Alaba has an estimated audience of 933,024 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of David Alaba fans?

34.3% of David Alaba fans are female, 65.7% are male, with an average age of 33.6 years.

03

Which brands do David Alaba fans like most?

David Alaba fans show strongest brand affinity for Xabi Alonso (16.12×), Transfermarkt (5.97×), and FC Bayern Munich (3.09×) over the country average.

04

Where do David Alaba fans live in Germany?

David Alaba fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do David Alaba fans also like?

Beyond David Alaba itself, the audience over-indexes on Transfermarkt (5.97×), FC Bayern Munich (3.09×), Manuel Neuer (6.55×), and FIFA World Cup (2.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See David Alaba audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for David Alaba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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