A data profile of the people who buy, follow and care about Laughter in India — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 13,286,392 people in India.
Laughter has an estimated audience of 13,286,392 people in India. 23.3% are female, 76.7% are male, average age 30.5. Top brand affinities: Videography, Stand-up comedy, Real property, Anthropology, Young's.
Top brand affinities include Videography, Stand-up comedy, Real property, with strongest over-indexing on Videography (3.04× the country average).
Demographically, the Laughter audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Mindfulness, Spirituality.
The typical Laughter fan in India is more male, around 30.5 years old, with strong Mindfulness tendencies and a notable affinity for Videography.
The key figures that characterise the Laughter profile in India.
23.3% are female, 76.7% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 30.5 |
| Estimated audience size | 13,286,392 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Laughter audience comes from India.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Trends | Internet & Social Media | 3.86× | ||
| 02 | Videography | Internet & Social Media | 3.04× | ||
| 03 | How I Met Your Mother | Movies & TV | 2.63× | ||
| 04 | Birthday cake | Food & Beverages | 2.30× | ||
| 05 | Real property | Home & Garden | 2.25× | ||
| 06 | The Big Bang Theory | Movies & TV | 2.19× | ||
| 07 | Omegle | Internet & Social Media | 2.15× | ||
| 08 | Wattpad | Internet & Social Media | 2.13× | ||
| 09 | Baskin-Robbins | Food & Beverages | 2.11× | ||
| 10 | Anthropology | Business & Career | 2.04× | ||
| 11 | Tom and Jerry | Movies & TV | 1.95× | ||
| 12 | Hindustan | Politics & Society | 1.90× | ||
| 13 | Young's | Food & Beverages | 1.84× | ||
| 14 | OnePlus | Technology & Electronics | 1.80× | ||
| 15 | Indian Super League | Sports | 1.73× | ||
| 16 | Breakfast television | Movies & TV | 1.69× | ||
| 17 | Stand-up comedy | Movies & TV | 1.66× | ||
| 18 | Mixed martial arts | Sports | 1.65× | ||
| 19 | Wikipedia | Internet & Social Media | 1.59× | ||
| 20 | Freelancer | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.20× | |
| Spirituality | BALANCE | 1.17× | |
| Extroversion | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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