Rascasse Audience Intelligence

Luxembourg Audience in Germany

A data profile of the people who buy, follow and care about Luxembourg in Germany — modelled from more than twelve digital signal sources. Luxembourg has an estimated audience of 2,045,372 people in Germany.

#49among Country in Germany#204among POI in Germany#263in Travel & Leisure

The average Luxembourg fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg.

Top brand affinities include Central Europe, Germanic languages, Austria, with strongest over-indexing on Central Europe (7.44× the country average).

Demographically, the Luxembourg audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Career Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luxembourg fan in Germany is more female, around 42.1 years old, with strong Career Orientation tendencies and a notable affinity for Central Europe.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luxembourg profile in Germany.

Audience size
2M
in Germany
Gender
57.8%♀
42.2% male
Age
42.1
average years
Country rank
#3293
POI in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luxembourg fans

57.8% are female, 42.2% are male, average age 42.1.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Luxembourg audience in Germany
MetricValue
Female57.8%
Male42.2%
Average age42.1
Estimated audience size2,045,372
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Luxembourg audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Luxembourg audience comes from Germany.

Worldwide audience distribution share by country for Luxembourg
CountryShare
Belgium16.8%
France11.0%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luxembourg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luxembourg fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~80K3.18×
02Rheinland-Pfalz~300K3.12×
03Hessen~200K1.27×
04Nordrhein-Westfalen~500K1.11×
05Baden-Württemberg~300K1.01×
06Bayern~300K0.77×
07Berlin~70K0.73×
08Hamburg~30K0.73×
09Bremen~10K0.73×
10Niedersachsen~100K0.71×
11Schleswig-Holstein~40K0.60×
12Sachsen~60K0.58×
13Thüringen~30K0.54×
14Brandenburg~30K0.51×
15Sachsen-Anhalt~20K0.46×
16Mecklenburg-Vorpommern~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Luxembourg, Germany
0.46×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luxembourg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luxembourg audience
#·InterestCategoryAffinity×
01GhentTravel & Leisure25.63×
02AntwerpTravel & Leisure12.87×
03Germanic languagesPolitics & Society10.37×
04Dutch languagePolitics & Society8.47×
05Central EuropeTravel & Leisure7.44×
06BelgiumTravel & Leisure5.22×
07South TyrolTravel & Leisure3.93×
08Western EuropeTravel & Leisure3.91×
09AustriaTravel & Leisure3.69×
10French languagePolitics & Society3.62×
11NetherlandsTravel & Leisure2.80×
12PhilosophyBusiness & Career2.07×
13Netto Marken-DiscountShopping1.81×
14AutoScout24Cars & Mobility1.70×
15KauflandShopping1.64×
16Discount storesShopping1.61×
17EuropeTravel & Leisure1.56×
18WhatsAppInternet & Social Media1.56×
19HotelsTravel & Leisure1.56×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luxembourg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luxembourg audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
Price SensitivityPREMIUM1.48×
Quality AwarenessPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luxembourg audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
Sports ActivityPOWER1.01×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luxembourg have in Germany?

Luxembourg has an estimated audience of 2,045,372 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Luxembourg fans?

57.8% of Luxembourg fans are female, 42.2% are male, with an average age of 42.1 years.

03

Which brands do Luxembourg fans like most?

Luxembourg fans show strongest brand affinity for Central Europe (7.44×), Germanic languages (10.37×), and Austria (3.69×) over the country average.

04

Where do Luxembourg fans live in Germany?

Luxembourg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Rheinland-Pfalz (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Luxembourg fans also like?

Beyond Luxembourg itself, the audience over-indexes on Germanic languages (10.37×), Austria (3.69×), Ghent (25.63×), and South Tyrol (3.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See Luxembourg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luxembourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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