Trentino-Alto Adige/Südtirol Audience in Germany
Trentino-Alto Adige/Südtirol has an estimated audience of 2,729,151 people in Germany. 55.7% are female, 44.3% are male, average age 40.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Gil Ofarim, Pillow, Stradivarius, Israel.
The average Trentino-Alto Adige/Südtirol fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Gil Ofarim, Pillow, with strongest over-indexing on Goes (2.8× the country average). Demographically, the Trentino-Alto Adige/Südtirol audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Tradition, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Trentino-Alto Adige/Südtirol fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.8 |
| Estimated audience size | 2,729,151 |
Audience persona
The typical Trentino-Alto Adige/Südtirol fan in Germany is more female, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 750,356 | 1.71× |
| Baden-Württemberg | 693,363 | 1.86× |
| Nordrhein-Westfalen | 557,885 | 0.93× |
| Hessen | 250,498 | 1.2× |
| Niedersachsen | 192,984 | 0.73× |
| Rheinland-Pfalz | 188,824 | 1.38× |
| Sachsen | 167,425 | 1.25× |
| Thüringen | 109,628 | 1.58× |
| Berlin | 94,908 | 0.78× |
| Brandenburg | 67,504 | 0.8× |
| Sachsen-Anhalt | 66,327 | 0.94× |
| Schleswig-Holstein | 57,225 | 0.58× |
| Hamburg | 37,121 | 0.6× |
| Mecklenburg-Vorpommern | 33,208 | 0.64× |
| Saarland | 29,682 | 0.89× |
| Bremen | 16,737 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 2.8× | Travel & Leisure |
| Gil Ofarim | 2.18× | Music & Radio |
| Pillow | 1.83× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Israel | 1.89× | Travel & Leisure |
| Jack White | 1.62× | Movies & TV |
| Mothercare | 1.52× | Kids & Family |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Time (magazine) | 1.51× | News |
| KLIX (AM) | 1.85× | Music & Radio |
| Nurse education | 1.71× | Kids & Family |
| Eco Friendly Living | 2.57× | Home & Garden |
| Home Delivery | 1.74× | Food & Beverages |
| Volvo V60 | 2.91× | Cars & Mobility |
| Free University of Berlin | 2.17× | Business & Career |
| Bull riding | 3.93× | Sports |
| Nationality | 1.57× | Politics & Society |
| Sixx | 1.69× | Movies & TV |
| Information technology consulting | 2.15× | Technology & Electronics |
| Janitor | 3.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.79 |
| Quality Awareness | PREMIUM | 1.68 |
| Convenience Orientation | PREMIUM | 1.67 |
| Travelling | THRILL | 1.58 |
| Sports Activity | POWER | 1.48 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 48.6% |
| Germany | 13.8% |
| United States | 4.3% |
See Trentino-Alto Adige/Südtirol audiences in other countries
- Trentino-Alto Adige/Südtirol — United States
- Trentino-Alto Adige/Südtirol — United Kingdom
- Trentino-Alto Adige/Südtirol — France
- Trentino-Alto Adige/Südtirol — Italy
- Trentino-Alto Adige/Südtirol — Spain
- Trentino-Alto Adige/Südtirol — Brazil
- Trentino-Alto Adige/Südtirol — Japan
- Trentino-Alto Adige/Südtirol — South Korea
- Trentino-Alto Adige/Südtirol — India
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Trentino-Alto Adige/Südtirol have in Germany?
Trentino-Alto Adige/Südtirol has an estimated audience of 2,729,151 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Trentino-Alto Adige/Südtirol fans?
55.7% of Trentino-Alto Adige/Südtirol fans are female, 44.3% are male, with an average age of 40.8 years.
Which brands do Trentino-Alto Adige/Südtirol fans like most?
Trentino-Alto Adige/Südtirol fans show strongest brand affinity for Goes (2.8×), Gil Ofarim (2.18×), and Pillow (1.83×) over the country average.
Where do Trentino-Alto Adige/Südtirol fans live in Germany?
Trentino-Alto Adige/Südtirol fans in Germany are most concentrated in Bayern (reach 750,356), Baden-Württemberg (reach 693,363), and Nordrhein-Westfalen (reach 557,885). These three regions account for the largest share of the active audience.
What other brands do Trentino-Alto Adige/Südtirol fans also like?
Beyond Trentino-Alto Adige/Südtirol itself, the audience over-indexes on Gil Ofarim (2.18×), Pillow (1.83×), Stradivarius (1.97×), and Israel (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trentino-Alto Adige/Südtirol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.