Rascasse Audience Intelligence

Weserpark Audience in Germany

A data profile of the people who buy, follow and care about Weserpark in Germany — modelled from more than twelve digital signal sources. Weserpark has an estimated audience of 2,516,756 people in Germany.

#5among Shopping mall in Germany#159among POI in Germany#106in Shopping

The average Weserpark fan in Germany is 41.5 years old, more female, and lives primarily in Bremen.

The audience is concentrated in Bremen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.86× the country average).

Demographically, the Weserpark audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Weserpark fan in Germany is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Weserpark profile in Germany.

Audience size
2.5M
in Germany
Gender
62.0%♀
38.0% male
Age
41.5
average years
Country rank
#2631
POI in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Weserpark fans

62.0% are female, 38.0% are male, average age 41.5.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Weserpark audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age41.5
Estimated audience size2,516,756
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Weserpark audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Weserpark audience comes from Germany.

Worldwide audience distribution share by country for Weserpark
CountryShare
Germany99.4%
Netherlands0.1%
China0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Weserpark audience in Germany is strongest.

Fig. 05

Top regions by affinity

Weserpark fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~300K14.41×
02Niedersachsen~300K1.16×
03Saarland~20K0.71×
04Thüringen~30K0.50×
05Hamburg~30K0.50×
06Sachsen-Anhalt~30K0.46×
07Brandenburg~30K0.37×
08Rheinland-Pfalz~40K0.35×
09Mecklenburg-Vorpommern~10K0.31×
10Sachsen~30K0.25×
11Baden-Württemberg~40K0.14×
12Berlin~10K0.12×
13Schleswig-Holstein~10K0.12×
14Bayern~40K0.11×
15Hessen~20K0.09×
16Nordrhein-Westfalen~20K0.04×
Fig. 06

Affinity by region

Affinity by region — Weserpark, Germany
0.04×1.00×14.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Weserpark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Weserpark audience
#·InterestCategoryAffinity×
01Bedroom furnitureHome & Garden4.47×
02Outlet storeShopping3.65×
03VacationsTravel & Leisure2.96×
04NatureHome & Garden2.86×
05BremenTravel & Leisure2.64×
06FamilyKids & Family2.39×
07EmailTechnology & Electronics2.39×
08MSNNews2.30×
09LodgingTravel & Leisure2.28×
10RefrigeratorHome & Garden2.20×
11KitchenHome & Garden1.88×
12DüsseldorfTravel & Leisure1.87×
13VolunteeringPolitics & Society1.87×
14StuttgartTravel & Leisure1.74×
15SV Werder BremenSports1.72×
16Shopping mallsShopping1.72×
17GermanyTravel & Leisure1.68×
18German languagePolitics & Society1.68×
19IKEAHome & Garden1.62×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Weserpark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Weserpark audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.35×
Family OrientationCONSERVATISM1.30×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Weserpark audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
Pet OwnershipJOY0.94×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Weserpark have in Germany?

Weserpark has an estimated audience of 2,516,756 people in Germany, concentrated in Bremen and Niedersachsen.

02

What is the gender split and age of Weserpark fans?

62.0% of Weserpark fans are female, 38.0% are male, with an average age of 41.5 years.

03

Which brands do Weserpark fans like most?

Weserpark fans show strongest brand affinity for Nature (2.86×), Family (2.39×), and Germany (1.68×) over the country average.

04

Where do Weserpark fans live in Germany?

Weserpark fans in Germany are most concentrated in Bremen (reach ~300K), Niedersachsen (reach ~300K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Weserpark fans also like?

Beyond Weserpark itself, the audience over-indexes on Family (2.39×), Germany (1.68×), Vacations (2.96×), and Bedroom furniture (4.47×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Weserpark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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