Western Europe Audience in Germany
Western Europe has an estimated audience of 2,776,788 people in Germany. 45.6% are female, 54.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Litter box, Stradivarius, Israel, Esra Erol, Urban Outfitters.
The average Western Europe fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Litter box, Stradivarius, Israel, with strongest over-indexing on Litter box (1.54× the country average). Demographically, the Western Europe audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Western Europe fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 40.5 |
| Estimated audience size | 2,776,788 |
Audience persona
The typical Western Europe fan in Germany is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Litter box.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 544,715 | 0.9× |
| Bayern | 527,857 | 1.18× |
| Baden-Württemberg | 388,176 | 1.02× |
| Niedersachsen | 248,566 | 0.92× |
| Hessen | 237,965 | 1.12× |
| Sachsen | 145,353 | 1.07× |
| Berlin | 140,721 | 1.13× |
| Rheinland-Pfalz | 117,082 | 0.84× |
| Brandenburg | 91,013 | 1.06× |
| Schleswig-Holstein | 87,376 | 0.88× |
| Sachsen-Anhalt | 80,410 | 1.12× |
| Thüringen | 74,151 | 1.05× |
| Mecklenburg-Vorpommern | 66,202 | 1.25× |
| Hamburg | 60,030 | 0.96× |
| Saarland | 29,650 | 0.87× |
| Bremen | 24,452 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Litter box | 1.54× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.16× | Travel & Leisure |
| Esra Erol | 5.83× | Movies & TV |
| Urban Outfitters | 1.7× | Shopping |
| Progressive rock | 1.59× | Music & Radio |
| Medieval fantasy | 9.9× | Literature |
| Urban horticulture | 1.57× | Home & Garden |
| KLIX (AM) | 2.25× | Music & Radio |
| The Journey (1959 film) | 12.31× | Movies & TV |
| Snow White (Fables) | 1.71× | Literature |
| Este, Veneto | 1.64× | Travel & Leisure |
| Volvo V60 | 3.05× | Cars & Mobility |
| Video izle | 2.11× | |
| Nurse education | 1.51× | Kids & Family |
| MK | 1.73× | Music & Radio |
| Keeper (password manager) | 2.42× | Technology & Electronics |
| Coworking | 2.26× | Business & Career |
| Home Delivery | 1.55× | Food & Beverages |
| Eco Friendly Living | 2.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.49 |
| Tradition | CONSERVATISM | 1.47 |
| DIY Mentality | THRILL | 1.43 |
| Pet Ownership | JOY | 1.33 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 12.2% |
| Switzerland | 10.9% |
| Germany | 9.5% |
See Western Europe audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Western Europe have in Germany?
Western Europe has an estimated audience of 2,776,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Western Europe fans?
45.6% of Western Europe fans are female, 54.4% are male, with an average age of 40.5 years.
Which brands do Western Europe fans like most?
Western Europe fans show strongest brand affinity for Litter box (1.54×), Stradivarius (1.97×), and Israel (2.16×) over the country average.
Where do Western Europe fans live in Germany?
Western Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 544,715), Bayern (reach 527,857), and Baden-Württemberg (reach 388,176). These three regions account for the largest share of the active audience.
What other brands do Western Europe fans also like?
Beyond Western Europe itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.16×), Esra Erol (5.83×), and Urban Outfitters (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Western Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.