Olympia-Einkaufszentrum Audience in Germany
Olympia-Einkaufszentrum has an estimated audience of 1,939,575 people in Germany. 68.6% are female, 31.4% are male, average age 39.4. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Gil Ofarim, Home Office, Stradivarius, Coworking.
The average Olympia-Einkaufszentrum fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Gil Ofarim, Home Office, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the Olympia-Einkaufszentrum audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: POI · Subtype: Shopping mall
Demographics of Olympia-Einkaufszentrum fans
| Metric | Value |
|---|---|
| Female | 68.6% |
| Male | 31.4% |
| Average age | 39.4 |
| Estimated audience size | 1,939,575 |
Audience persona
The typical Olympia-Einkaufszentrum fan in Germany is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,438,128 | 13.51× |
| Baden-Württemberg | 99,868 | 0.38× |
| Nordrhein-Westfalen | 69,673 | 0.17× |
| Hessen | 49,330 | 0.34× |
| Niedersachsen | 23,663 | 0.13× |
| Rheinland-Pfalz | 17,487 | 0.18× |
| Berlin | 16,987 | 0.2× |
| Sachsen | 13,753 | 0.15× |
| Hamburg | 10,386 | 0.24× |
| Thüringen | 7,238 | 0.15× |
| Schleswig-Holstein | 6,394 | 0.09× |
| Brandenburg | 4,756 | 0.08× |
| Sachsen-Anhalt | 4,569 | 0.09× |
| Saarland | 3,012 | 0.13× |
| Mecklenburg-Vorpommern | 2,535 | 0.07× |
| Bremen | 1,629 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Gil Ofarim | 2.34× | Music & Radio |
| Home Office | 1.95× | Business & Career |
| Stradivarius | 1.91× | Shopping |
| Coworking | 3.99× | Business & Career |
| Škoda Kodiaq | 1.74× | Cars & Mobility |
| Mothercare | 1.61× | Kids & Family |
| Bank account | 2.03× | Business & Career |
| Corfu (regional unit) | 2.16× | Travel & Leisure |
| Home Delivery | 1.72× | Food & Beverages |
| The Hunt (2012 film) | 2.75× | Movies & TV |
| Food allergy | 3.65× | Health |
| Volvo V60 | 2.37× | Cars & Mobility |
| Cachorro | 1.75× | Pets & Animals |
| Buddy – The Buddy Holly Story | 2.39× | Music & Radio |
| Theocracy | 4.8× | Music & Radio |
| Jersey (fabric) | 2.23× | Fashion & Accessoires |
| Ipekyol | 1.76× | Shopping |
| Staycation | 1.62× | Home & Garden |
| Picnic | 1.57× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.29 |
| Creativity | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.15 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.3% |
| Austria | 0.8% |
| Switzerland | 0.3% |
See Olympia-Einkaufszentrum audiences in other countries
- Olympia-Einkaufszentrum — United States
- Olympia-Einkaufszentrum — United Kingdom
- Olympia-Einkaufszentrum — France
- Olympia-Einkaufszentrum — Italy
- Olympia-Einkaufszentrum — Spain
- Olympia-Einkaufszentrum — Brazil
- Olympia-Einkaufszentrum — Japan
- Olympia-Einkaufszentrum — South Korea
- Olympia-Einkaufszentrum — India
More Shopping mall audiences in Germany
- Mall of Berlin (4,840,774)
- Outletcity Metzingen (2,919,203)
- Main-Taunus-Zentrum (2,632,549)
- Riem Arcaden (2,372,351)
- Weserpark (2,363,827)
Frequently asked questions
How many fans does Olympia-Einkaufszentrum have in Germany?
Olympia-Einkaufszentrum has an estimated audience of 1,939,575 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Olympia-Einkaufszentrum fans?
68.6% of Olympia-Einkaufszentrum fans are female, 31.4% are male, with an average age of 39.4 years.
Which brands do Olympia-Einkaufszentrum fans like most?
Olympia-Einkaufszentrum fans show strongest brand affinity for Rossmann (1.76×), Gil Ofarim (2.34×), and Home Office (1.95×) over the country average.
Where do Olympia-Einkaufszentrum fans live in Germany?
Olympia-Einkaufszentrum fans in Germany are most concentrated in Bayern (reach 1,438,128), Baden-Württemberg (reach 99,868), and Nordrhein-Westfalen (reach 69,673). These three regions account for the largest share of the active audience.
What other brands do Olympia-Einkaufszentrum fans also like?
Beyond Olympia-Einkaufszentrum itself, the audience over-indexes on Gil Ofarim (2.34×), Home Office (1.95×), Stradivarius (1.91×), and Coworking (3.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Olympia-Einkaufszentrum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.