A data profile of the people who buy, follow and care about Laughter in United Kingdom — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 11,754,642 people in United Kingdom.
The average Laughter fan in United Kingdom is 41.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Satire, with strongest over-indexing on Wikipedia (3.99× the country average).
Demographically, the Laughter audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Laughter fan in United Kingdom is balanced, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Laughter profile in United Kingdom.
54.6% are female, 45.4% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.7 |
| Estimated audience size | 11,754,642 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Laughter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.32× | |
| 02 | Yorkshire and the Humber | ~1M | 1.18× | |
| 03 | England | ~9M | 1.14× | |
| 04 | South East | ~1.5M | 1.10× | |
| 05 | Wales | ~700K | 1.01× | |
| 06 | North East | ~500K | 1.00× | |
| 07 | Northern Ireland | ~400K | 1.00× | |
| 08 | East of England | ~1M | 0.98× | |
| 09 | South West | ~900K | 0.96× | |
| 10 | East Midlands | ~800K | 0.93× | |
| 11 | Scotland | ~900K | 0.89× | |
| 12 | North West | ~1M | 0.76× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sketch comedy | Movies & TV | 4.04× | ||
| 02 | Wikipedia | Internet & Social Media | 3.99× | ||
| 03 | Alexandra Daddario | Movies & TV | 3.89× | ||
| 04 | Adoption | Kids & Family | 3.36× | ||
| 05 | Satire | Literature | 3.07× | ||
| 06 | Margot Robbie | Movies & TV | 2.96× | ||
| 07 | Esso | Cars & Mobility | 2.41× | ||
| 08 | Risk management | Business & Career | 2.33× | ||
| 09 | Betfair | Games | 2.32× | ||
| 10 | William Hill (bookmaker) | Games | 2.23× | ||
| 11 | Hobby | Home & Garden | 2.17× | ||
| 12 | Movie theater | Movies & TV | 2.12× | ||
| 13 | Refrigerator | Home & Garden | 2.07× | ||
| 14 | Distilled beverage | Food & Beverages | 1.79× | ||
| 15 | Viral video | Internet & Social Media | 1.78× | ||
| 16 | Internet & Social Media | 1.76× | |||
| 17 | Volunteering | Politics & Society | 1.68× | ||
| 18 | Aldi | Shopping | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.55× | ||
| 20 | Politics | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Early Adopter Mentality | POWER | 1.17× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Indulgence | JOY | 0.79× | |
| Price Sensitivity | PREMIUM | 0.81× |
Laughter has an estimated audience of 11,754,642 people in United Kingdom, concentrated in England and South East.
54.6% of Laughter fans are female, 45.4% are male, with an average age of 41.7 years.
Laughter fans show strongest brand affinity for Wikipedia (3.99×), Hobby (2.17×), and Satire (3.07×) over the country average.
Laughter fans in United Kingdom are most concentrated in England (reach ~9M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Hobby (2.17×), Satire (3.07×), Sketch comedy (4.04×), and William Hill (bookmaker) (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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