Rascasse Audience Intelligence

Made in Italy Audience in Germany

A data profile of the people who buy, follow and care about Made in Italy in Germany — modelled from more than twelve digital signal sources. Made in Italy has an estimated audience of 4,678,623 people in Germany.

#729among Topic in Germany#137in Business & Career

The average Made in Italy fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Trentino-Alto Adige/Südtirol, Home Interiors, Ryanair, with strongest over-indexing on Trentino-Alto Adige/Südtirol (6.46× the country average).

Demographically, the Made in Italy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Made in Italy fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Trentino-Alto Adige/Südtirol.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Made in Italy profile in Germany.

Audience size
4.7M
in Germany
Gender
60.6%♀
39.4% male
Age
38.1
average years
Country rank
#1168
Topic in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Made in Italy fans

60.6% are female, 39.4% are male, average age 38.1.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Made in Italy audience in Germany
MetricValue
Female60.6%
Male39.4%
Average age38.1
Estimated audience size4,678,623
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Made in Italy audience in Germany
Age bracketShare%
16-1920%
20-2922%
30-3922%
40-4921%
50+15%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Made in Italy audience comes from Germany.

Worldwide audience distribution share by country for Made in Italy
CountryShare
Italy27.2%
United States8.2%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Made in Italy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Made in Italy fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M1.32×
02Baden-Württemberg~800K1.24×
03Nordrhein-Westfalen~1M1.16×
04Hessen~400K1.08×
05Saarland~60K1.07×
06Rheinland-Pfalz~200K1.05×
07Schleswig-Holstein~200K0.99×
08Bremen~40K0.98×
09Niedersachsen~400K0.96×
10Hamburg~100K0.94×
11Mecklenburg-Vorpommern~80K0.94×
12Berlin~200K0.93×
13Brandenburg~100K0.93×
14Thüringen~100K0.92×
15Sachsen-Anhalt~100K0.89×
16Sachsen~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Made in Italy, Germany
0.83×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Made in Italy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Made in Italy audience
#·InterestCategoryAffinity×
01Beach PartyTravel & Leisure11.66×
02La RepubblicaNews8.26×
03Trentino-Alto Adige/SüdtirolTravel & Leisure6.46×
04Galeries LafayetteShopping4.86×
05DolomitesTravel & Leisure4.76×
06Made in FranceBusiness & Career4.44×
07Knitting needleFashion & Accessoires3.90×
08Home InteriorsHome & Garden3.41×
09Terraced houseHome & Garden3.15×
10YarnFashion & Accessoires2.88×
11CabinetryHome & Garden2.80×
12Danish designHome & Garden2.53×
13WoolFashion & Accessoires2.43×
14Horse trainingPets & Animals2.23×
15JYSKHome & Garden2.18×
16Horse breedingPets & Animals1.96×
17RyanairTravel & Leisure1.91×
18Tyrol (state)Travel & Leisure1.85×
19VacationsTravel & Leisure1.58×
20Helene FischerMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Made in Italy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Made in Italy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.57×
TravellingTHRILL1.14×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Made in Italy audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.49×
PatriotismCONSERVATISM0.51×
Early Adopter MentalityPOWER0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Made in Italy have in Germany?

Made in Italy has an estimated audience of 4,678,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Made in Italy fans?

60.6% of Made in Italy fans are female, 39.4% are male, with an average age of 38.1 years.

03

Which brands do Made in Italy fans like most?

Made in Italy fans show strongest brand affinity for Trentino-Alto Adige/Südtirol (6.46×), Home Interiors (3.41×), and Ryanair (1.91×) over the country average.

04

Where do Made in Italy fans live in Germany?

Made in Italy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Made in Italy fans also like?

Beyond Made in Italy itself, the audience over-indexes on Home Interiors (3.41×), Ryanair (1.91×), Terraced house (3.15×), and Yarn (2.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Made in Italy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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