A data profile of the people who buy, follow and care about Outlet store in Spain — modelled from more than twelve digital signal sources. Outlet store has an estimated audience of 2,328,551 people in Spain.
The average Outlet store fan in Spain is 47.6 years old, more female, and lives primarily in Comunidad Valenciana.
The audience is concentrated in Comunidad Valenciana, Andalusia, Catalonia.
Top brand affinities include Food, Food and drink, Woman, with strongest over-indexing on Food (1.73× the country average).
Demographically, the Outlet store audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Tradition, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Outlet store fan in Spain is more female, around 47.6 years old, with strong Tradition tendencies and a notable affinity for Food.
The key figures that characterise the Outlet store profile in Spain.
68.5% are female, 31.5% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 68.5% |
| Male | 31.5% |
| Average age | 47.6 |
| Estimated audience size | 2,328,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 37% |
of the worldwide Outlet store audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 16.2% |
| United States | 14.4% |
| Brazil | 7.0% |
Where the Outlet store audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~1.5M | 8.64× | |
| 02 | La Rioja | ~20K | 1.01× | |
| 03 | Region of Murcia | ~80K | 0.95× | |
| 04 | Cantabria | ~30K | 0.95× | |
| 05 | Navarre | ~30K | 0.95× | |
| 06 | Extremadura | ~50K | 0.94× | |
| 07 | Balearic Islands | ~60K | 0.92× | |
| 08 | Principality of Asturias | ~50K | 0.92× | |
| 09 | Aragon | ~60K | 0.91× | |
| 10 | Castilla-La Mancha | ~80K | 0.90× | |
| 11 | Castile and León | ~90K | 0.88× | |
| 12 | Canary Islands | ~100K | 0.85× | |
| 13 | Galicia | ~90K | 0.85× | |
| 14 | Basque Autonomous Country | ~70K | 0.85× | |
| 15 | Catalonia | ~300K | 0.73× | |
| 16 | Andalusia | ~300K | 0.68× | |
| 17 | Community of Madrid | ~300K | 0.64× |
The strongest cross-interests of the Outlet store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Centro Sambil | Shopping | 26.49× | ||
| 02 | Factory | Business & Career | 3.29× | ||
| 03 | Conforama | Home & Garden | 2.94× | ||
| 04 | Cortefiel | Fashion & Accessoires | 2.90× | ||
| 05 | Las Provincias | News | 2.64× | ||
| 06 | SKLUM | Home & Garden | 2.41× | ||
| 07 | Diez Minutos | News | 2.34× | ||
| 08 | Aldi | Shopping | 2.12× | ||
| 09 | Semana | News | 2.10× | ||
| 10 | Woman | Kids & Family | 2.08× | ||
| 11 | IKEA | Home & Garden | 2.05× | ||
| 12 | Primark | Shopping | 1.87× | ||
| 13 | Home Appliances | Home & Garden | 1.86× | ||
| 14 | Lidl | Shopping | 1.78× | ||
| 15 | Mercadona | Shopping | 1.75× | ||
| 16 | Food | Food & Beverages | 1.73× | ||
| 17 | Technology | Technology & Electronics | 1.69× | ||
| 18 | Shoes | Fashion & Accessoires | 1.63× | ||
| 19 | Culture | Literature | 1.56× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.51× | |
| DIY Mentality | THRILL | 1.35× | |
| Design Affinity | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.83× | |
| Early Adopter Mentality | POWER | 0.86× |
Outlet store has an estimated audience of 2,328,551 people in Spain, concentrated in Comunidad Valenciana and Andalusia.
68.5% of Outlet store fans are female, 31.5% are male, with an average age of 47.6 years.
Outlet store fans show strongest brand affinity for Food (1.73×), Food and drink (1.55×), and Woman (2.08×) over the country average.
Outlet store fans in Spain are most concentrated in Comunidad Valenciana (reach ~1.5M), Andalusia (reach ~300K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Outlet store itself, the audience over-indexes on Food and drink (1.55×), Woman (2.08×), Las Provincias (2.64×), and Shoes (1.63×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Outlet store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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