A data profile of the people who buy, follow and care about Trentino-Alto Adige/Südtirol in Italy — modelled from more than twelve digital signal sources. Trentino-Alto Adige/Südtirol has an estimated audience of 9,598,465 people in Italy.
Trentino-Alto Adige/Südtirol has an estimated audience of 9,598,465 people in Italy. 55.3% are female, 44.7% are male, average age 46.0. Top brand affinities: Singer-songwriter, Expert (company), Ski resort, Wine tasting, Slovenia.
Top brand affinities include Singer-songwriter, Expert (company), Ski resort, with strongest over-indexing on Singer-songwriter (1.59× the country average).
Demographically, the Trentino-Alto Adige/Südtirol audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Trentino-Alto Adige/Südtirol fan in Italy is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Singer-songwriter.
The key figures that characterise the Trentino-Alto Adige/Südtirol profile in Italy.
55.3% are female, 44.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.0 |
| Estimated audience size | 9,598,465 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Trentino-Alto Adige/Südtirol audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 48.6% |
| Germany | 13.8% |
| United States | 4.3% |
The strongest cross-interests of the Trentino-Alto Adige/Südtirol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ski resort | Travel & Leisure | 2.55× | ||
| 02 | Expert (company) | Shopping | 2.42× | ||
| 03 | Ischia | Travel & Leisure | 2.09× | ||
| 04 | Max Mara | Fashion & Accessoires | 2.06× | ||
| 05 | Alpine skiing | Sports | 1.98× | ||
| 06 | Lake Garda | Travel & Leisure | 1.89× | ||
| 07 | Adriatic Sea | Travel & Leisure | 1.81× | ||
| 08 | Rice | Food & Beverages | 1.79× | ||
| 09 | Seaside resort | Travel & Leisure | 1.78× | ||
| 10 | Wine cellar | Food & Beverages | 1.73× | ||
| 11 | Travel website | Travel & Leisure | 1.67× | ||
| 12 | Slovenia | Travel & Leisure | 1.64× | ||
| 13 | Wine tasting | Food & Beverages | 1.62× | ||
| 14 | Champagne | Food & Beverages | 1.60× | ||
| 15 | Subscription business model | Shopping | 1.60× | ||
| 16 | Singer-songwriter | Music & Radio | 1.59× | ||
| 17 | Extreme sport | Sports | 1.57× | ||
| 18 | Wikipedia | Internet & Social Media | 1.55× | ||
| 19 | Instant messaging | Internet & Social Media | 1.52× | ||
| 20 | Brewery | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.49× | |
| Risk Appetite | THRILL | 1.25× | |
| Sports Activity | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.86× | |
| Need for Security | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trentino-Alto Adige/Südtirol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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