Central Europe Audience in Germany
Central Europe has an estimated audience of 5,099,136 people in Germany. 47.4% are female, 52.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Israel, KLIX (AM), Esra Erol, Urban horticulture.
The average Central Europe fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Israel, KLIX (AM), with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Central Europe audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Central Europe fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 41.3 |
| Estimated audience size | 5,099,136 |
Audience persona
The typical Central Europe fan in Germany is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,050,023 | 0.94× |
| Bayern | 960,793 | 1.17× |
| Baden-Württemberg | 742,117 | 1.07× |
| Niedersachsen | 452,683 | 0.91× |
| Berlin | 418,663 | 1.84× |
| Hessen | 384,185 | 0.99× |
| Sachsen | 252,395 | 1.01× |
| Rheinland-Pfalz | 212,766 | 0.83× |
| Brandenburg | 162,118 | 1.02× |
| Schleswig-Holstein | 146,736 | 0.8× |
| Sachsen-Anhalt | 132,435 | 1× |
| Thüringen | 112,349 | 0.86× |
| Hamburg | 108,235 | 0.94× |
| Mecklenburg-Vorpommern | 96,698 | 0.99× |
| Saarland | 46,607 | 0.74× |
| Bremen | 37,876 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Israel | 1.99× | Travel & Leisure |
| KLIX (AM) | 2.34× | Music & Radio |
| Esra Erol | 4.96× | Movies & TV |
| Urban horticulture | 1.54× | Home & Garden |
| Snow White (Fables) | 1.6× | Literature |
| Home Delivery | 1.91× | Food & Beverages |
| Medieval fantasy | 7.38× | Literature |
| Volvo V60 | 3.06× | Cars & Mobility |
| Keeper (password manager) | 2.79× | Technology & Electronics |
| Video izle | 2.02× | |
| Corfu (regional unit) | 1.79× | Travel & Leisure |
| Golem | 1.53× | Technology & Electronics |
| Fatteh | 4.79× | Food & Beverages |
| Oral, Kazakhstan | 3.56× | Travel & Leisure |
| Eurotunnel | 2.4× | Cars & Mobility |
| Zagreb | 1.7× | Travel & Leisure |
| Justice | 1.56× | Politics & Society |
| Glashütte | 1.81× | Travel & Leisure |
| Pantsuit | 2.65× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| Tradition | CONSERVATISM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Pet Ownership | JOY | 1.18 |
| Indulgence | JOY | 1.16 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 14.2% |
| United States | 10.7% |
| Germany | 9.3% |
See Central Europe audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Central Europe have in Germany?
Central Europe has an estimated audience of 5,099,136 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Central Europe fans?
47.4% of Central Europe fans are female, 52.6% are male, with an average age of 41.3 years.
Which brands do Central Europe fans like most?
Central Europe fans show strongest brand affinity for Stradivarius (1.97×), Israel (1.99×), and KLIX (AM) (2.34×) over the country average.
Where do Central Europe fans live in Germany?
Central Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,050,023), Bayern (reach 960,793), and Baden-Württemberg (reach 742,117). These three regions account for the largest share of the active audience.
What other brands do Central Europe fans also like?
Beyond Central Europe itself, the audience over-indexes on Israel (1.99×), KLIX (AM) (2.34×), Esra Erol (4.96×), and Urban horticulture (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Central Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.