A data profile of the people who buy, follow and care about Fine art in Netherlands — modelled from more than twelve digital signal sources. Fine art has an estimated audience of 2,085,290 people in Netherlands.
The average Fine art fan in Netherlands is 45.6 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Movies, Contemporary art, Modern art, with strongest over-indexing on Movies (1.56× the country average).
Demographically, the Fine art audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fine art fan in Netherlands is more female, around 45.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Movies.
The key figures that characterise the Fine art profile in Netherlands.
62.6% are female, 37.4% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.6 |
| Estimated audience size | 2,085,290 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Fine art audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 7.5% |
| United Kingdom | 5.6% |
Where the Fine art audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.37× | |
| 02 | Zuid-Holland | ~600K | 1.24× | |
| 03 | Gelderland | ~300K | 1.10× | |
| 04 | North Brabant | ~400K | 1.06× | |
| 05 | Overijssel | ~200K | 1.03× | |
| 06 | Utrecht | ~200K | 1.00× | |
| 07 | Friesland | ~80K | 0.98× | |
| 08 | Limburg | ~100K | 0.97× | |
| 09 | Groningen | ~70K | 0.96× | |
| 10 | Drenthe | ~60K | 0.96× | |
| 11 | Flevoland | ~60K | 0.96× | |
| 12 | Zeeland | ~40K | 0.95× |
The strongest cross-interests of the Fine art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gift shop | Home & Garden | 3.33× | ||
| 02 | Illustration | Arts & Culture | 3.29× | ||
| 03 | Sewing | Home & Garden | 3.15× | ||
| 04 | Handmade | Home & Garden | 3.14× | ||
| 05 | Art exhibition | Arts & Culture | 3.09× | ||
| 06 | Abstract art | Arts & Culture | 3.00× | ||
| 07 | Crochet | Home & Garden | 2.97× | ||
| 08 | Contemporary art | Arts & Culture | 2.83× | ||
| 09 | Modern art | Arts & Culture | 2.82× | ||
| 10 | Drawing | Home & Garden | 2.68× | ||
| 11 | Knitting | Home & Garden | 2.58× | ||
| 12 | Art museum | Arts & Culture | 2.54× | ||
| 13 | Handicraft | Home & Garden | 2.46× | ||
| 14 | Architecture & Design | Business & Career | 2.30× | ||
| 15 | Museum | Arts & Culture | 2.27× | ||
| 16 | Graphic design | Business & Career | 2.23× | ||
| 17 | Creativity | Home & Garden | 2.07× | ||
| 18 | Crafts | Home & Garden | 1.91× | ||
| 19 | Painting | Arts & Culture | 1.83× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.58× | |
| Patriotism | CONSERVATISM | 1.44× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Urban Lifestyle | OPEN | 0.85× |
Fine art has an estimated audience of 2,085,290 people in Netherlands, concentrated in Zuid-Holland and North Holland.
62.6% of Fine art fans are female, 37.4% are male, with an average age of 45.6 years.
Fine art fans show strongest brand affinity for Movies (1.56×), Contemporary art (2.83×), and Modern art (2.82×) over the country average.
Fine art fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fine art itself, the audience over-indexes on Contemporary art (2.83×), Modern art (2.82×), Art exhibition (3.09×), and Handicraft (2.46×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Fine art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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