Rascasse Audience Intelligence

Outlet store Audience in Germany

A data profile of the people who buy, follow and care about Outlet store in Germany — modelled from more than twelve digital signal sources. Outlet store has an estimated audience of 2,370,844 people in Germany.

#77among Touchpoint in Germany#111in Shopping

The average Outlet store fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include idealista.it, Home decorating ideas, Home Interior Design, with strongest over-indexing on idealista.it (18.4× the country average).

Demographically, the Outlet store audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Outlet store fan in Germany is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for idealista.it.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Outlet store profile in Germany.

Audience size
2.4M
in Germany
Gender
68.8%♀
31.2% male
Age
40.6
average years
Country rank
#2802
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Outlet store fans

68.8% are female, 31.2% are male, average age 40.6.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Outlet store audience in Germany
MetricValue
Female68.8%
Male31.2%
Average age40.6
Estimated audience size2,370,844
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Outlet store audience in Germany
Age bracketShare%
16-1913%
20-2920%
30-3924%
40-4926%
50+18%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Outlet store audience comes from Germany.

Worldwide audience distribution share by country for Outlet store
CountryShare
Italy16.2%
United States14.4%
Brazil7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Outlet store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Outlet store fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~100K2.23×
02Hamburg~80K1.56×
03Baden-Württemberg~500K1.41×
04Schleswig-Holstein~100K1.29×
05Rheinland-Pfalz~100K1.10×
06Bayern~400K1.08×
07Hessen~200K1.04×
08Niedersachsen~200K1.02×
09Nordrhein-Westfalen~500K0.97×
10Sachsen~100K0.96×
11Bremen~20K0.92×
12Thüringen~50K0.87×
13Brandenburg~60K0.86×
14Sachsen-Anhalt~50K0.80×
15Saarland~20K0.80×
16Berlin~70K0.65×
Fig. 06

Affinity by region

Affinity by region — Outlet store, Germany
0.65×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Outlet store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Outlet store audience
#·InterestCategoryAffinity×
01idealista.itNews18.40×
02Möbel KraftHome & Garden7.79×
03Home decorating ideasHome & Garden7.11×
04Scandinavian designHome & Garden5.34×
05Dining roomHome & Garden5.11×
06Product designBusiness & Career4.89×
07Modern furnitureHome & Garden4.83×
08SavingBusiness & Career4.75×
09Home Interior DesignHome & Garden4.70×
10Zara HomeHome & Garden4.64×
11BeddingHome & Garden3.77×
12BedroomHome & Garden3.69×
13GrouponInternet & Social Media3.57×
14CouchHome & Garden3.15×
15ChairHome & Garden3.04×
16Industrial designBusiness & Career2.80×
17Living roomHome & Garden2.67×
18BedHome & Garden2.39×
19IKEAHome & Garden2.26×
20ApartmentBusiness & Career2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Outlet store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Outlet store audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.05×
Quality AwarenessPREMIUM1.38×
SustainabilityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Outlet store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.70×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Outlet store have in Germany?

Outlet store has an estimated audience of 2,370,844 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Outlet store fans?

68.8% of Outlet store fans are female, 31.2% are male, with an average age of 40.6 years.

03

Which brands do Outlet store fans like most?

Outlet store fans show strongest brand affinity for idealista.it (18.4×), Home decorating ideas (7.11×), and Home Interior Design (4.7×) over the country average.

04

Where do Outlet store fans live in Germany?

Outlet store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Baden-Württemberg (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Outlet store fans also like?

Beyond Outlet store itself, the audience over-indexes on Home decorating ideas (7.11×), Home Interior Design (4.7×), Dining room (5.11×), and Bedroom (3.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Outlet store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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