Trentino-Alto Adige/Südtirol Audience in Italy
Trentino-Alto Adige/Südtirol has an estimated audience of 9,598,465 people in Italy. 55.3% are female, 44.7% are male, average age 46.0. Top brand affinities: Progressive rock, Horoscope, Expert (company), Pillow, Max Mara.
Top brand affinities include Progressive rock, Horoscope, Expert (company), with strongest over-indexing on Progressive rock (4.35× the country average). Demographically, the Trentino-Alto Adige/Südtirol audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Trentino-Alto Adige/Südtirol fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 46.0 |
| Estimated audience size | 9,598,465 |
Audience persona
The typical Trentino-Alto Adige/Südtirol fan in Italy is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.35× | Music & Radio |
| Horoscope | 4.94× | Health |
| Expert (company) | 3.01× | Shopping |
| Pillow | 3.82× | Home & Garden |
| Max Mara | 2.83× | Fashion & Accessoires |
| Meat | 1.75× | Food & Beverages |
| Instant messaging | 1.8× | Internet & Social Media |
| Gazebo | 4.77× | Home & Garden |
| Kawasaki | 3.12× | Cars & Mobility |
| Alpine skiing | 2.24× | Sports |
| Rural tourism | 1.93× | Travel & Leisure |
| Anti-aging cream | 1.9× | Beauty & Wellness |
| Charity and causes | 1.69× | Business & Career |
| Renovation | 1.85× | Home & Garden |
| Saatchi Gallery | 4.32× | Arts & Culture |
| Slovenia | 1.59× | Travel & Leisure |
| Europcar | 4.08× | Cars & Mobility |
| General practitioner | 2.01× | Health |
| Serie B | 1.6× | Sports |
| Dentistry | 2.03× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.78 |
| DIY Mentality | THRILL | 1.35 |
| Risk Appetite | THRILL | 1.3 |
| Sports Activity | POWER | 1.24 |
| Community Orientation | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 48.6% |
| Germany | 13.8% |
| United States | 4.3% |
See Trentino-Alto Adige/Südtirol audiences in other countries
- Trentino-Alto Adige/Südtirol — Germany
- Trentino-Alto Adige/Südtirol — United States
- Trentino-Alto Adige/Südtirol — United Kingdom
- Trentino-Alto Adige/Südtirol — France
- Trentino-Alto Adige/Südtirol — Spain
- Trentino-Alto Adige/Südtirol — Brazil
- Trentino-Alto Adige/Südtirol — Japan
- Trentino-Alto Adige/Südtirol — South Korea
- Trentino-Alto Adige/Südtirol — India
- Trentino-Alto Adige/Südtirol — Canada
- Trentino-Alto Adige/Südtirol — Mexico
More Region audiences in Italy
- Mediterranean Sea (25,698,242)
- South Tyrol (18,423,090)
- Apulia (13,793,162)
- Dolomites (8,663,353)
- Adriatic Sea (7,725,808)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Trentino-Alto Adige/Südtirol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.