Rascasse Audience Intelligence

Riem Arcaden Audience in Germany

A data profile of the people who buy, follow and care about Riem Arcaden in Germany — modelled from more than twelve digital signal sources. Riem Arcaden has an estimated audience of 2,544,310 people in Germany.

#4among Shopping mall in Germany#158among POI in Germany#104in Shopping

The average Riem Arcaden fan in Germany is 40.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Nature, Family, Germany, with strongest over-indexing on Nature (2.41× the country average).

Demographically, the Riem Arcaden audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riem Arcaden fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Nature.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riem Arcaden profile in Germany.

Audience size
2.5M
in Germany
Gender
62.1%♀
37.9% male
Age
40.7
average years
Country rank
#2595
POI in Germany
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riem Arcaden fans

62.1% are female, 37.9% are male, average age 40.7.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Riem Arcaden audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age40.7
Estimated audience size2,544,310
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Riem Arcaden audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

97.5%

of the worldwide Riem Arcaden audience comes from Germany.

Worldwide audience distribution share by country for Riem Arcaden
CountryShare
Germany97.5%
Austria0.6%
China0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riem Arcaden audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riem Arcaden fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M14.55×
02Bremen~10K0.70×
03Saarland~20K0.57×
04Mecklenburg-Vorpommern~20K0.51×
05Sachsen-Anhalt~30K0.46×
06Brandenburg~30K0.37×
07Thüringen~20K0.37×
08Schleswig-Holstein~30K0.35×
09Hessen~60K0.31×
10Hamburg~20K0.31×
11Rheinland-Pfalz~30K0.26×
12Baden-Württemberg~80K0.25×
13Sachsen~30K0.25×
14Berlin~30K0.25×
15Niedersachsen~40K0.19×
16Nordrhein-Westfalen~80K0.15×
Fig. 06

Affinity by region

Affinity by region — Riem Arcaden, Germany
0.15×1.00×14.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riem Arcaden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riem Arcaden audience
#·InterestCategoryAffinity×
01Outlet storeShopping3.61×
02Bedroom furnitureHome & Garden2.65×
03VacationsTravel & Leisure2.52×
04NatureHome & Garden2.41×
05LodgingTravel & Leisure2.29×
06EmailTechnology & Electronics2.21×
07FamilyKids & Family2.11×
08CrochetHome & Garden1.96×
09RefrigeratorHome & Garden1.95×
10VolunteeringPolitics & Society1.94×
11KitchenHome & Garden1.85×
12RTL TelevisionMovies & TV1.74×
13Shopping mallsShopping1.72×
14StuttgartTravel & Leisure1.67×
15DüsseldorfTravel & Leisure1.65×
16IKEAHome & Garden1.63×
17GermanyTravel & Leisure1.59×
18German languagePolitics & Society1.56×
19C&AShopping1.54×
20TK MaxxShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riem Arcaden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riem Arcaden audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.37×
Quality AwarenessPREMIUM1.27×
Family OrientationCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riem Arcaden audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
Sports ActivityPOWER0.90×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riem Arcaden have in Germany?

Riem Arcaden has an estimated audience of 2,544,310 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Riem Arcaden fans?

62.1% of Riem Arcaden fans are female, 37.9% are male, with an average age of 40.7 years.

03

Which brands do Riem Arcaden fans like most?

Riem Arcaden fans show strongest brand affinity for Nature (2.41×), Family (2.11×), and Germany (1.59×) over the country average.

04

Where do Riem Arcaden fans live in Germany?

Riem Arcaden fans in Germany are most concentrated in Bayern (reach ~2M), Baden-Württemberg (reach ~80K), and Nordrhein-Westfalen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Riem Arcaden fans also like?

Beyond Riem Arcaden itself, the audience over-indexes on Family (2.11×), Germany (1.59×), Vacations (2.52×), and IKEA (1.63×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Riem Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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