Rascasse Audience Intelligence

Olympia-Einkaufszentrum Audience in Germany

A data profile of the people who buy, follow and care about Olympia-Einkaufszentrum in Germany — modelled from more than twelve digital signal sources. Olympia-Einkaufszentrum has an estimated audience of 2,039,495 people in Germany.

#6among Shopping mall in Germany#205among POI in Germany#123in Shopping

The average Olympia-Einkaufszentrum fan in Germany is 39.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Deichmann, C&A, TK Maxx, with strongest over-indexing on Deichmann (4.12× the country average).

Demographically, the Olympia-Einkaufszentrum audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Olympia-Einkaufszentrum fan in Germany is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Deichmann.

Category: Shopping · Type: POI · Subtype: Shopping mall

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Olympia-Einkaufszentrum profile in Germany.

Audience size
2M
in Germany
Gender
70.6%♀
29.4% male
Age
39.4
average years
Country rank
#3297
POI in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Olympia-Einkaufszentrum fans

70.6% are female, 29.4% are male, average age 39.4.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Olympia-Einkaufszentrum audience in Germany
MetricValue
Female70.6%
Male29.4%
Average age39.4
Estimated audience size2,039,495
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Olympia-Einkaufszentrum audience in Germany
Age bracketShare%
16-1916%
20-2921%
30-3923%
40-4923%
50+17%
Fig. 04

Worldwide distribution

97.4%

of the worldwide Olympia-Einkaufszentrum audience comes from Germany.

Worldwide audience distribution share by country for Olympia-Einkaufszentrum
CountryShare
Germany97.4%
Austria0.8%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Olympia-Einkaufszentrum audience in Germany is strongest.

Fig. 05

Top regions by affinity

Olympia-Einkaufszentrum fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M14.57×
02Bremen~10K0.71×
03Mecklenburg-Vorpommern~20K0.60×
04Saarland~10K0.58×
05Sachsen-Anhalt~30K0.50×
06Brandenburg~30K0.46×
07Thüringen~20K0.42×
08Schleswig-Holstein~30K0.40×
09Hamburg~20K0.36×
10Baden-Württemberg~80K0.31×
11Hessen~50K0.30×
12Rheinland-Pfalz~30K0.30×
13Sachsen~30K0.29×
14Berlin~20K0.26×
15Niedersachsen~40K0.22×
16Nordrhein-Westfalen~70K0.17×
Fig. 06

Affinity by region

Affinity by region — Olympia-Einkaufszentrum, Germany
0.17×1.00×14.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Olympia-Einkaufszentrum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Olympia-Einkaufszentrum audience
#·InterestCategoryAffinity×
01C&AShopping4.96×
02DeichmannShopping4.12×
03Gina TricotFashion & Accessoires3.32×
04Ernsting's familyShopping2.80×
05TK MaxxShopping2.58×
06VacationsTravel & Leisure2.26×
07NatureHome & Garden2.15×
08FamilyKids & Family2.03×
09EmailTechnology & Electronics2.03×
10RTL TelevisionMovies & TV1.99×
11PrimarkShopping1.96×
12KitchenHome & Garden1.90×
13IKEAHome & Garden1.82×
14TchiboShopping1.82×
15RossmannShopping1.79×
16KauflandShopping1.71×
17H&MShopping1.60×
18Müller (company)Food & Beverages1.57×
19REWEShopping1.53×
20GermanyTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Olympia-Einkaufszentrum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Olympia-Einkaufszentrum audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.38×
Family OrientationCONSERVATISM1.36×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Olympia-Einkaufszentrum audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Pet OwnershipJOY0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Olympia-Einkaufszentrum have in Germany?

Olympia-Einkaufszentrum has an estimated audience of 2,039,495 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Olympia-Einkaufszentrum fans?

70.6% of Olympia-Einkaufszentrum fans are female, 29.4% are male, with an average age of 39.4 years.

03

Which brands do Olympia-Einkaufszentrum fans like most?

Olympia-Einkaufszentrum fans show strongest brand affinity for Deichmann (4.12×), C&A (4.96×), and TK Maxx (2.58×) over the country average.

04

Where do Olympia-Einkaufszentrum fans live in Germany?

Olympia-Einkaufszentrum fans in Germany are most concentrated in Bayern (reach ~1.5M), Baden-Württemberg (reach ~80K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Olympia-Einkaufszentrum fans also like?

Beyond Olympia-Einkaufszentrum itself, the audience over-indexes on C&A (4.96×), TK Maxx (2.58×), Family (2.03×), and Nature (2.15×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Olympia-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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