Rascasse Audience Intelligence

Thomas Müller Audience in United States

A data profile of the people who buy, follow and care about Thomas Müller in United States — modelled from more than twelve digital signal sources. Thomas Müller has an estimated audience of 160,810 people in United States.

#847among Soccer in United States#16383among Person in United States#6750in Sports

The average Thomas Müller fan in United States is 27.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luka Modrić, Marco Reus, Christian Pulisic, with strongest over-indexing on Luka Modrić (203.63× the country average).

Demographically, the Thomas Müller audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thomas Müller fan in United States is more male, around 27.9 years old, with strong Patriotism tendencies and a notable affinity for Luka Modrić.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thomas Müller profile in United States.

Audience size
161K
in United States
Gender
33.6%♀
66.4% male
Age
27.9
average years
Country rank
#64548
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thomas Müller fans

33.6% are female, 66.4% are male, average age 27.9.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for Thomas Müller audience in United States
MetricValue
Female33.6%
Male66.4%
Average age27.9
Estimated audience size160,810
Fig. 03

Age distribution

Ø 27.9
average years
Age distribution of the Thomas Müller audience in United States
Age bracketShare%
16-1956%
20-2919%
30-3912%
40-498%
50+5%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Thomas Müller audience comes from United States.

Worldwide audience distribution share by country for Thomas Müller
CountryShare
Germany65.7%
Austria4.1%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thomas Müller audience in United States is strongest.

Fig. 05

Top regions by affinity

Thomas Müller fans by region: top regions in United States
#RegionReachAffinity×
01California~30K1.91×
02Washington~6K1.75×
03New Jersey~7K1.70×
04Washington, District of Columbia<1K1.63×
05New York~10K1.55×
06Oregon~3K1.48×
07Maryland~4K1.45×
08Massachusetts~4K1.43×
09Texas~20K1.40×
10Florida~10K1.40×
11Virginia~5K1.36×
12Illinois~7K1.33×
13Connecticut~2K1.27×
14Georgia~6K1.22×
15North Carolina~5K1.11×
16Utah~2K1.11×
17Nevada~2K1.06×
18Minnesota~2K1.04×
19Colorado~3K1.03×
20Kansas~1K1.02×
21Missouri~3K1.01×
22Rhode Island<1K1.01×
23Pennsylvania~5K0.99×
24Delaware<1K0.98×
25Ohio~5K0.95×
26Arizona~3K0.94×
27Vermont<1K0.93×
28Alaska<1K0.89×
29Kentucky~2K0.88×
30Hawaii<1K0.88×
31New Hampshire<1K0.88×
32Indiana~3K0.87×
33North Dakota<1K0.87×
34Tennessee~3K0.86×
35Wisconsin~2K0.86×
36Nebraska<1K0.86×
37South Carolina~2K0.84×
38Maine<1K0.84×
39New Mexico<1K0.82×
40Idaho<1K0.82×
41South Dakota<1K0.82×
42Iowa~1K0.80×
43Montana<1K0.80×
44Michigan~3K0.77×
45Oklahoma~1K0.75×
46Arkansas<1K0.75×
47West Virginia<1K0.74×
48Alabama~2K0.73×
49Louisiana~1K0.71×
50Mississippi<1K0.68×
Fig. 06

Affinity by region

Affinity by region — Thomas Müller, United States
0.68×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thomas Müller audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thomas Müller audience
#·InterestCategoryAffinity×
01Philipp LahmSports414.98×
02Marco ReusSports377.38×
03Mats HummelsSports354.36×
04Bastian SchweinsteigerSports286.04×
05Pierre-Emerick AubameyangSports282.68×
06Timo WernerSports273.93×
07Riyad MahrezSports268.16×
08Thiago SilvaSports207.93×
09Luka ModrićSports203.63×
10River PlateSports194.63×
11Paolo MaldiniSports155.96×
12David AlabaSports155.96×
13Diego SimeoneSports151.70×
14Carlo AncelottiSports136.25×
15VfB StuttgartSports116.92×
16Sadio ManéSports112.51×
17CasemiroSports96.80×
18Christian PulisicSports96.75×
19Manuel NeuerSports85.89×
20FIFA World Cup 2026Sports7.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thomas Müller audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thomas Müller audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.10×
MindfulnessBALANCE2.74×
Risk AppetiteTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thomas Müller audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.86×
Price SensitivityPREMIUM0.93×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thomas Müller have in United States?

Thomas Müller has an estimated audience of 160,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thomas Müller fans?

33.6% of Thomas Müller fans are female, 66.4% are male, with an average age of 27.9 years.

03

Which brands do Thomas Müller fans like most?

Thomas Müller fans show strongest brand affinity for Luka Modrić (203.63×), Marco Reus (377.38×), and Christian Pulisic (96.75×) over the country average.

04

Where do Thomas Müller fans live in United States?

Thomas Müller fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Thomas Müller fans also like?

Beyond Thomas Müller itself, the audience over-indexes on Marco Reus (377.38×), Christian Pulisic (96.75×), Timo Werner (273.93×), and Thiago Silva (207.93×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thomas Müller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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