A data profile of the people who buy, follow and care about Laughter in Canada — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 6,985,165 people in Canada.
The average Laughter fan in Canada is 39.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Real property, Tabloid (newspaper format), Jimmy Kimmel, with strongest over-indexing on Real property (1.71× the country average).
Demographically, the Laughter audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Laughter fan in Canada is balanced, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Real property.
The key figures that characterise the Laughter profile in Canada.
50.3% are female, 49.7% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.8 |
| Estimated audience size | 6,985,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Laughter audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1.5M | 1.36× | |
| 02 | Ontario | ~4M | 1.29× | |
| 03 | Alberta | ~1M | 1.13× | |
| 04 | New Brunswick | ~200K | 1.08× | |
| 05 | Saskatchewan | ~200K | 1.02× | |
| 06 | Nova Scotia | ~200K | 1.02× | |
| 07 | Manitoba | ~300K | 0.98× | |
| 08 | Prince Edward Island | ~30K | 0.98× | |
| 09 | Newfoundland and Labrador | ~100K | 0.93× | |
| 10 | Quebec | ~1.5M | 0.79× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 3.26× | ||
| 02 | Hulk Hogan | Sports | 2.47× | ||
| 03 | Tabloid (newspaper format) | Literature | 2.30× | ||
| 04 | Christian Bale | Movies & TV | 2.21× | ||
| 05 | Family Guy | Movies & TV | 2.01× | ||
| 06 | Bored Panda | Internet & Social Media | 1.98× | ||
| 07 | Kevin Costner | Movies & TV | 1.73× | ||
| 08 | Prince (musician) | Music & Radio | 1.72× | ||
| 09 | Real property | Home & Garden | 1.71× | ||
| 10 | Hilary Duff | Movies & TV | 1.68× | ||
| 11 | Pressure washer | Home & Garden | 1.67× | ||
| 12 | CBS Sports | Movies & TV | 1.66× | ||
| 13 | South Park | Movies & TV | 1.66× | ||
| 14 | Jimmy Fallon | Movies & TV | 1.63× | ||
| 15 | Jimmy Kimmel | Movies & TV | 1.61× | ||
| 16 | Gordon Ramsay | Food & Beverages | 1.58× | ||
| 17 | William Shatner | Movies & TV | 1.57× | ||
| 18 | Britpop | Music & Radio | 1.54× | ||
| 19 | Late-night talk show | Movies & TV | 1.52× | ||
| 20 | Freddie Mercury | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.16× | |
| Extroversion | THRILL | 1.14× | |
| Individualism | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.70× | |
| Luxury Orientation | PREMIUM | 0.71× | |
| Indulgence | JOY | 0.75× |
Laughter has an estimated audience of 6,985,165 people in Canada, concentrated in Ontario and British Columbia.
50.3% of Laughter fans are female, 49.7% are male, with an average age of 39.8 years.
Laughter fans show strongest brand affinity for Real property (1.71×), Tabloid (newspaper format) (2.3×), and Jimmy Kimmel (1.61×) over the country average.
Laughter fans in Canada are most concentrated in Ontario (reach ~4M), British Columbia (reach ~1.5M), and Quebec (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Tabloid (newspaper format) (2.3×), Jimmy Kimmel (1.61×), Bored Panda (1.98×), and CBS Sports (1.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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