A data profile of the people who buy, follow and care about Laughter in Netherlands — modelled from more than twelve digital signal sources. Laughter has an estimated audience of 2,316,419 people in Netherlands.
The average Laughter fan in Netherlands is 40.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Canada, Jumbo (supermarket), Rabobank, with strongest over-indexing on Canada (2.33× the country average).
Demographically, the Laughter audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Laughter fan in Netherlands is balanced, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Canada.
The key figures that characterise the Laughter profile in Netherlands.
51.6% are female, 48.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 40.9 |
| Estimated audience size | 2,316,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Laughter audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.3% |
| Italy | 5.0% |
Where the Laughter audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~400K | 1.23× | |
| 02 | Overijssel | ~200K | 1.13× | |
| 03 | North Brabant | ~400K | 1.08× | |
| 04 | Zuid-Holland | ~600K | 1.06× | |
| 05 | Limburg | ~200K | 1.05× | |
| 06 | Flevoland | ~60K | 0.99× | |
| 07 | Drenthe | ~70K | 0.98× | |
| 08 | Utrecht | ~200K | 0.95× | |
| 09 | Friesland | ~80K | 0.93× | |
| 10 | Groningen | ~70K | 0.93× | |
| 11 | Zeeland | ~50K | 0.92× | |
| 12 | North Holland | ~400K | 0.91× |
The strongest cross-interests of the Laughter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stand-up comedy | Movies & TV | 2.54× | ||
| 02 | Viral video | Internet & Social Media | 2.43× | ||
| 03 | Canada | Travel & Leisure | 2.33× | ||
| 04 | Western Union | Business & Career | 2.17× | ||
| 05 | Mixed martial arts | Sports | 1.96× | ||
| 06 | Internet & Social Media | 1.74× | |||
| 07 | Jumbo (supermarket) | Shopping | 1.69× | ||
| 08 | Rabobank | Business & Career | 1.69× | ||
| 09 | Radio | Technology & Electronics | 1.69× | ||
| 10 | Tattoos | Fashion & Accessoires | 1.68× | ||
| 11 | Charity and causes | Business & Career | 1.65× | ||
| 12 | Wikipedia | Internet & Social Media | 1.65× | ||
| 13 | Cruises | Travel & Leisure | 1.65× | ||
| 14 | Hair products | Beauty & Wellness | 1.64× | ||
| 15 | Happiness | Health | 1.59× | ||
| 16 | Drawing | Home & Garden | 1.59× | ||
| 17 | TUI | Travel & Leisure | 1.54× | ||
| 18 | Hornbach | Shopping | 1.51× | ||
| 19 | Desserts | Food & Beverages | 1.51× | ||
| 20 | Pathé | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.55× | |
| Spirituality | BALANCE | 1.43× | |
| Patriotism | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.79× |
Laughter has an estimated audience of 2,316,419 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
51.6% of Laughter fans are female, 48.4% are male, with an average age of 40.9 years.
Laughter fans show strongest brand affinity for Canada (2.33×), Jumbo (supermarket) (1.69×), and Rabobank (1.69×) over the country average.
Laughter fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Laughter itself, the audience over-indexes on Jumbo (supermarket) (1.69×), Rabobank (1.69×), WhatsApp (1.74×), and Hornbach (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Laughter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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