Made in Italy Audience in Germany
Made in Italy has an estimated audience of 4,678,623 people in Germany. 60.6% are female, 39.4% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trentino-Alto Adige/Südtirol, Yahoo!ショッピング, Home Interiors, Ryanair, Terraced house.
The average Made in Italy fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trentino-Alto Adige/Südtirol, Yahoo!ショッピング, Home Interiors, with strongest over-indexing on Trentino-Alto Adige/Südtirol (6.46× the country average). Demographically, the Made in Italy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Made in Italy fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.1 |
| Estimated audience size | 4,678,623 |
Audience persona
The typical Made in Italy fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Trentino-Alto Adige/Südtirol.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,244,977 | 1.22× |
| Bayern | 966,726 | 1.29× |
| Baden-Württemberg | 698,158 | 1.09× |
| Niedersachsen | 453,320 | 1× |
| Hessen | 396,025 | 1.11× |
| Rheinland-Pfalz | 257,166 | 1.1× |
| Berlin | 204,491 | 0.98× |
| Sachsen | 180,795 | 0.79× |
| Schleswig-Holstein | 164,332 | 0.98× |
| Brandenburg | 134,191 | 0.92× |
| Sachsen-Anhalt | 100,729 | 0.83× |
| Hamburg | 100,543 | 0.95× |
| Thüringen | 98,099 | 0.82× |
| Mecklenburg-Vorpommern | 82,696 | 0.93× |
| Saarland | 61,969 | 1.08× |
| Bremen | 37,197 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trentino-Alto Adige/Südtirol | 6.46× | Travel & Leisure |
| Yahoo!ショッピング | 2.48× | |
| Home Interiors | 3.41× | Home & Garden |
| Ryanair | 1.91× | Travel & Leisure |
| Terraced house | 3.15× | Home & Garden |
| Yarn | 2.88× | Fashion & Accessoires |
| Dolomites | 4.76× | Travel & Leisure |
| La Repubblica | 8.26× | News |
| JYSK | 2.18× | Home & Garden |
| Knitting needle | 3.9× | Fashion & Accessoires |
| Danish design | 2.53× | Home & Garden |
| Horse training | 2.23× | Pets & Animals |
| Beach Party | 11.66× | Travel & Leisure |
| Wool | 2.43× | Fashion & Accessoires |
| Made in France | 4.44× | Business & Career |
| S.S.C. Napoli | 4.58× | Sports |
| Horse breeding | 1.96× | Pets & Animals |
| Cabinetry | 2.8× | Home & Garden |
| Tyrol (state) | 1.85× | Travel & Leisure |
| Galeries Lafayette | 4.86× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.42 |
| Luxury Orientation | PREMIUM | 1.67 |
| Quality Awareness | PREMIUM | 1.61 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.51 |
| DIY Mentality | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 27.2% |
| United States | 8.2% |
| Japan | 5.5% |
See Made in Italy audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Made in Italy have in Germany?
Made in Italy has an estimated audience of 4,678,623 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Made in Italy fans?
60.6% of Made in Italy fans are female, 39.4% are male, with an average age of 38.1 years.
Which brands do Made in Italy fans like most?
Made in Italy fans show strongest brand affinity for Trentino-Alto Adige/Südtirol (6.46×), Yahoo!ショッピング (2.48×), and Home Interiors (3.41×) over the country average.
Where do Made in Italy fans live in Germany?
Made in Italy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,244,977), Bayern (reach 966,726), and Baden-Württemberg (reach 698,158). These three regions account for the largest share of the active audience.
What other brands do Made in Italy fans also like?
Beyond Made in Italy itself, the audience over-indexes on Yahoo!ショッピング (2.48×), Home Interiors (3.41×), Ryanair (1.91×), and Terraced house (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.