Weserpark Audience in Germany
Weserpark has an estimated audience of 2,363,826 people in Germany. 61.8% are female, 38.2% are male, average age 41.5. Top regions: Niedersachsen, Bremen, Hamburg. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Israel, KLIX (AM).
The average Weserpark fan in Germany is 41.5 years old, more female, and lives primarily in Niedersachsen. The audience is concentrated in Niedersachsen, Bremen, Hamburg. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.77× the country average). Demographically, the Weserpark audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Weserpark fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.5 |
| Estimated audience size | 2,363,826 |
Audience persona
The typical Weserpark fan in Germany is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Niedersachsen | 325,361 | 1.42× |
| Bremen | 275,770 | 13.64× |
| Hamburg | 37,638 | 0.7× |
| Nordrhein-Westfalen | 14,980 | 0.03× |
| Schleswig-Holstein | 5,212 | 0.06× |
| Hessen | 4,904 | 0.03× |
| Bayern | 4,017 | 0.01× |
| Baden-Württemberg | 2,931 | 0.01× |
| Berlin | 2,368 | 0.02× |
| Sachsen | 1,191 | 0.01× |
| Mecklenburg-Vorpommern | 1,066 | 0.02× |
| Rheinland-Pfalz | 1,011 | 0.01× |
| Brandenburg | 777 | 0.01× |
| Sachsen-Anhalt | 620 | 0.01× |
| Thüringen | 488 | 0.01× |
| Saarland | 167 | 0.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.77× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 1.98× | Cars & Mobility |
| Israel | 1.65× | Travel & Leisure |
| KLIX (AM) | 1.78× | Music & Radio |
| Corfu (regional unit) | 2.14× | Travel & Leisure |
| Home Delivery | 1.75× | Food & Beverages |
| Keeper (password manager) | 2.41× | Technology & Electronics |
| Volvo V60 | 2.63× | Cars & Mobility |
| Preacher (comics) | 3.78× | Literature |
| Bank account | 1.56× | Business & Career |
| The Hunt (2012 film) | 2.37× | Movies & TV |
| Cachorro | 1.65× | Pets & Animals |
| Esra Erol | 2.52× | Movies & TV |
| Staycation | 1.71× | Home & Garden |
| Zagreb | 1.7× | Travel & Leisure |
| Pantsuit | 2.84× | Fashion & Accessoires |
| Jersey (fabric) | 2.05× | Fashion & Accessoires |
| Theocracy | 3.84× | Music & Radio |
| Gloria | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.34 |
| Price Sensitivity | PREMIUM | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Indulgence | JOY | 1.18 |
| Creativity | OPEN | 1.16 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 99.3% |
| Netherlands | 0.1% |
| China | 0.0% |
See Weserpark audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Olympia-Einkaufszentrum (1,917,504)
Frequently asked questions
How many fans does Weserpark have in Germany?
Weserpark has an estimated audience of 2,363,826 people in Germany, concentrated in Niedersachsen and Bremen.
What is the gender split and age of Weserpark fans?
61.8% of Weserpark fans are female, 38.2% are male, with an average age of 41.5 years.
Which brands do Weserpark fans like most?
Weserpark fans show strongest brand affinity for Gil Ofarim (1.77×), Stradivarius (1.97×), and Škoda Kodiaq (1.98×) over the country average.
Where do Weserpark fans live in Germany?
Weserpark fans in Germany are most concentrated in Niedersachsen (reach 325,361), Bremen (reach 275,770), and Hamburg (reach 37,638). These three regions account for the largest share of the active audience.
What other brands do Weserpark fans also like?
Beyond Weserpark itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (1.98×), Israel (1.65×), and KLIX (AM) (1.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Weserpark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.