Rascasse Audience Intelligence

Western Europe Audience in Germany

A data profile of the people who buy, follow and care about Western Europe in Germany — modelled from more than twelve digital signal sources. Western Europe has an estimated audience of 2,776,788 people in Germany.

#25among Region in Germany#140among POI in Germany#192in Travel & Leisure

The average Western Europe fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include German language, Tagesschau, Nature, with strongest over-indexing on German language (4.02× the country average).

Demographically, the Western Europe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Western Europe fan in Germany is balanced, around 40.5 years old, with strong Spirituality tendencies and a notable affinity for German language.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Western Europe profile in Germany.

Audience size
2.8M
in Germany
Gender
45.6%♀
54.4% male
Age
40.5
average years
Country rank
#2340
POI in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Western Europe fans

45.6% are female, 54.4% are male, average age 40.5.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Western Europe audience in Germany
MetricValue
Female45.6%
Male54.4%
Average age40.5
Estimated audience size2,776,788
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Western Europe audience in Germany
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4924%
50+21%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Western Europe audience comes from Germany.

Worldwide audience distribution share by country for Western Europe
CountryShare
Belgium12.2%
Switzerland10.9%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Western Europe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Western Europe fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~60K1.21×
02Bayern~500K1.15×
03Sachsen~100K1.10×
04Sachsen-Anhalt~80K1.07×
05Thüringen~70K1.05×
06Bremen~30K1.05×
07Hessen~200K1.03×
08Berlin~100K1.03×
09Baden-Württemberg~400K1.02×
10Brandenburg~90K1.02×
11Niedersachsen~300K0.95×
12Saarland~30K0.94×
13Hamburg~60K0.93×
14Rheinland-Pfalz~100K0.91×
15Nordrhein-Westfalen~500K0.90×
16Schleswig-Holstein~90K0.88×
Fig. 06

Affinity by region

Affinity by region — Western Europe, Germany
0.88×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Western Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Western Europe audience
#·InterestCategoryAffinity×
01AntwerpTravel & Leisure12.30×
02BelgiumTravel & Leisure5.42×
03AllgäuTravel & Leisure4.06×
04German languagePolitics & Society4.02×
05Western UnionBusiness & Career3.28×
06MSNNews2.88×
07SatireLiterature2.86×
08Political scienceBusiness & Career2.80×
09EssoCars & Mobility2.67×
10NatureHome & Garden2.34×
11VacationsTravel & Leisure2.34×
12Müller (company)Food & Beverages2.26×
13TransfermarktSports2.24×
14Solar energyHome & Garden2.21×
15TagesschauMovies & TV2.18×
16DessertsFood & Beverages1.91×
17TattoosFashion & Accessoires1.88×
18KauflandShopping1.78×
19Netto Marken-DiscountShopping1.55×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Western Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Western Europe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.62×
PatriotismCONSERVATISM1.50×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Western Europe audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.63×
CreativityOPEN0.76×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Western Europe have in Germany?

Western Europe has an estimated audience of 2,776,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Western Europe fans?

45.6% of Western Europe fans are female, 54.4% are male, with an average age of 40.5 years.

03

Which brands do Western Europe fans like most?

Western Europe fans show strongest brand affinity for German language (4.02×), Tagesschau (2.18×), and Nature (2.34×) over the country average.

04

Where do Western Europe fans live in Germany?

Western Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Western Europe fans also like?

Beyond Western Europe itself, the audience over-indexes on Tagesschau (2.18×), Nature (2.34×), Müller (company) (2.26×), and Vacations (2.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Western Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →