Rascasse Audience Intelligence

Galeries Lafayette Audience in Germany

A data profile of the people who buy, follow and care about Galeries Lafayette in Germany — modelled from more than twelve digital signal sources. Galeries Lafayette has an estimated audience of 1,216,116 people in Germany.

#18among Shopping mall in Germany#396among POI in Germany#191in Shopping

The average Galeries Lafayette fan in Germany is 34.0 years old, more female, and lives primarily in Berlin.

The audience is concentrated in Berlin, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Music, Arts and music, Food, with strongest over-indexing on Music (1.78× the country average).

Demographically, the Galeries Lafayette audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Galeries Lafayette fan in Germany is more female, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Music.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Galeries Lafayette profile in Germany.

Audience size
1.2M
in Germany
Gender
66.1%♀
33.9% male
Age
34.0
average years
Country rank
#5432
POI in Germany
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Galeries Lafayette fans

66.1% are female, 33.9% are male, average age 34.0.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Galeries Lafayette audience in Germany
MetricValue
Female66.1%
Male33.9%
Average age34.0
Estimated audience size1,216,116
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Galeries Lafayette audience in Germany
Age bracketShare%
16-1933%
20-2921%
30-3919%
40-4917%
50+9%
Fig. 04

Worldwide distribution

10.7%

of the worldwide Galeries Lafayette audience comes from Germany.

Worldwide audience distribution share by country for Galeries Lafayette
CountryShare
France21.8%
United States13.0%
Germany10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Galeries Lafayette audience in Germany is strongest.

Fig. 05

Top regions by affinity

Galeries Lafayette fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K4.05×
02Saarland~20K1.29×
03Baden-Württemberg~200K1.23×
04Hessen~100K1.16×
05Rheinland-Pfalz~70K1.10×
06Brandenburg~40K1.05×
07Hamburg~30K0.96×
08Bayern~200K0.90×
09Nordrhein-Westfalen~200K0.79×
10Bremen~8K0.75×
11Thüringen~20K0.64×
12Sachsen~40K0.61×
13Sachsen-Anhalt~20K0.61×
14Niedersachsen~70K0.60×
15Mecklenburg-Vorpommern~10K0.59×
16Schleswig-Holstein~30K0.58×
Fig. 06

Affinity by region

Affinity by region — Galeries Lafayette, Germany
0.58×1.00×4.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Galeries Lafayette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Galeries Lafayette audience
#·InterestCategoryAffinity×
01GitHubInternet & Social Media4.51×
02NBA playoffsSports4.20×
03Home DesignHome & Garden2.64×
04PrimarkShopping2.60×
05Horse & RiderPets & Animals2.59×
06Dog loversPets & Animals2.32×
07Horse trainingPets & Animals2.31×
08Architecture & DesignBusiness & Career2.24×
09Game of ThronesMovies & TV2.22×
10Stranger ThingsMovies & TV2.18×
11MusicBusiness & Career1.78×
12Borussia DortmundSports1.78×
13Arts and musicArts & Culture1.74×
14FoodFood & Beverages1.74×
15FIFA World CupSports1.71×
16SpotifyInternet & Social Media1.64×
17H&MShopping1.62×
18Women's clothingFashion & Accessoires1.62×
19Food and drinkFood & Beverages1.55×
20Consumer electronicsTechnology & Electronics1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Galeries Lafayette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Galeries Lafayette audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.90×
IndividualismJOY1.38×
DIY MentalityTHRILL1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Galeries Lafayette audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.14×
SpiritualityBALANCE0.17×
Need for SecurityCONSERVATISM0.39×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Galeries Lafayette have in Germany?

Galeries Lafayette has an estimated audience of 1,216,116 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.

02

What is the gender split and age of Galeries Lafayette fans?

66.1% of Galeries Lafayette fans are female, 33.9% are male, with an average age of 34.0 years.

03

Which brands do Galeries Lafayette fans like most?

Galeries Lafayette fans show strongest brand affinity for Music (1.78×), Arts and music (1.74×), and Food (1.74×) over the country average.

04

Where do Galeries Lafayette fans live in Germany?

Galeries Lafayette fans in Germany are most concentrated in Berlin (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Galeries Lafayette fans also like?

Beyond Galeries Lafayette itself, the audience over-indexes on Arts and music (1.74×), Food (1.74×), Food and drink (1.55×), and FIFA World Cup (1.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Galeries Lafayette audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Galeries Lafayette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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