Riem Arcaden Audience in Germany
Riem Arcaden has an estimated audience of 2,372,350 people in Germany. 58.9% are female, 41.1% are male, average age 40.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Stradivarius, Škoda Kodiaq, Corfu (regional unit), Home Delivery.
The average Riem Arcaden fan in Germany is 40.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Stradivarius, Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (1.93× the country average). Demographically, the Riem Arcaden audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Riem Arcaden fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 40.7 |
| Estimated audience size | 2,372,350 |
Audience persona
The typical Riem Arcaden fan in Germany is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,779,263 | 13.7× |
| Baden-Württemberg | 96,193 | 0.3× |
| Nordrhein-Westfalen | 83,077 | 0.16× |
| Hessen | 64,147 | 0.35× |
| Niedersachsen | 26,500 | 0.12× |
| Berlin | 25,433 | 0.24× |
| Sachsen | 17,173 | 0.15× |
| Rheinland-Pfalz | 15,231 | 0.13× |
| Hamburg | 12,359 | 0.23× |
| Thüringen | 7,973 | 0.13× |
| Schleswig-Holstein | 6,852 | 0.08× |
| Brandenburg | 6,603 | 0.09× |
| Sachsen-Anhalt | 5,327 | 0.09× |
| Mecklenburg-Vorpommern | 3,378 | 0.07× |
| Saarland | 2,708 | 0.09× |
| Bremen | 1,435 | 0.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.93× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Škoda Kodiaq | 2.12× | Cars & Mobility |
| Corfu (regional unit) | 2.13× | Travel & Leisure |
| Home Delivery | 1.83× | Food & Beverages |
| Volvo V60 | 2.51× | Cars & Mobility |
| The Hunt (2012 film) | 2.33× | Movies & TV |
| Keeper (password manager) | 2.11× | Technology & Electronics |
| Theocracy | 4.93× | Music & Radio |
| Preacher (comics) | 3.22× | Literature |
| Staycation | 1.75× | Home & Garden |
| Cachorro | 1.53× | Pets & Animals |
| Esra Erol | 2.35× | Movies & TV |
| Jersey (fabric) | 2.11× | Fashion & Accessoires |
| Gloria | 1.89× | Music & Radio |
| Zagreb | 1.57× | Travel & Leisure |
| Google Home | 2.14× | Technology & Electronics |
| Throne of Glass | 2.08× | Literature |
| Pantsuit | 2.4× | Fashion & Accessoires |
| Euphonium | 3.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.33 |
| Price Sensitivity | PREMIUM | 1.18 |
| Creativity | OPEN | 1.16 |
| Indulgence | JOY | 1.15 |
| Sustainability | BALANCE | 1.13 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.4% |
| Austria | 0.6% |
| China | 0.2% |
See Riem Arcaden audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Weserpark (2,363,827)
- Olympia-Einkaufszentrum (1,917,504)
Frequently asked questions
How many fans does Riem Arcaden have in Germany?
Riem Arcaden has an estimated audience of 2,372,350 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Riem Arcaden fans?
58.9% of Riem Arcaden fans are female, 41.1% are male, with an average age of 40.7 years.
Which brands do Riem Arcaden fans like most?
Riem Arcaden fans show strongest brand affinity for Gil Ofarim (1.93×), Stradivarius (1.97×), and Škoda Kodiaq (2.12×) over the country average.
Where do Riem Arcaden fans live in Germany?
Riem Arcaden fans in Germany are most concentrated in Bayern (reach 1,779,263), Baden-Württemberg (reach 96,193), and Nordrhein-Westfalen (reach 83,077). These three regions account for the largest share of the active audience.
What other brands do Riem Arcaden fans also like?
Beyond Riem Arcaden itself, the audience over-indexes on Stradivarius (1.97×), Škoda Kodiaq (2.12×), Corfu (regional unit) (2.13×), and Home Delivery (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riem Arcaden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.