Luxembourg Audience in Germany
Luxembourg has an estimated audience of 2,045,372 people in Germany. 57.8% are female, 42.2% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities: Central Europe, Germanic languages, Austria, Ghent, South Tyrol.
The average Luxembourg fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Rheinland-Pfalz. Top brand affinities include Central Europe, Germanic languages, Austria, with strongest over-indexing on Central Europe (7.44× the country average). Demographically, the Luxembourg audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Luxembourg fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 42.1 |
| Estimated audience size | 2,045,372 |
Audience persona
The typical Luxembourg fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Central Europe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 533,604 | 1.19× |
| Baden-Württemberg | 306,729 | 1.1× |
| Rheinland-Pfalz | 281,534 | 2.75× |
| Bayern | 276,585 | 0.84× |
| Hessen | 221,431 | 1.42× |
| Niedersachsen | 148,990 | 0.75× |
| Berlin | 81,530 | 0.89× |
| Saarland | 64,861 | 2.58× |
| Sachsen | 60,234 | 0.6× |
| Schleswig-Holstein | 44,824 | 0.61× |
| Hamburg | 36,240 | 0.78× |
| Brandenburg | 33,584 | 0.53× |
| Thüringen | 28,309 | 0.54× |
| Sachsen-Anhalt | 24,537 | 0.46× |
| Mecklenburg-Vorpommern | 17,769 | 0.46× |
| Bremen | 13,243 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Central Europe | 7.44× | Travel & Leisure |
| Germanic languages | 10.37× | Politics & Society |
| Austria | 3.69× | Travel & Leisure |
| Ghent | 25.63× | Travel & Leisure |
| South Tyrol | 3.93× | Travel & Leisure |
| Discount stores | 1.61× | Shopping |
| Netto Marken-Discount | 1.81× | Shopping |
| Philosophy | 2.07× | Business & Career |
| Europe | 1.56× | Travel & Leisure |
| Dutch language | 8.47× | Politics & Society |
| Family | 1.51× | Kids & Family |
| Kaufland | 1.64× | Shopping |
| Belgium | 5.22× | Travel & Leisure |
| Netherlands | 2.8× | Travel & Leisure |
| 1.56× | Internet & Social Media | |
| Antwerp | 12.87× | Travel & Leisure |
| Hotels | 1.56× | Travel & Leisure |
| French language | 3.62× | Politics & Society |
| Aral AG | 1.72× | Cars & Mobility |
| AutoScout24 | 1.7× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.23 |
| Indulgence | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Community Orientation | OPEN | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Belgium | 16.8% |
| France | 11.0% |
| Germany | 8.5% |
See Luxembourg audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Luxembourg have in Germany?
Luxembourg has an estimated audience of 2,045,372 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Luxembourg fans?
57.8% of Luxembourg fans are female, 42.2% are male, with an average age of 42.1 years.
Which brands do Luxembourg fans like most?
Luxembourg fans show strongest brand affinity for Central Europe (7.44×), Germanic languages (10.37×), and Austria (3.69×) over the country average.
Where do Luxembourg fans live in Germany?
Luxembourg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 533,604), Baden-Württemberg (reach 306,729), and Rheinland-Pfalz (reach 281,534). These three regions account for the largest share of the active audience.
What other brands do Luxembourg fans also like?
Beyond Luxembourg itself, the audience over-indexes on Germanic languages (10.37×), Austria (3.69×), Ghent (25.63×), and South Tyrol (3.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Luxembourg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.