Galeries Lafayette Audience in Germany
Galeries Lafayette has an estimated audience of 1,216,116 people in Germany. 66.1% are female, 33.9% are male, average age 34.0. Top regions: Berlin, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Gala, Music, Arts and music, Food.
The average Galeries Lafayette fan in Germany is 34.0 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Gala, Music, with strongest over-indexing on Borussia Dortmund (1.78× the country average). Demographically, the Galeries Lafayette audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Galeries Lafayette fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 34.0 |
| Estimated audience size | 1,216,116 |
Audience persona
The typical Galeries Lafayette fan in Germany is more female, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 254,265 | 4.68× |
| Nordrhein-Westfalen | 195,754 | 0.74× |
| Baden-Württemberg | 188,245 | 1.13× |
| Bayern | 162,993 | 0.83× |
| Hessen | 103,024 | 1.11× |
| Rheinland-Pfalz | 62,770 | 1.03× |
| Niedersachsen | 60,352 | 0.51× |
| Brandenburg | 43,413 | 1.15× |
| Sachsen | 31,388 | 0.53× |
| Hamburg | 26,062 | 0.95× |
| Schleswig-Holstein | 18,782 | 0.43× |
| Saarland | 18,080 | 1.21× |
| Sachsen-Anhalt | 13,371 | 0.42× |
| Thüringen | 12,570 | 0.41× |
| Mecklenburg-Vorpommern | 8,765 | 0.38× |
| Bremen | 5,130 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.78× | Sports |
| Gala | 2.77× | News |
| Music | 1.78× | Business & Career |
| Arts and music | 1.74× | Arts & Culture |
| Food | 1.74× | Food & Beverages |
| Food and drink | 1.55× | Food & Beverages |
| Consumer electronics | 1.5× | Technology & Electronics |
| Primark | 2.6× | Shopping |
| Home Design | 2.64× | Home & Garden |
| GitHub | 4.51× | Internet & Social Media |
| FIFA World Cup | 1.71× | Sports |
| Game of Thrones | 2.22× | Movies & TV |
| Spotify | 1.64× | Internet & Social Media |
| Euphoria | 1.67× | Movies & TV |
| Yahoo!ショッピング | 2.09× | |
| Dog lovers | 2.32× | Pets & Animals |
| H&M | 1.62× | Shopping |
| Stranger Things | 2.18× | Movies & TV |
| Horse & Rider | 2.59× | Pets & Animals |
| Architecture & Design | 2.24× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.63 |
| Quality Awareness | PREMIUM | 2.61 |
| Luxury Orientation | PREMIUM | 2.21 |
| DIY Mentality | THRILL | 2.07 |
| Design Affinity | PREMIUM | 2.06 |
| Creativity | OPEN | 1.99 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 21.8% |
| United States | 13.0% |
| Germany | 10.7% |
See Galeries Lafayette audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Galeries Lafayette have in Germany?
Galeries Lafayette has an estimated audience of 1,216,116 people in Germany, concentrated in Berlin and Nordrhein-Westfalen.
What is the gender split and age of Galeries Lafayette fans?
66.1% of Galeries Lafayette fans are female, 33.9% are male, with an average age of 34.0 years.
Which brands do Galeries Lafayette fans like most?
Galeries Lafayette fans show strongest brand affinity for Borussia Dortmund (1.78×), Gala (2.77×), and Music (1.78×) over the country average.
Where do Galeries Lafayette fans live in Germany?
Galeries Lafayette fans in Germany are most concentrated in Berlin (reach 254,265), Nordrhein-Westfalen (reach 195,754), and Baden-Württemberg (reach 188,245). These three regions account for the largest share of the active audience.
What other brands do Galeries Lafayette fans also like?
Beyond Galeries Lafayette itself, the audience over-indexes on Gala (2.77×), Music (1.78×), Arts and music (1.74×), and Food (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Galeries Lafayette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.