A data profile of the people who buy, follow and care about Drawing in Netherlands — modelled from more than twelve digital signal sources. Drawing has an estimated audience of 2,157,362 people in Netherlands.
The average Drawing fan in Netherlands is 44.4 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Max Verstappen, Painting, YouTube, with strongest over-indexing on Max Verstappen (1.62× the country average).
Demographically, the Drawing audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Drawing fan in Netherlands is more female, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Drawing profile in Netherlands.
60.8% are female, 39.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 44.4 |
| Estimated audience size | 2,157,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Drawing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 5.2% |
| China | 4.3% |
Where the Drawing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~80K | 1.41× | |
| 02 | Zuid-Holland | ~700K | 1.30× | |
| 03 | North Holland | ~500K | 1.21× | |
| 04 | North Brabant | ~400K | 1.05× | |
| 05 | Overijssel | ~200K | 1.00× | |
| 06 | Gelderland | ~300K | 0.93× | |
| 07 | Limburg | ~100K | 0.92× | |
| 08 | Friesland | ~70K | 0.91× | |
| 09 | Drenthe | ~60K | 0.91× | |
| 10 | Zeeland | ~40K | 0.84× | |
| 11 | Utrecht | ~100K | 0.83× | |
| 12 | Groningen | ~60K | 0.76× |
The strongest cross-interests of the Drawing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 2.87× | ||
| 02 | Painting | Arts & Culture | 2.61× | ||
| 03 | Crafts | Home & Garden | 2.10× | ||
| 04 | Rock music | Music & Radio | 1.91× | ||
| 05 | Photography | Arts & Culture | 1.80× | ||
| 06 | Nature | Home & Garden | 1.79× | ||
| 07 | Canada | Travel & Leisure | 1.77× | ||
| 08 | Cosmetics | Beauty & Wellness | 1.75× | ||
| 09 | Furniture | Home & Garden | 1.71× | ||
| 10 | Soccer | Sports | 1.69× | ||
| 11 | Max Verstappen | Sports | 1.62× | ||
| 12 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 13 | Current events | Arts & Culture | 1.62× | ||
| 14 | Social media | Business & Career | 1.62× | ||
| 15 | Physical exercise | Sports | 1.60× | ||
| 16 | Internet & Social Media | 1.58× | |||
| 17 | Dutch language | Politics & Society | 1.57× | ||
| 18 | Design | Home & Garden | 1.56× | ||
| 19 | YouTube | Movies & TV | 1.55× | ||
| 20 | Online shopping | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.27× | |
| Urban Lifestyle | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.80× | |
| Sustainability | BALANCE | 0.85× |
Drawing has an estimated audience of 2,157,362 people in Netherlands, concentrated in Zuid-Holland and North Holland.
60.8% of Drawing fans are female, 39.2% are male, with an average age of 44.4 years.
Drawing fans show strongest brand affinity for Max Verstappen (1.62×), Painting (2.61×), and YouTube (1.55×) over the country average.
Drawing fans in Netherlands are most concentrated in Zuid-Holland (reach ~700K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Drawing itself, the audience over-indexes on Painting (2.61×), YouTube (1.55×), Jumbo (supermarket) (1.62×), and Photography (1.8×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Drawing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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