Outlet store Audience in Germany
Outlet store has an estimated audience of 2,370,844 people in Germany. 68.8% are female, 31.2% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Home decorating ideas, Home Interior Design, Dining room, Bedroom, IKEA.
The average Outlet store fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Home decorating ideas, Home Interior Design, Dining room, with strongest over-indexing on Home decorating ideas (7.11× the country average). Demographically, the Outlet store audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Outlet store fans
| Metric | Value |
|---|---|
| Female | 68.8% |
| Male | 31.2% |
| Average age | 40.6 |
| Estimated audience size | 2,370,844 |
Audience persona
The typical Outlet store fan in Germany is more female, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Home decorating ideas.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 540,628 | 1.04× |
| Baden-Württemberg | 456,729 | 1.41× |
| Bayern | 429,243 | 1.13× |
| Niedersachsen | 238,745 | 1.04× |
| Hessen | 181,849 | 1.01× |
| Rheinland-Pfalz | 144,159 | 1.21× |
| Sachsen | 109,426 | 0.94× |
| Schleswig-Holstein | 108,637 | 1.28× |
| Mecklenburg-Vorpommern | 99,338 | 2.19× |
| Hamburg | 77,001 | 1.44× |
| Berlin | 68,046 | 0.64× |
| Brandenburg | 62,932 | 0.86× |
| Thüringen | 46,946 | 0.78× |
| Sachsen-Anhalt | 41,688 | 0.68× |
| Bremen | 20,337 | 1× |
| Saarland | 12,318 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home decorating ideas | 7.11× | Home & Garden |
| Home Interior Design | 4.7× | Home & Garden |
| Dining room | 5.11× | Home & Garden |
| Bedroom | 3.69× | Home & Garden |
| IKEA | 2.26× | Home & Garden |
| Saving | 4.75× | Business & Career |
| Scandinavian design | 5.34× | Home & Garden |
| Chair | 3.04× | Home & Garden |
| Product design | 4.89× | Business & Career |
| Living room | 2.67× | Home & Garden |
| Industrial design | 2.8× | Business & Career |
| Modern furniture | 4.83× | Home & Garden |
| Bed | 2.39× | Home & Garden |
| Couch | 3.15× | Home & Garden |
| Bedding | 3.77× | Home & Garden |
| Zara Home | 4.64× | Home & Garden |
| Apartment | 2.07× | Business & Career |
| Groupon | 3.57× | Internet & Social Media |
| Deal of the day | 2.71× | Shopping |
| Table (furniture) | 2.94× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.78 |
| DIY Mentality | THRILL | 1.39 |
| Sustainability | BALANCE | 1.33 |
| Creativity | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
| Price Sensitivity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.3% |
| United States | 14.4% |
| Brazil | 7.0% |
See Outlet store audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Outlet store have in Germany?
Outlet store has an estimated audience of 2,370,844 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Outlet store fans?
68.8% of Outlet store fans are female, 31.2% are male, with an average age of 40.6 years.
Which brands do Outlet store fans like most?
Outlet store fans show strongest brand affinity for Home decorating ideas (7.11×), Home Interior Design (4.7×), and Dining room (5.11×) over the country average.
Where do Outlet store fans live in Germany?
Outlet store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 540,628), Baden-Württemberg (reach 456,729), and Bayern (reach 429,243). These three regions account for the largest share of the active audience.
What other brands do Outlet store fans also like?
Beyond Outlet store itself, the audience over-indexes on Home Interior Design (4.7×), Dining room (5.11×), Bedroom (3.69×), and IKEA (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.