Laughter Audience in United Kingdom
Laughter has an estimated audience of 11,754,642 people in United Kingdom. 54.6% are female, 45.4% are male, average age 41.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Hobby, Weddings, Betfair, Kitchenware, William Hill (bookmaker).
The average Laughter fan in United Kingdom is 41.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Hobby, Weddings, Betfair, with strongest over-indexing on Hobby (1.98× the country average). Demographically, the Laughter audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Topic
Demographics of Laughter fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.7 |
| Estimated audience size | 11,754,642 |
Audience persona
The typical Laughter fan in United Kingdom is balanced, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Hobby.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,815,982 | 1.15× |
| South East | 1,793,051 | 1.14× |
| Yorkshire and the Humber | 1,188,930 | 1.26× |
| East of England | 1,038,088 | 0.97× |
| South West | 894,018 | 0.92× |
| Scotland | 893,717 | 0.84× |
| West Midlands | 713,498 | 1.42× |
| East Midlands | 698,877 | 0.84× |
| Wales | 678,986 | 1.01× |
| North West | 562,762 | 0.45× |
| North East | 459,536 | 1× |
| Northern Ireland | 360,288 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hobby | 1.98× | Home & Garden |
| Weddings | 1.92× | Kids & Family |
| Betfair | 2.5× | Games |
| Kitchenware | 2.49× | Home & Garden |
| William Hill (bookmaker) | 1.89× | Games |
| Bioderma | 7.16× | Beauty & Wellness |
| Distilled beverage | 1.73× | Food & Beverages |
| Satire | 2.47× | Literature |
| 1.75× | Internet & Social Media | |
| Aldi | 1.5× | Shopping |
| Movie theater | 2.26× | Movies & TV |
| Wikipedia | 1.81× | Internet & Social Media |
| TripAdvisor | 1.68× | Travel & Leisure |
| Refrigerator | 1.86× | Home & Garden |
| Volunteering | 1.54× | Politics & Society |
| Sketch comedy | 2.56× | Movies & TV |
| La Roche-Posay | 4.1× | Beauty & Wellness |
| Luxury yacht | 2.26× | Travel & Leisure |
| Adoption | 2.39× | Kids & Family |
| Smart device | 2.59× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.1 |
| Community Orientation | OPEN | 1.05 |
| Mindfulness | BALANCE | 1.02 |
| Luxury Orientation | PREMIUM | 1 |
| Social Media Usage | JOY | 0.98 |
| Convenience Orientation | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
See Laughter audiences in other countries
More Movies & TV audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Laughter have in United Kingdom?
Laughter has an estimated audience of 11,754,642 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Laughter fans?
54.6% of Laughter fans are female, 45.4% are male, with an average age of 41.7 years.
Which brands do Laughter fans like most?
Laughter fans show strongest brand affinity for Hobby (1.98×), Weddings (1.92×), and Betfair (2.5×) over the country average.
Where do Laughter fans live in United Kingdom?
Laughter fans in United Kingdom are most concentrated in England (reach 8,815,982), South East (reach 1,793,051), and Yorkshire and the Humber (reach 1,188,930). These three regions account for the largest share of the active audience.
What other brands do Laughter fans also like?
Beyond Laughter itself, the audience over-indexes on Weddings (1.92×), Betfair (2.5×), Kitchenware (2.49×), and William Hill (bookmaker) (1.89×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.