Thomas Müller Audience in United States
Thomas Müller has an estimated audience of 472,744 people in United States. 33.6% are female, 66.4% are male, average age 27.9. Top regions: California, Texas, Florida. Top brand affinities: Luka Modrić, Marco Reus, River Plate, Timo Werner, Thiago Silva.
The average Thomas Müller fan in United States is 27.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Luka Modrić, Marco Reus, River Plate, with strongest over-indexing on Luka Modrić (203.63× the country average). Demographically, the Thomas Müller audience skews more male with an average age of 27.9, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Thomas Müller fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 27.9 |
| Estimated audience size | 472,744 |
Audience persona
The typical Thomas Müller fan in United States is more male, around 27.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Modrić.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 86,517 | 1.66× |
| Texas | 60,010 | 1.48× |
| Florida | 52,839 | 1.65× |
| New York | 43,822 | 1.66× |
| New Jersey | 22,356 | 1.86× |
| Illinois | 21,492 | 1.36× |
| Georgia | 19,416 | 1.33× |
| Virginia | 18,516 | 1.61× |
| North Carolina | 16,878 | 1.19× |
| Maryland | 14,989 | 1.84× |
| Pennsylvania | 14,413 | 0.91× |
| Massachusetts | 13,578 | 1.46× |
| Ohio | 11,478 | 0.79× |
| Washington | 11,306 | 1.19× |
| Arizona | 10,518 | 1.09× |
| Michigan | 9,886 | 0.8× |
| Tennessee | 8,042 | 0.85× |
| Indiana | 7,867 | 0.91× |
| Colorado | 7,355 | 0.99× |
| Connecticut | 7,013 | 1.48× |
| Minnesota | 6,481 | 0.96× |
| South Carolina | 5,954 | 0.84× |
| Missouri | 5,746 | 0.75× |
| Wisconsin | 5,562 | 0.78× |
| Nevada | 5,442 | 1.19× |
| Oregon | 5,222 | 0.96× |
| Kentucky | 5,124 | 0.86× |
| Alabama | 5,103 | 0.77× |
| Louisiana | 4,201 | 0.69× |
| Utah | 3,996 | 0.94× |
| Oklahoma | 3,404 | 0.65× |
| Iowa | 3,254 | 0.84× |
| Kansas | 3,032 | 0.81× |
| Washington, District of Columbia | 2,643 | 1.86× |
| Arkansas | 2,252 | 0.58× |
| Nebraska | 2,149 | 0.91× |
| Hawaii | 1,679 | 0.83× |
| Idaho | 1,669 | 0.7× |
| Rhode Island | 1,476 | 0.98× |
| Mississippi | 1,441 | 0.37× |
| New Mexico | 1,413 | 0.6× |
| New Hampshire | 1,411 | 0.76× |
| Delaware | 1,152 | 0.88× |
| West Virginia | 1,142 | 0.52× |
| Maine | 1,059 | 0.63× |
| North Dakota | 835 | 0.86× |
| Alaska | 760 | 0.75× |
| South Dakota | 654 | 0.6× |
| Vermont | 633 | 0.76× |
| Montana | 579 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Luka Modrić | 203.63× | Sports |
| Marco Reus | 377.38× | Sports |
| River Plate | 194.63× | Sports |
| Timo Werner | 273.93× | Sports |
| Thiago Silva | 207.93× | Sports |
| Christian Pulisic | 96.75× | Sports |
| Mats Hummels | 354.36× | Sports |
| Pierre-Emerick Aubameyang | 282.68× | Sports |
| Carlo Ancelotti | 136.25× | Sports |
| Riyad Mahrez | 268.16× | Sports |
| Bastian Schweinsteiger | 286.04× | Sports |
| Philipp Lahm | 414.98× | Sports |
| Paolo Maldini | 155.96× | Sports |
| Sadio Mané | 112.51× | Sports |
| VfB Stuttgart | 116.92× | Sports |
| FC Schalke 04 | 65.89× | Sports |
| David Alaba | 155.96× | Sports |
| Mario Götze | 250.76× | Sports |
| Real Madrid C.F. | 10.21× | Sports |
| Diego Simeone | 151.7× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Risk Appetite | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Brazil | 8.9% |
| United Kingdom | 6.7% |
See Thomas Müller audiences in other countries
More Soccer audiences in United States
- FIFA World Cup (61,294,206)
- Real Madrid C.F. (40,048,870)
- FC Barcelona (28,585,997)
- Major League Soccer (21,146,379)
- FC Bayern Munich (20,584,963)
Frequently asked questions
How many fans does Thomas Müller have in United States?
Thomas Müller has an estimated audience of 472,744 people in United States, concentrated in California and Texas.
What is the gender split and age of Thomas Müller fans?
33.6% of Thomas Müller fans are female, 66.4% are male, with an average age of 27.9 years.
Which brands do Thomas Müller fans like most?
Thomas Müller fans show strongest brand affinity for Luka Modrić (203.63×), Marco Reus (377.38×), and River Plate (194.63×) over the country average.
Where do Thomas Müller fans live in United States?
Thomas Müller fans in United States are most concentrated in California (reach 86,517), Texas (reach 60,010), and Florida (reach 52,839). These three regions account for the largest share of the active audience.
What other brands do Thomas Müller fans also like?
Beyond Thomas Müller itself, the audience over-indexes on Marco Reus (377.38×), River Plate (194.63×), Timo Werner (273.93×), and Thiago Silva (207.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Thomas Müller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.