Rascasse Audience Intelligence

Laughter Audience in Germany

A data profile of the people who buy, follow and care about Laughter in Germany — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 7,982,742 people in Germany.

#314among Topic in Germany#29in Movies & TV

The average Laughter fan in Germany is 37.5 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, Pets, Transfermarkt, with strongest over-indexing on Tagesschau (2.11× the country average).

Demographically, the Laughter audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Laughter fan in Germany is balanced, around 37.5 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Laughter profile in Germany.

Audience size
8M
in Germany
Gender
51.0%♀
49.0% male
Age
37.5
average years
Country rank
#524
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Laughter fans

51.0% are female, 49.0% are male, average age 37.5.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for Laughter audience in Germany
MetricValue
Female51.0%
Male49.0%
Average age37.5
Estimated audience size7,982,742
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Laughter audience in Germany
Age bracketShare%
16-1923%
20-2920%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Laughter audience comes from Germany.

Worldwide audience distribution share by country for Laughter
CountryShare
United States24.0%
Brazil5.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Laughter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Laughter fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M1.63×
02Baden-Württemberg~1.5M1.25×
03Saarland~100K1.10×
04Nordrhein-Westfalen~2M1.05×
05Rheinland-Pfalz~400K1.03×
06Sachsen-Anhalt~200K1.02×
07Brandenburg~200K0.98×
08Bremen~70K0.98×
09Sachsen~400K0.96×
10Thüringen~200K0.96×
11Hessen~600K0.95×
12Mecklenburg-Vorpommern~100K0.88×
13Niedersachsen~700K0.87×
14Schleswig-Holstein~300K0.87×
15Hamburg~200K0.87×
16Berlin~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Laughter, Germany
0.85×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Laughter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Laughter audience
#·InterestCategoryAffinity×
01Mel GibsonMovies & TV4.79×
02Italo discoMusic & Radio4.13×
03Succulent plantHome & Garden2.36×
04SatireLiterature2.31×
05Western UnionBusiness & Career2.24×
06TransfermarktSports2.23×
07Viral videoInternet & Social Media2.18×
08Art filmMovies & TV2.14×
09KitchenHome & Garden2.12×
10TagesschauMovies & TV2.11×
11ActivismPolitics & Society2.10×
12Stand-up comedyMovies & TV1.95×
13Mobile gameGames1.81×
14FocusNews1.72×
15DessertsFood & Beverages1.67×
16TattoosFashion & Accessoires1.66×
17Musical instrumentMusic & Radio1.66×
18Netto Marken-DiscountShopping1.63×
19BatmanMovies & TV1.57×
20PetsPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Laughter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Laughter audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.41×
SpiritualityBALANCE1.39×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Laughter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Sports ActivityPOWER0.81×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Laughter have in Germany?

Laughter has an estimated audience of 7,982,742 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Laughter fans?

51.0% of Laughter fans are female, 49.0% are male, with an average age of 37.5 years.

03

Which brands do Laughter fans like most?

Laughter fans show strongest brand affinity for Tagesschau (2.11×), Pets (1.51×), and Transfermarkt (2.23×) over the country average.

04

Where do Laughter fans live in Germany?

Laughter fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Laughter fans also like?

Beyond Laughter itself, the audience over-indexes on Pets (1.51×), Transfermarkt (2.23×), Kitchen (2.12×), and Netto Marken-Discount (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Laughter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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