Outletcity Metzingen Audience in Germany
Outletcity Metzingen has an estimated audience of 2,919,202 people in Germany. 58.1% are female, 41.9% are male, average age 41.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Satire, Tagesschau, Family, Ariana Grande, Vacations.
The average Outletcity Metzingen fan in Germany is 41.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Satire, Tagesschau, Family, with strongest over-indexing on Satire (3.72× the country average). Demographically, the Outletcity Metzingen audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Outletcity Metzingen fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 41.6 |
| Estimated audience size | 2,919,202 |
Audience persona
The typical Outletcity Metzingen fan in Germany is more female, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,189,402 | 6.42× |
| Bayern | 631,174 | 1.35× |
| Nordrhein-Westfalen | 403,338 | 0.63× |
| Hessen | 290,641 | 1.31× |
| Rheinland-Pfalz | 188,304 | 1.29× |
| Niedersachsen | 143,030 | 0.5× |
| Sachsen | 56,918 | 0.4× |
| Berlin | 56,334 | 0.43× |
| Schleswig-Holstein | 38,640 | 0.37× |
| Thüringen | 35,349 | 0.48× |
| Saarland | 35,159 | 0.98× |
| Hamburg | 32,550 | 0.49× |
| Brandenburg | 30,031 | 0.33× |
| Sachsen-Anhalt | 27,484 | 0.36× |
| Mecklenburg-Vorpommern | 17,302 | 0.31× |
| Bremen | 8,895 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 3.72× | Literature |
| Tagesschau | 1.62× | Movies & TV |
| Family | 1.68× | Kids & Family |
| Ariana Grande | 4.26× | Music & Radio |
| Vacations | 2.23× | Travel & Leisure |
| Self care | 2.74× | Health |
| Hygiene | 2.59× | Beauty & Wellness |
| Bedroom furniture | 3.67× | Home & Garden |
| Stuttgart | 2.51× | Travel & Leisure |
| Hairstyle | 2.31× | Beauty & Wellness |
| IKEA | 1.58× | Home & Garden |
| Allgäu | 4.33× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| German television comedy | 4.04× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Walking | 3.08× | Sports |
| Shopping malls | 1.75× | Shopping |
| Outlet store | 3.77× | Shopping |
| Plumbing | 2.64× | Home & Garden |
| Storm of Love | 2.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.31 |
| Indulgence | JOY | 1.2 |
| Price Sensitivity | PREMIUM | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Creativity | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.3% |
| Switzerland | 6.6% |
| Austria | 2.6% |
See Outletcity Metzingen audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
- Olympia-Einkaufszentrum (1,917,504)
Frequently asked questions
How many fans does Outletcity Metzingen have in Germany?
Outletcity Metzingen has an estimated audience of 2,919,202 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Outletcity Metzingen fans?
58.1% of Outletcity Metzingen fans are female, 41.9% are male, with an average age of 41.6 years.
Which brands do Outletcity Metzingen fans like most?
Outletcity Metzingen fans show strongest brand affinity for Satire (3.72×), Tagesschau (1.62×), and Family (1.68×) over the country average.
Where do Outletcity Metzingen fans live in Germany?
Outletcity Metzingen fans in Germany are most concentrated in Baden-Württemberg (reach 2,189,402), Bayern (reach 631,174), and Nordrhein-Westfalen (reach 403,338). These three regions account for the largest share of the active audience.
What other brands do Outletcity Metzingen fans also like?
Beyond Outletcity Metzingen itself, the audience over-indexes on Tagesschau (1.62×), Family (1.68×), Ariana Grande (4.26×), and Vacations (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outletcity Metzingen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.