Belgium Audience in Germany
Belgium has an estimated audience of 1,676,345 people in Germany. 52.3% are female, 47.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Neighbourhood, Neighbours, Swisscom, Haiti, French language.
The average Belgium fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Neighbourhood, Neighbours, Swisscom, with strongest over-indexing on The Neighbourhood (36.6× the country average). Demographically, the Belgium audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Design Affinity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Belgium fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 39.9 |
| Estimated audience size | 1,676,345 |
Audience persona
The typical Belgium fan in Germany is balanced, around 39.9 years old, with strong Design Affinity tendencies and a notable affinity for The Neighbourhood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 516,078 | 1.41× |
| Bayern | 271,014 | 1.01× |
| Baden-Württemberg | 246,122 | 1.08× |
| Niedersachsen | 166,888 | 1.03× |
| Hessen | 144,048 | 1.13× |
| Rheinland-Pfalz | 100,597 | 1.2× |
| Sachsen | 72,902 | 0.89× |
| Berlin | 68,880 | 0.92× |
| Schleswig-Holstein | 54,775 | 0.91× |
| Brandenburg | 44,067 | 0.85× |
| Hamburg | 38,235 | 1.01× |
| Thüringen | 32,428 | 0.76× |
| Sachsen-Anhalt | 32,408 | 0.75× |
| Saarland | 27,215 | 1.32× |
| Mecklenburg-Vorpommern | 24,911 | 0.78× |
| Bremen | 14,086 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Neighbourhood | 36.6× | Music & Radio |
| Neighbours | 27.2× | Movies & TV |
| Swisscom | 45.51× | Technology & Electronics |
| Haiti | 22.43× | Travel & Leisure |
| French language | 5.88× | Politics & Society |
| Owen Wilson | 14.85× | Movies & TV |
| Luxembourg | 7.14× | Travel & Leisure |
| Chase Atlantic | 24.3× | Music & Radio |
| Borussia Dortmund | 1.54× | Sports |
| City of Brussels | 21.08× | Travel & Leisure |
| Western Europe | 5.42× | Travel & Leisure |
| Termite | 42.37× | Home & Garden |
| Romance languages | 11.56× | Politics & Society |
| Netherlands | 3.44× | Travel & Leisure |
| Dutch language | 9.74× | Politics & Society |
| FIFA World Cup | 1.8× | Sports |
| Quebec | 11.32× | Travel & Leisure |
| Discount stores | 1.63× | Shopping |
| Instant messaging | 2.25× | Internet & Social Media |
| AutoScout24 | 1.89× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.41 |
| Tradition | CONSERVATISM | 1.29 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.2 |
| Spirituality | BALANCE | 1.12 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 16.6% |
| Belgium | 12.0% |
| Netherlands | 8.1% |
See Belgium audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Belgium have in Germany?
Belgium has an estimated audience of 1,676,345 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Belgium fans?
52.3% of Belgium fans are female, 47.7% are male, with an average age of 39.9 years.
Which brands do Belgium fans like most?
Belgium fans show strongest brand affinity for The Neighbourhood (36.6×), Neighbours (27.2×), and Swisscom (45.51×) over the country average.
Where do Belgium fans live in Germany?
Belgium fans in Germany are most concentrated in Nordrhein-Westfalen (reach 516,078), Bayern (reach 271,014), and Baden-Württemberg (reach 246,122). These three regions account for the largest share of the active audience.
What other brands do Belgium fans also like?
Beyond Belgium itself, the audience over-indexes on Neighbours (27.2×), Swisscom (45.51×), Haiti (22.43×), and French language (5.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Belgium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.