Rascasse Audience Intelligence

Belgium Audience in Germany

A data profile of the people who buy, follow and care about Belgium in Germany — modelled from more than twelve digital signal sources. Belgium has an estimated audience of 1,676,345 people in Germany.

#61among Country in Germany#259among POI in Germany#317in Travel & Leisure

The average Belgium fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Neighbours, Swisscom, Haiti, with strongest over-indexing on Neighbours (27.2× the country average).

Demographically, the Belgium audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Belgium fan in Germany is balanced, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Neighbours.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Belgium profile in Germany.

Audience size
1.7M
in Germany
Gender
52.3%♀
47.7% male
Age
39.9
average years
Country rank
#4000
POI in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Belgium fans

52.3% are female, 47.7% are male, average age 39.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Belgium audience in Germany
MetricValue
Female52.3%
Male47.7%
Average age39.9
Estimated audience size1,676,345
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Belgium audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3921%
40-4925%
50+18%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Belgium audience comes from Germany.

Worldwide audience distribution share by country for Belgium
CountryShare
France16.5%
Belgium12.0%
Netherlands8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Belgium audience in Germany is strongest.

Fig. 05

Top regions by affinity

Belgium fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.37×
02Saarland~30K1.32×
03Rheinland-Pfalz~100K1.23×
04Hessen~100K1.15×
05Baden-Württemberg~200K1.04×
06Bremen~10K1.03×
07Niedersachsen~200K1.01×
08Bayern~300K0.98×
09Hamburg~40K0.98×
10Berlin~70K0.92×
11Schleswig-Holstein~50K0.91×
12Sachsen~70K0.89×
13Brandenburg~40K0.86×
14Mecklenburg-Vorpommern~30K0.82×
15Thüringen~30K0.81×
16Sachsen-Anhalt~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Belgium, Germany
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Belgium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Belgium audience
#·InterestCategoryAffinity×
01SwisscomTechnology & Electronics45.51×
02TermiteHome & Garden42.37×
03NeighboursMovies & TV27.20×
04HaitiTravel & Leisure22.43×
05City of BrusselsTravel & Leisure21.08×
06Knokke OffMovies & TV15.76×
07Owen WilsonMovies & TV14.85×
08Romance languagesPolitics & Society11.56×
09QuebecTravel & Leisure11.32×
10Dutch languagePolitics & Society9.74×
11LuxembourgTravel & Leisure7.14×
12French languagePolitics & Society5.88×
13Western EuropeTravel & Leisure5.42×
14NetherlandsTravel & Leisure3.44×
15FranceTravel & Leisure2.65×
16Instant messagingInternet & Social Media2.25×
17AutoScout24Cars & Mobility1.89×
18FIFA World CupSports1.80×
19Discount storesShopping1.63×
20Borussia DortmundSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Belgium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Belgium audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
Family OrientationCONSERVATISM1.47×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Belgium audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
SustainabilityBALANCE1.01×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Belgium have in Germany?

Belgium has an estimated audience of 1,676,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Belgium fans?

52.3% of Belgium fans are female, 47.7% are male, with an average age of 39.9 years.

03

Which brands do Belgium fans like most?

Belgium fans show strongest brand affinity for Neighbours (27.2×), Swisscom (45.51×), and Haiti (22.43×) over the country average.

04

Where do Belgium fans live in Germany?

Belgium fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Belgium fans also like?

Beyond Belgium itself, the audience over-indexes on Swisscom (45.51×), Haiti (22.43×), French language (5.88×), and Owen Wilson (14.85×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Belgium audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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