A data profile of the people who buy, follow and care about Creativity in Netherlands — modelled from more than twelve digital signal sources. Creativity has an estimated audience of 2,977,675 people in Netherlands.
Creativity has an estimated audience of 2,977,675 people in Netherlands. 63.1% are female, 36.9% are male, average age 45.6. Top brand affinities: Jumbo (supermarket), WhatsApp, Rabobank, Hornbach, Aldi.
Top brand affinities include Jumbo (supermarket), WhatsApp, Rabobank, with strongest over-indexing on Jumbo (supermarket) (1.82× the country average).
Demographically, the Creativity audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Creativity fan in Netherlands is more female, around 45.6 years old, with strong Extroversion tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Creativity profile in Netherlands.
63.1% are female, 36.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 45.6 |
| Estimated audience size | 2,977,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Creativity audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 5.4% |
| Brazil | 5.0% |
The strongest cross-interests of the Creativity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walking | Sports | 2.20× | ||
| 02 | Modern art | Arts & Culture | 2.12× | ||
| 03 | Drawing | Home & Garden | 2.06× | ||
| 04 | Contemporary art | Arts & Culture | 2.00× | ||
| 05 | Internet & Social Media | 1.87× | |||
| 06 | Happiness | Health | 1.86× | ||
| 07 | Jumbo (supermarket) | Shopping | 1.82× | ||
| 08 | Hair products | Beauty & Wellness | 1.78× | ||
| 09 | Rabobank | Business & Career | 1.72× | ||
| 10 | Hornbach | Shopping | 1.72× | ||
| 11 | Toys | Games | 1.69× | ||
| 12 | Canada | Travel & Leisure | 1.66× | ||
| 13 | Psychology | Business & Career | 1.62× | ||
| 14 | Aldi | Shopping | 1.61× | ||
| 15 | Etos | Health | 1.61× | ||
| 16 | Belgium | Travel & Leisure | 1.59× | ||
| 17 | Education | Business & Career | 1.58× | ||
| 18 | Nature | Home & Garden | 1.52× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Kitchen | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.70× | |
| Mindfulness | BALANCE | 1.53× | |
| Pet Ownership | JOY | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Need for Security | CONSERVATISM | 0.95× | |
| Healthy Lifestyle | BALANCE | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Creativity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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