Main-Taunus-Zentrum Audience in Germany
Main-Taunus-Zentrum has an estimated audience of 2,632,549 people in Germany. 66.6% are female, 33.4% are male, average age 40.9. Top regions: Hessen, Rheinland-Pfalz, Bayern. Top brand affinities: Gil Ofarim, Progressive rock, Stradivarius, Škoda Kodiaq, Home Delivery.
The average Main-Taunus-Zentrum fan in Germany is 40.9 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Rheinland-Pfalz, Bayern. Top brand affinities include Gil Ofarim, Progressive rock, Stradivarius, with strongest over-indexing on Gil Ofarim (2.1× the country average). Demographically, the Main-Taunus-Zentrum audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Main-Taunus-Zentrum fans
| Metric | Value |
|---|---|
| Female | 66.6% |
| Male | 33.4% |
| Average age | 40.9 |
| Estimated audience size | 2,632,549 |
Audience persona
The typical Main-Taunus-Zentrum fan in Germany is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 1,974,412 | 11.43× |
| Rheinland-Pfalz | 308,000 | 2.34× |
| Bayern | 136,476 | 0.32× |
| Baden-Württemberg | 133,863 | 0.37× |
| Nordrhein-Westfalen | 108,571 | 0.19× |
| Niedersachsen | 27,254 | 0.11× |
| Berlin | 17,672 | 0.15× |
| Sachsen | 12,467 | 0.1× |
| Hamburg | 12,122 | 0.2× |
| Saarland | 11,259 | 0.35× |
| Thüringen | 9,706 | 0.14× |
| Schleswig-Holstein | 6,383 | 0.07× |
| Brandenburg | 4,979 | 0.06× |
| Sachsen-Anhalt | 3,735 | 0.05× |
| Mecklenburg-Vorpommern | 2,753 | 0.05× |
| Bremen | 1,373 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.1× | Music & Radio |
| Progressive rock | 2.23× | Music & Radio |
| Stradivarius | 1.87× | Shopping |
| Škoda Kodiaq | 2× | Cars & Mobility |
| Home Delivery | 2× | Food & Beverages |
| Corfu (regional unit) | 2× | Travel & Leisure |
| Staycation | 2.39× | Home & Garden |
| Hawesko | 2.36× | Food & Beverages |
| Chalkidiki | 2.42× | Travel & Leisure |
| The Hunt (2012 film) | 2.43× | Movies & TV |
| Volvo V60 | 2.22× | Cars & Mobility |
| Buddy – The Buddy Holly Story | 2.22× | Music & Radio |
| Theocracy | 4.65× | Music & Radio |
| Keeper (password manager) | 1.94× | Technology & Electronics |
| Jersey (fabric) | 2.31× | Fashion & Accessoires |
| Cachorro | 1.51× | Pets & Animals |
| Pantsuit | 2.72× | Fashion & Accessoires |
| Microsoft Exchange Server | 5.02× | Technology & Electronics |
| La Crosse, Wisconsin | 2.19× | Travel & Leisure |
| Gloria | 1.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.37 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.25 |
| Price Sensitivity | PREMIUM | 1.24 |
| Travelling | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.8% |
| China | 0.2% |
| Switzerland | 0.1% |
See Main-Taunus-Zentrum audiences in other countries
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
- Olympia-Einkaufszentrum (1,917,504)
Frequently asked questions
How many fans does Main-Taunus-Zentrum have in Germany?
Main-Taunus-Zentrum has an estimated audience of 2,632,549 people in Germany, concentrated in Hessen and Rheinland-Pfalz.
What is the gender split and age of Main-Taunus-Zentrum fans?
66.6% of Main-Taunus-Zentrum fans are female, 33.4% are male, with an average age of 40.9 years.
Which brands do Main-Taunus-Zentrum fans like most?
Main-Taunus-Zentrum fans show strongest brand affinity for Gil Ofarim (2.1×), Progressive rock (2.23×), and Stradivarius (1.87×) over the country average.
Where do Main-Taunus-Zentrum fans live in Germany?
Main-Taunus-Zentrum fans in Germany are most concentrated in Hessen (reach 1,974,412), Rheinland-Pfalz (reach 308,000), and Bayern (reach 136,476). These three regions account for the largest share of the active audience.
What other brands do Main-Taunus-Zentrum fans also like?
Beyond Main-Taunus-Zentrum itself, the audience over-indexes on Progressive rock (2.23×), Stradivarius (1.87×), Škoda Kodiaq (2×), and Home Delivery (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Main-Taunus-Zentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.