A data profile of the people who buy, follow and care about Central Europe in Italy — modelled from more than twelve digital signal sources. Central Europe has an estimated audience of 3,954,051 people in Italy.
The average Central Europe fan in Italy is 46.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Satire, Personal finance, with strongest over-indexing on Wikipedia (7.36× the country average).
Demographically, the Central Europe audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Central Europe fan in Italy is balanced, around 46.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Central Europe profile in Italy.
48.5% are female, 51.5% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 46.7 |
| Estimated audience size | 3,954,051 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Central Europe audience comes from Italy.
| Country | Share |
|---|---|
| Poland | 14.2% |
| United States | 10.6% |
| Germany | 9.3% |
Where the Central Europe audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.69× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.11× | |
| 03 | Lombardy | ~800K | 1.08× | |
| 04 | Lazio | ~500K | 1.06× | |
| 05 | Aosta Valley | ~10K | 1.03× | |
| 06 | Veneto | ~300K | 0.99× | |
| 07 | Molise | ~20K | 0.99× | |
| 08 | Emilia-Romagna | ~300K | 0.98× | |
| 09 | Puglia | ~300K | 0.97× | |
| 10 | Liguria | ~100K | 0.97× | |
| 11 | Tuscany | ~300K | 0.96× | |
| 12 | Marche | ~90K | 0.96× | |
| 13 | Basilicata | ~30K | 0.96× | |
| 14 | Campania | ~400K | 0.94× | |
| 15 | Umbria | ~60K | 0.94× | |
| 16 | Piedmont | ~300K | 0.93× | |
| 17 | Calabria | ~100K | 0.93× | |
| 18 | Sardinia | ~100K | 0.93× | |
| 19 | Abruzzo | ~80K | 0.93× | |
| 20 | Sicilia | ~300K | 0.91× |
The strongest cross-interests of the Central Europe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baltic Sea | Travel & Leisure | 8.44× | ||
| 02 | Wikipedia | Internet & Social Media | 7.36× | ||
| 03 | New Testament | Politics & Society | 4.61× | ||
| 04 | Mineral water | Food & Beverages | 4.53× | ||
| 05 | Satire | Literature | 4.43× | ||
| 06 | Mediaset | Technology & Electronics | 2.51× | ||
| 07 | Champagne | Food & Beverages | 2.44× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.39× | ||
| 09 | Genetics | Kids & Family | 2.28× | ||
| 10 | Slovenia | Travel & Leisure | 2.22× | ||
| 11 | Milk | Food & Beverages | 2.10× | ||
| 12 | Musical theatre | Movies & TV | 1.98× | ||
| 13 | Wine tasting | Food & Beverages | 1.80× | ||
| 14 | Personal finance | Business & Career | 1.79× | ||
| 15 | Volunteering | Politics & Society | 1.79× | ||
| 16 | Coop | Food & Beverages | 1.78× | ||
| 17 | Internet & Social Media | 1.71× | |||
| 18 | Singer-songwriter | Music & Radio | 1.68× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 20 | Borsa Italiana | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.85× | |
| Community Orientation | OPEN | 1.47× | |
| Tradition | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Mindfulness | BALANCE | 0.72× | |
| Luxury Orientation | PREMIUM | 0.81× |
Central Europe has an estimated audience of 3,954,051 people in Italy, concentrated in Lombardy and Lazio.
48.5% of Central Europe fans are female, 51.5% are male, with an average age of 46.7 years.
Central Europe fans show strongest brand affinity for Wikipedia (7.36×), Satire (4.43×), and Personal finance (1.79×) over the country average.
Central Europe fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Central Europe itself, the audience over-indexes on Satire (4.43×), Personal finance (1.79×), WhatsApp (1.71×), and Genetics (2.28×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Central Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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