Rascasse Audience Intelligence

Trentino-Alto Adige/Südtirol Audience in Germany

Name: Trentino-Alto Adige/Südtirol — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Trentino-Alto Adige/Südtirol in Germany — modelled from more than twelve digital signal sources. Trentino-Alto Adige/Südtirol has an estimated audience of 2,729,151 people in Germany.

#26among Region in Germany #143among POI in Germany #197in Travel & Leisure

The average Trentino-Alto Adige/Südtirol fan in Germany is 40.8 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Nature, Made in Italy, Maite Kelly, with strongest over-indexing on Nature (3.4× the country average).

Demographically, the Trentino-Alto Adige/Südtirol audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trentino-Alto Adige/Südtirol fan in Germany is more female, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Nature.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trentino-Alto Adige/Südtirol profile in Germany.

Audience size

2.7M

in Germany

Gender

55.7%♀

44.3% male

Age

40.8

average years

Country rank

#2388

POI in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Trentino-Alto Adige/Südtirol fans

55.7% are female, 44.3% are male, average age 40.8.

Fig. 02

Gender split

55.7%

Female

44.3%

Male

Demographic split for Trentino-Alto Adige/Südtirol audience in Germany
Metric	Value
Female	55.7%
Male	44.3%
Average age	40.8
Estimated audience size	2,729,151

Fig. 03

Age distribution

Age distribution of the Trentino-Alto Adige/Südtirol audience in Germany
Age bracket	Share	%
16-19		15%
20-29		18%
30-39		21%
40-49		25%
50+		20%

Fig. 04

Worldwide distribution

13.8%

of the worldwide Trentino-Alto Adige/Südtirol audience comes from Germany.

Worldwide audience distribution share by country for Trentino-Alto Adige/Südtirol
Country	Share
Italy	48.6%
Germany	13.8%
United States	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trentino-Alto Adige/Südtirol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trentino-Alto Adige/Südtirol fans by region: top regions in Germany
#	Region	Reach	×
01	Baden-Württemberg	~800K	2.20×
02	Bayern	~700K	1.63×
03	Thüringen	~100K	1.41×
04	Rheinland-Pfalz	~200K	1.29×
05	Hessen	~200K	1.18×
06	Sachsen	~200K	1.17×
07	Saarland	~30K	0.97×
08	Bremen	~20K	0.97×
09	Sachsen-Anhalt	~70K	0.95×
10	Nordrhein-Westfalen	~500K	0.87×
11	Berlin	~100K	0.86×
12	Brandenburg	~70K	0.85×
13	Mecklenburg-Vorpommern	~40K	0.81×
14	Hamburg	~50K	0.75×
15	Niedersachsen	~200K	0.74×
16	Schleswig-Holstein	~70K	0.72×

Affinity by region — Trentino-Alto Adige/Südtirol, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trentino-Alto Adige/Südtirol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trentino-Alto Adige/Südtirol audience
#	Interest	Category	×
01	Maite Kelly	Music & Radio	8.90×
02	Sam Neill	Movies & TV	7.17×
03	South Tyrol	Travel & Leisure	6.67×
04	Made in Italy	Business & Career	6.46×
05	Isabel Marant	Fashion & Accessoires	5.17×
06	Non-alcoholic beverage	Food & Beverages	4.75×
07	Lodging	Travel & Leisure	4.71×
08	Mineral water	Food & Beverages	4.52×
09	Dressage	Sports	4.21×
10	Andy Borg	Music & Radio	3.99×
11	Vacations	Travel & Leisure	3.45×
12	Nature	Home & Garden	3.40×
13	Hugendubel	Shopping	3.03×
14	Ski resort	Travel & Leisure	3.00×
15	Walking	Sports	2.90×
16	DFB-Pokal	Sports	2.80×
17	TUI	Travel & Leisure	2.58×
18	Roland Kaiser	Music & Radio	2.50×
19	German language	Politics & Society	2.32×
20	Family	Kids & Family	1.63×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trentino-Alto Adige/Südtirol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Trentino-Alto Adige/Südtirol audience · What stands out
Trait	Cluster	Score
Quality Awareness	PREMIUM	2.04×
Convenience Orientation	PREMIUM	1.80×
Tradition	CONSERVATISM	1.76×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Trentino-Alto Adige/Südtirol audience · Rather not
Trait	Cluster	Score
Price Sensitivity	PREMIUM	0.65×
Social Media Usage	JOY	0.81×
Creativity	OPEN	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Trentino-Alto Adige/Südtirol have in Germany?

Trentino-Alto Adige/Südtirol has an estimated audience of 2,729,151 people in Germany, concentrated in Baden-Württemberg and Bayern.

What is the gender split and age of Trentino-Alto Adige/Südtirol fans?

55.7% of Trentino-Alto Adige/Südtirol fans are female, 44.3% are male, with an average age of 40.8 years.

Which brands do Trentino-Alto Adige/Südtirol fans like most?

Trentino-Alto Adige/Südtirol fans show strongest brand affinity for Nature (3.4×), Made in Italy (6.46×), and Maite Kelly (8.9×) over the country average.

Where do Trentino-Alto Adige/Südtirol fans live in Germany?

Trentino-Alto Adige/Südtirol fans in Germany are most concentrated in Baden-Württemberg (reach ~800K), Bayern (reach ~700K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Trentino-Alto Adige/Südtirol fans also like?

Beyond Trentino-Alto Adige/Südtirol itself, the audience over-indexes on Made in Italy (6.46×), Maite Kelly (8.9×), South Tyrol (6.67×), and Lodging (4.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

North Rhine-Westphalia (12,537,146)
Bavaria (11,233,911)
Baden-Württemberg (9,848,271)
Rhine (9,303,980)
Lower Saxony (6,360,906)

See Trentino-Alto Adige/Südtirol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trentino-Alto Adige/Südtirol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →