A data profile of the people who buy, follow and care about Belgium in Netherlands — modelled from more than twelve digital signal sources. Belgium has an estimated audience of 4,156,697 people in Netherlands.
The average Belgium fan in Netherlands is 44.2 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Flanders, Dutch language, Max Verstappen, with strongest over-indexing on Flanders (5.59× the country average).
Demographically, the Belgium audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Belgium fan in Netherlands is more female, around 44.2 years old, with strong Travelling tendencies and a notable affinity for Flanders.
The key figures that characterise the Belgium profile in Netherlands.
57.6% are female, 42.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 44.2 |
| Estimated audience size | 4,156,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 32% |
of the worldwide Belgium audience comes from Netherlands.
| Country | Share |
|---|---|
| France | 16.5% |
| Belgium | 12.0% |
| Netherlands | 8.1% |
Where the Belgium audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 2.14× | |
| 02 | Zuid-Holland | ~1.5M | 1.44× | |
| 03 | North Brabant | ~800K | 1.18× | |
| 04 | Flevoland | ~100K | 1.11× | |
| 05 | Limburg | ~300K | 1.09× | |
| 06 | Zeeland | ~90K | 0.98× | |
| 07 | Utrecht | ~300K | 0.89× | |
| 08 | Groningen | ~100K | 0.77× | |
| 09 | Gelderland | ~400K | 0.75× | |
| 10 | Friesland | ~100K | 0.74× | |
| 11 | Overijssel | ~200K | 0.73× | |
| 12 | Drenthe | ~90K | 0.72× |
The strongest cross-interests of the Belgium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flanders | Travel & Leisure | 5.59× | ||
| 02 | Luxembourg | Travel & Leisure | 4.26× | ||
| 03 | Dutch language | Politics & Society | 2.44× | ||
| 04 | Jumbo (supermarket) | Shopping | 1.99× | ||
| 05 | The Hague | Travel & Leisure | 1.94× | ||
| 06 | Kruidvat | Shopping | 1.91× | ||
| 07 | FIFA World Cup | Sports | 1.88× | ||
| 08 | Max Verstappen | Sports | 1.84× | ||
| 09 | Soccer | Sports | 1.80× | ||
| 10 | Internet & Social Media | 1.68× | |||
| 11 | Business | Business & Career | 1.65× | ||
| 12 | Design | Home & Garden | 1.63× | ||
| 13 | Photography | Arts & Culture | 1.63× | ||
| 14 | Fitness and wellness | Sports | 1.62× | ||
| 15 | YouTube | Movies & TV | 1.59× | ||
| 16 | Shopping | Shopping | 1.57× | ||
| 17 | RTL Nieuws | Movies & TV | 1.57× | ||
| 18 | Google Maps | Internet & Social Media | 1.57× | ||
| 19 | Beauty | Beauty & Wellness | 1.56× | ||
| 20 | Jutta Leerdam | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.42× | |
| Urban Lifestyle | OPEN | 1.39× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.81× | |
| Sustainability | BALANCE | 0.98× |
Belgium has an estimated audience of 4,156,697 people in Netherlands, concentrated in North Holland and Zuid-Holland.
57.6% of Belgium fans are female, 42.4% are male, with an average age of 44.2 years.
Belgium fans show strongest brand affinity for Flanders (5.59×), Dutch language (2.44×), and Max Verstappen (1.84×) over the country average.
Belgium fans in Netherlands are most concentrated in North Holland (reach ~1.5M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Belgium itself, the audience over-indexes on Dutch language (2.44×), Max Verstappen (1.84×), Jumbo (supermarket) (1.99×), and Instagram (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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