Sport Bild Audience in Germany
Sport Bild has an estimated audience of 6,893,428 people in Germany. 16.1% are female, 83.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Aral AG, DFB-Pokal, Sportschau, Targobank.
The average Sport Bild fan in Germany is 40.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Aral AG, DFB-Pokal, with strongest over-indexing on Borussia Dortmund (3.8× the country average). Demographically, the Sport Bild audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Sport Bild fans
| Metric | Value |
|---|---|
| Female | 16.1% |
| Male | 83.9% |
| Average age | 40.4 |
| Estimated audience size | 6,893,428 |
Audience persona
The typical Sport Bild fan in Germany is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,842,325 | 1.22× |
| Bayern | 1,645,449 | 1.48× |
| Baden-Württemberg | 1,207,180 | 1.28× |
| Niedersachsen | 714,685 | 1.07× |
| Hessen | 630,745 | 1.2× |
| Rheinland-Pfalz | 386,956 | 1.12× |
| Schleswig-Holstein | 256,660 | 1.04× |
| Sachsen | 243,099 | 0.72× |
| Berlin | 237,222 | 0.77× |
| Thüringen | 166,375 | 0.95× |
| Brandenburg | 164,695 | 0.77× |
| Sachsen-Anhalt | 151,111 | 0.85× |
| Hamburg | 150,939 | 0.97× |
| Mecklenburg-Vorpommern | 108,342 | 0.82× |
| Saarland | 93,146 | 1.1× |
| Bremen | 37,727 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 3.8× | Sports |
| Aral AG | 4.68× | Cars & Mobility |
| DFB-Pokal | 6.24× | Sports |
| Sportschau | 3.75× | Sports |
| Targobank | 4.81× | Business & Career |
| Transfermarkt | 3.6× | Sports |
| Bild | 2.47× | News |
| FC Bayern Munich | 2.37× | Sports |
| FIFA World Cup | 2.62× | Sports |
| SV Werder Bremen | 2.88× | Sports |
| 2. Bundesliga | 3.08× | Sports |
| Eintracht Frankfurt | 2.94× | Sports |
| FC Schalke 04 | 3.82× | Sports |
| UEFA Champions League | 2.42× | Sports |
| Bundesliga | 2.12× | Sports |
| Commerzbank | 2.64× | Business & Career |
| VfB Stuttgart | 2.88× | Sports |
| Hamburger SV | 3.49× | Sports |
| 11 Freunde | 6.5× | Sports |
| Real Madrid C.F. | 2.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Sports Activity | POWER | 1.16 |
| Price Sensitivity | PREMIUM | 1.08 |
| Early Adopter Mentality | POWER | 1.04 |
| Need for Security | CONSERVATISM | 1.02 |
| Indulgence | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.0% |
| Austria | 3.8% |
| Switzerland | 2.5% |
See Sport Bild audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Sport Bild have in Germany?
Sport Bild has an estimated audience of 6,893,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sport Bild fans?
16.1% of Sport Bild fans are female, 83.9% are male, with an average age of 40.4 years.
Which brands do Sport Bild fans like most?
Sport Bild fans show strongest brand affinity for Borussia Dortmund (3.8×), Aral AG (4.68×), and DFB-Pokal (6.24×) over the country average.
Where do Sport Bild fans live in Germany?
Sport Bild fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,842,325), Bayern (reach 1,645,449), and Baden-Württemberg (reach 1,207,180). These three regions account for the largest share of the active audience.
What other brands do Sport Bild fans also like?
Beyond Sport Bild itself, the audience over-indexes on Aral AG (4.68×), DFB-Pokal (6.24×), Sportschau (3.75×), and Targobank (4.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport Bild. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.