Antwerp Audience in Germany
Antwerp has an estimated audience of 265,782 people in Germany. 52.1% are female, 47.9% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Bart De Wever, Ghent, Belgium, City of Brussels, Dutch language.
The average Antwerp fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Bart De Wever, Ghent, Belgium, with strongest over-indexing on Bart De Wever (215.63× the country average). Demographically, the Antwerp audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Antwerp fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.2 |
| Estimated audience size | 265,782 |
Audience persona
The typical Antwerp fan in Germany is balanced, around 42.2 years old, with strong Design Affinity tendencies and a notable affinity for Bart De Wever.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 112,426 | 1.93× |
| Baden-Württemberg | 38,619 | 1.06× |
| Bayern | 37,984 | 0.89× |
| Hessen | 28,348 | 1.4× |
| Niedersachsen | 27,775 | 1.08× |
| Rheinland-Pfalz | 18,027 | 1.35× |
| Berlin | 13,865 | 1.17× |
| Sachsen | 9,514 | 0.73× |
| Schleswig-Holstein | 7,733 | 0.81× |
| Hamburg | 7,155 | 1.19× |
| Brandenburg | 4,999 | 0.61× |
| Thüringen | 4,506 | 0.67× |
| Sachsen-Anhalt | 4,073 | 0.59× |
| Saarland | 3,363 | 1.03× |
| Mecklenburg-Vorpommern | 3,183 | 0.63× |
| Bremen | 2,502 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bart De Wever | 215.63× | Politics & Society |
| Ghent | 87.89× | Travel & Leisure |
| Belgium | 25.54× | Travel & Leisure |
| City of Brussels | 60.75× | Travel & Leisure |
| Dutch language | 31.32× | Politics & Society |
| Luxembourg | 17.5× | Travel & Leisure |
| Western Europe | 12.3× | Travel & Leisure |
| Member state of the European Union | 11.33× | Politics & Society |
| Center Parcs UK | 86.71× | Travel & Leisure |
| French language | 9.16× | Politics & Society |
| Center Parcs | 7.88× | Travel & Leisure |
| Botanic Sanctuary Antwerp | 108.34× | Travel & Leisure |
| Delft University of Technology | 16.52× | Business & Career |
| Sunparks | 36.88× | Travel & Leisure |
| Lierse Kempenzonen | 108.28× | Sports |
| The Blackstone Group | 31.44× | Business & Career |
| Bonaire | 44.27× | Travel & Leisure |
| Kipling (brand) | 24.45× | Fashion & Accessoires |
| Nice | 4.07× | Travel & Leisure |
| Pierre & Vacances | 33.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.54 |
| Quality Awareness | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.66 |
| Travelling | THRILL | 1.58 |
| Community Orientation | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 50.9% |
| Netherlands | 10.4% |
| France | 5.4% |
See Antwerp audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Antwerp have in Germany?
Antwerp has an estimated audience of 265,782 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Antwerp fans?
52.1% of Antwerp fans are female, 47.9% are male, with an average age of 42.2 years.
Which brands do Antwerp fans like most?
Antwerp fans show strongest brand affinity for Bart De Wever (215.63×), Ghent (87.89×), and Belgium (25.54×) over the country average.
Where do Antwerp fans live in Germany?
Antwerp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 112,426), Baden-Württemberg (reach 38,619), and Bayern (reach 37,984). These three regions account for the largest share of the active audience.
What other brands do Antwerp fans also like?
Beyond Antwerp itself, the audience over-indexes on Ghent (87.89×), Belgium (25.54×), City of Brussels (60.75×), and Dutch language (31.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antwerp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.