Mall of Berlin Audience in Germany
Mall of Berlin has an estimated audience of 4,840,773 people in Germany. 60.3% are female, 39.7% are male, average age 40.8. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: Nathan Fillion, Bryan Adams, Adriana Lima, Austrian Airlines, Tagesschau.
The average Mall of Berlin fan in Germany is 40.8 years old, more female, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include Nathan Fillion, Bryan Adams, Adriana Lima, with strongest over-indexing on Nathan Fillion (11.77× the country average). Demographically, the Mall of Berlin audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Mall of Berlin fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.8 |
| Estimated audience size | 4,840,773 |
Audience persona
The typical Mall of Berlin fan in Germany is more female, around 40.8 years old, with strong Sustainability tendencies and a notable affinity for Nathan Fillion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 2,310,181 | 10.67× |
| Brandenburg | 393,776 | 2.62× |
| Nordrhein-Westfalen | 140,432 | 0.13× |
| Bayern | 93,745 | 0.12× |
| Niedersachsen | 80,096 | 0.17× |
| Hessen | 63,428 | 0.17× |
| Sachsen | 61,884 | 0.26× |
| Baden-Württemberg | 60,053 | 0.09× |
| Sachsen-Anhalt | 53,326 | 0.43× |
| Mecklenburg-Vorpommern | 40,545 | 0.44× |
| Hamburg | 28,670 | 0.26× |
| Schleswig-Holstein | 27,918 | 0.16× |
| Thüringen | 25,487 | 0.21× |
| Rheinland-Pfalz | 20,867 | 0.09× |
| Bremen | 5,182 | 0.13× |
| Saarland | 3,137 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nathan Fillion | 11.77× | Movies & TV |
| Bryan Adams | 10.48× | Music & Radio |
| Adriana Lima | 10.53× | Fashion & Accessoires |
| Austrian Airlines | 9.61× | Travel & Leisure |
| Tagesschau | 1.81× | Movies & TV |
| Hapag-Lloyd | 11.21× | Travel & Leisure |
| Vegeta | 10.85× | Games |
| Satire | 3.75× | Literature |
| Pur (band) | 11.58× | Music & Radio |
| Tinker Bell (film series) | 11.25× | Movies & TV |
| Dirk Nowitzki | 10.86× | Sports |
| Courteney Cox | 9.32× | Movies & TV |
| Hygiene | 2.58× | Beauty & Wellness |
| Almond milk | 8.72× | Food & Beverages |
| Family | 1.53× | Kids & Family |
| Yann Sommer | 11.08× | Sports |
| German television comedy | 4.25× | Movies & TV |
| Western Union | 3.07× | Business & Career |
| Stuttgart | 2.37× | Travel & Leisure |
| Mary Kay | 11.17× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.25 |
| Indulgence | JOY | 1.22 |
| Career Orientation | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Sports Activity | POWER | 1.1 |
| Creativity | OPEN | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.8% |
| United Kingdom | 0.5% |
| Denmark | 0.4% |
See Mall of Berlin audiences in other countries
More Shopping mall audiences in Germany
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
- Olympia-Einkaufszentrum (1,917,504)
Frequently asked questions
How many fans does Mall of Berlin have in Germany?
Mall of Berlin has an estimated audience of 4,840,773 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Mall of Berlin fans?
60.3% of Mall of Berlin fans are female, 39.7% are male, with an average age of 40.8 years.
Which brands do Mall of Berlin fans like most?
Mall of Berlin fans show strongest brand affinity for Nathan Fillion (11.77×), Bryan Adams (10.48×), and Adriana Lima (10.53×) over the country average.
Where do Mall of Berlin fans live in Germany?
Mall of Berlin fans in Germany are most concentrated in Berlin (reach 2,310,181), Brandenburg (reach 393,776), and Nordrhein-Westfalen (reach 140,432). These three regions account for the largest share of the active audience.
What other brands do Mall of Berlin fans also like?
Beyond Mall of Berlin itself, the audience over-indexes on Bryan Adams (10.48×), Adriana Lima (10.53×), Austrian Airlines (9.61×), and Tagesschau (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mall of Berlin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.